How Ozy leans on The New York Times and Wired to build its newsletter subscriptions

"A rising tide raises all boats" is the new distribution strategy for many publishers. While many sites have inked cross-promotion deals to get their content on other publishers' Facebook page, millennial news site Ozy is targeting partners' inboxes. With its co-branded emails, Ozy is piggybacking off of the newsletter bases of The New York Times, Wired and TED. The emails have helped add 100,000 new subscribers to its own email and 1 million new readers overall, according to Ozy. Ozy's focus on email comes as publishers are realizing how little control they have over Facebook algorithm and are looking for distribution channels that they can own themselves. The post How Ozy leans on The New York Times and Wired to build its newsletter subscriptions appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-02-17 00:00:00 UTC ]
News tagged with: #distribution strategy #facebook algorithm #distribution channels

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