Sponsored by Pushly 2020 wasn’t supposed to go quite like this. Whether digital natives or survivors of a decade-long shift away from legacy models, most large online publishers entered the year forecasting significant revenue growth and continued investment in more sophisticated digital products that would enable increasingly diversified audiences and businesses. The ensuing global pandemic has impacted every publisher differently, but a few common challenges have generally emerged: the immediate shelving of long-planned initiatives or new launches, a total pause on live events—an increasingly vital extension for many, in normal times—and frustratingly, a dramatic yet difficult-to-monetize rush of web traffic and social media engagement. On an hour-long, virtual panel sponsored by Pushly and hosted by Folio: in mid-July, four months after the U.S. began locking down, a group of content strategists, digital and audience development directors and editors, gathered to share how the publications they operate, each of which reach millions of consumers every month, have faced down the challenges and worked to position themselves for continued growth. “There’s a surge of interest around news, so we saw huge tides of increased traffic in certain categories, but not necessarily the categories that people surround with sponsorships, so that’s always a challenge,” said Alison Overholt, senior VP of multiplatform storytelling and journalism at ESPN. “How do you match up the spots... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
News tagged with:
#non-subscribers alike
#email address
#meredith corp
#consumer sentiment
#advertising partners
#public health
#digital content
#bonnier
Renowned Nigerian author Chinua Achebe publishes his long-awaited memoir, There Was a Country, about the brutal three-year Biafran war. Continue reading at BBC News
[ BBC News | 2012-09-27 00:00:00 UTC ]
More news stories like this |
The Albuquerque Publishing Company – the advertising sales, production and distribution agent for New Mexico’s largest and most read newspaper, the Albuquerque Journal – is live with Atex Advertising. The Atex syst ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#advertising sales
Morris Publishing Group is establishing a partnership with the local digital marketing team of magazine and newspaper publishing firm Hearst. Morris announced today that it reached an agreement with LocalEdge, a Hearst Media Services company, to re ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-26 00:00:00 UTC ]
More news stories like this |
Square Peg has acquired a cookery book which explores the history and traditions of sweets, to be... Continue reading at The Bookseller
[ The Bookseller | 2012-09-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#cookery book
#square peg
Faber has announced a raft of new appointments, and a change in structure, as it seeks to "... Continue reading at The Bookseller
[ The Bookseller | 2012-09-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#future growth
Penguin is understood to have begun a review of its travel division, with staff informed today (... Continue reading at The Bookseller
[ The Bookseller | 2012-09-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#travel division
#travel publishing
Publishers say the plan to abolish competing exam boards as GCSEs are scrapped in favour of new... Continue reading at The Bookseller
[ The Bookseller | 2012-09-21 00:00:00 UTC ]
More news stories like this |
Black Dog Publishing is kicking off a new series in association with London Underground's... Continue reading at The Bookseller
[ The Bookseller | 2012-09-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#london underground
#black dog
The European Commission has begun the process of dismantling the agency model after finding... Continue reading at The Bookseller
[ The Bookseller | 2012-09-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#european commission
#agency model
Apple and four major ebook publishers have offered retailers such as Amazon.com the option to set their own prices for ebooks for the next two years in a bid to end an antitrust investigation in the European Union. The European Commission launched the investigation into allegations of cartel... Continue reading at PC World
[ PC World | 2012-09-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#provide feedback
#interested parties
#proposed remedies
#increased competition
Apple hasn’t promoted the tablet computer in MPA member magazines since summer 2011. Continue reading at Folio Magazine
[ Folio Magazine | 2012-09-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#tablet computer
#unrequited love
#magazine publishers
SAN JOSE, Calif. — Sept. 19, 2012 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced the latest addition to Adobe® Creative Cloud™ — Adobe Digital Publishing Suite (DPS), Single Edition. DPS, Si ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#latest addition
#san jose
If you've been looking for a way to make publishing for the iPad much easier and erase the coding headaches, Adobe is looking to oblige. The software company has announced that its Digital Publishing Suite (DPS) Single Edition is now part of the Creative Cloud software collection. Not familiar... Continue reading at Engadget
[ Engadget | 2012-09-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#finishing touches
#make publishing
#software company
Book sales soared by more than £2m last week as a bounty of new books hit the shelves on... Continue reading at The Bookseller
[ The Bookseller | 2012-09-18 00:00:00 UTC ]
More news stories like this |
Already the world’s largest global trade exhibition for the news publishing and media industry, the World Publishing Expo is expanding the conferences and seminars that accompany the event, making it even more attractive for the thousands o ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#media industry
#news publishing
Egmont has appointed Stephanie Gauld, the former head of Disney Online Studios, to the newly... Continue reading at The Bookseller
[ The Bookseller | 2012-09-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital publisher
Every minute, a title is added—5150 rue des Ormes, I Hate Hockey, L’envers de l’assiette, À fleur de peau; every hour, a new author is categorized—Patrick Senécal, François Barcelo, Laure Waridel, Martine Latulippe; every day, a new publisher signs on—Alire, Baraka Books, Écosociété, Québec... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-14 00:00:00 UTC ]
More news stories like this |
Eight new publishers have joined CourseSmart's European ebook rental platform as the company... Continue reading at The Bookseller
[ The Bookseller | 2012-09-14 00:00:00 UTC ]
More news stories like this |
The Feminist Press will be publishing a Pussy Riot ebook later this month, the publisher has announced. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-09-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#feminist press
Argos returns to sales growth, led by the popularity of tablet computers and ebook readers, says owner Home Retail Group. Continue reading at BBC News
[ BBC News | 2012-09-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ebook readers
#tablet computers
#sales growth