How publishers are adapting their video strategies in the age of platforms

Social platforms are prioritizing video. But what works on YouTube doesn’t work on Facebook. What works on Facebook won’t work on Snapchat. With this in mind, publishers including Refinery29 and LittleThings have broke down the walls between different departments. Others, like The Atlantic and Newsy, acknowledge the changing dynamic between social and video, but have yet to switch things up. The post How publishers are adapting their video strategies in the age of platforms appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-31 00:00:00 UTC ]
News tagged with: #social platforms #facebook won #platforms appeared #video strategies

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‘Remarkable Adaptability’: Children’s Publishing in the Time of Covid

With 2021 well underway, Publishers Weekly spoke with the heads of several children’s publishing divisions to see how the industry weathered the storm of last year, and to discuss what comes next in the midst of persistent uncertainty. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-12 05:00:00 UTC ]
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Scribe to publish analysis of Sweden's Covid-19 strategy

Scribe has acquired The Herd, an "in-depth analysis" of Sweden's Covid-19 strategy by Swedish journalist Johan Anderberg. Continue reading at The Bookseller

[ The Bookseller | 2021-02-08 20:21:32 UTC ]
More news stories like this | News stories tagged with: #in-depth analysis

Publishers are not obliged to give bigots like Jordan Peterson a platform | Nathan Robinson

Nobody has a human right to a lucrative book contract without regard for whether their opinions are sound or valuableJordan Peterson, the Canadian psychology professor and lobster-loving life coach who came to public attention after refusing to use the preferred pronouns of transgender people,... Continue reading at The Guardian

[ The Guardian | 2020-12-02 13:56:38 UTC ]
More news stories like this | News stories tagged with: #book coming #transgender people #ban books #publisher announced #penguin random house

Olga Tokarczuk is publishing an illustrated, all-ages book about finding fulfillment.

Ah, February 2021: maybe by then, we’ll have forgotten that 2020 ever existed. An upcoming book by Olga Tokarczuk, translated by Antonia Lloyd-Jones and illustrated by Joanna Concejo, promises to help us cleanse the timeline: The Lost Soul, a story for both children and adults. Publisher Seven... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-18 18:31:35 UTC ]
More news stories like this | News stories tagged with: #olga tokarczuk #antonia lloyd-jones #joanna concejo #lost soul #literary hub #upcoming book

Faber to publish Callender's transgender coming-of-age tale

Faber has triumphed in a four-way auction for Felix Ever After, Kacen Callender's "voice-driven" YA novel about a transgender teen grappling with identity and self-discovery while falling in love for the first time. Continue reading at The Bookseller

[ The Bookseller | 2020-10-28 08:59:47 UTC ]
More news stories like this | News stories tagged with: #ya novel

Publisher Tom Maschler dies, aged 87

British publisher and writer Tom Maschler–who published authors including Joseph Heller and Gabriel García Márquez, and who masterminded the Booker Prize–has died aged 87. Continue reading at The Bookseller

[ The Bookseller | 2020-10-15 18:12:55 UTC ]
More news stories like this | News stories tagged with: #booker prize #british publisher

Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the... Continue reading at Digiday

[ Digiday | 2020-10-08 01:00:00 UTC ]
More news stories like this | News stories tagged with: #digital advertising #paradigm shift #third-party cookies #third-party data #digital publishing

Diversity in Publishing in the Age of Black Lives Matter

While recent efforts are encouraging, publishing needs to establish permanent methods to give people of color more opportunities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #recent efforts #give people

“The Inbox Is the New Doorstep,” As Newsletters Evolve, Publishers Adapt Their Tactics

Offering publishers direct relationships with their readers, on their own terms, email newsletters remain as vital as ever in the platform age. But a relatively old tool can still be adapted to new purposes, and concurrent with the rise of the self-contained, narrative newsletter, publishers... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-21 21:51:05 UTC ]
More news stories like this | News stories tagged with: #sunday mornings #in-depth features #subscriber lists #significant amount #workflow challenges #concerted effort #balancing act #ground rules #promotional messaging #rigorous eye #pretty limited #delayed gratification #easy-to-digest showcase #highly effective #paid subscriber

“The Inbox Is the New Doorstep,” As Newsletters Evolve, Publishers Adapt Their Tactics

Industry Dive, New York magazine and The New Yorker share tips on boosting open rates, engaging readers and evaluating success in email. The post “The Inbox Is the New Doorstep,” As Newsletters Evolve, Publishers Adapt Their Tactics appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-21 21:51:05 UTC ]
More news stories like this | News stories tagged with: #industry dive #york magazine

“The Inbox Is the New Doorstep,” As Newsletters Evolve, Publishers Adapt Their Tactics

Coronavirus Impact: Spain’s Publishers Open a Two-Front Strategy

The Spanish publishing industry has gained new clarity on where it stands with the government and is ratcheting up its demands for pendemic assistance. The post Coronavirus Impact: Spain’s Publishers Open a Two-Front Strategy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-06 13:44:10 UTC ]
More news stories like this | News stories tagged with: #coronavirus impact #publishers open #publishing industry

Deep Dive: How publishers must adapt to the new normal

In the midst of a multi-pronged crisis, it’s not easy to get a lay of the land – much less predict what tomorrow looks like. But right now publishers are forced to do that every day. At the Digiday Publishing Summit Live, publishers and media execs convened virtually to take a step back, talk... Continue reading at Digiday

[ Digiday | 2020-07-06 04:01:00 UTC ]
More news stories like this | News stories tagged with: #normal appeared #deep dive #step back #publishing summit

To Change How You Publish in the Digital Age, Start with a Question

Publishers considering transforming their businesses from print first or print-centric to digital first or digital-centric should begin by asking lots of people a simple question: what would you like to be able to do that you can’t do now? Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #digital age #simple question

Photo Essay: Midwest Booksellers Adapt to the Age of Covid-19

As the Covid-19 pandemic enters its second month, these images capture booksellers continuing to adapt to a shifting retailing landscape. Some states are relaxing restrictions on business, while others remain locked down. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-08 04:00:00 UTC ]
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New survey: Digital publishers reveal strategies for growth

A new study of publishing executives reveals strategies and technology for maximizing growth in the digital world. Continue reading at Advertising Age

[ Advertising Age | 2020-04-24 14:35:00 UTC ]
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The Cold War roots of Putin’s digital-age intelligence strategy

The Soviet Union’s fall shapes the Russian leader’s espionage aims, Gordon Corera writes. Continue reading at The Washington Post

[ The Washington Post | 2020-04-10 12:00:00 UTC ]
More news stories like this | News stories tagged with: #soviet union #russian leader

West Coast Publishing Adapts to a New Environment

Bookstores and indie publishers have been scrambling as state-mandated closures expanded along the West Coast late last week and the new coronavirus outbreak worsened. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-24 04:00:00 UTC ]
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A New Spiritual Age Dawns, and Publishers Are Pivoting Toward It

Books for and about unconventional seekers of faith and spirituality are multiplying. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-20 04:00:00 UTC ]
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Indie Publishers Adapting to Coronavirus Outbreak

The new coronavirus is causing unprecedented disruption for independent publishers, but despite those challenges more than half a dozen indies said this week that they were managing to make a somewhat smooth transition to remote work while rallying in support of independent booksellers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #coronavirus outbreak #independent publishers #smooth transition #remote work #independent booksellers