How PlayBuzz out-BuzzFeeds BuzzFeed

The brainchild of Shaul Olmert (the son of former Israeli prime minister Ehud Olmert), PlayBuzz has grown to top 20 million monthly unique visitors in under a year, according to comScore. In November, defying Facebook’s crackdown on clickbait, the platform became the most-shared English-language site on the social network, according to social media analytics company NewsWhip, overtaking The Huffington Post and BuzzFeed. But don't call it a content company. "We work with so many publishers so closely. They’re real content people. It’s very hard to do that as an afterthought,” said Olmert. The post How PlayBuzz out-BuzzFeeds BuzzFeed appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-03-17 00:00:00 UTC ]
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