Embarking on a new IT project is a major undertaking no matter what your company's scope or size, but when you're News Corp -- with 10 business units and 25,000 employees around the globe -- it's not for the faint of heart.That, however, was exactly the challenge that faced Dominic Shine less than a year after he joined the media conglomerate as global CIO.Spurred by the company's split from 21st Century Fox back in 2013, Shine helped create a brand-new global enterprise IT strategy to take the newly reborn News Corp into the future. With 25,000 employees to support in 10 major business units covering diverse industries such as news, book publishing, marketing, real estate and education, Shine started by ensuring that the new strategy was based on three simple pillars.To read this article in full or to leave a comment, please click here Continue reading at 'PC World'
[ PC World | 2015-10-03 00:00:00 UTC ]
With the country more politically polarized than ever, some are wondering if the business is adequately prepared to hear, and publish, voices on the right. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-07 00:00:00 UTC ]
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Last week I got the kind of email I’ve come to anticipate, having worked in women’s book publishing for the past 13 years Continue reading at HuffPost
[ HuffPost | 2017-03-20 21:56:58 UTC ]
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As a case of 'pop-up publishing' takes hold in the news sector—and print sells—not everyone agrees there's a takeaway here for books. The post When a Niche-Audience Tabloid Takes Off in the UK, Is It News to Book Publishing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-06 00:00:00 UTC ]
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Snapchat is encouraging brands to run longer video by buying bigger packages of ads. According to sources, Snap has started pitching brands on a new type of ad package called sequenced messaging, a type of sequential advertising, in recent weeks. The new ad pricing bundles video ads together... Continue reading at AdWeek
[ AdWeek | 2017-01-19 00:00:00 UTC ]
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The 2017 Digital Book World conference opened with calls for more data-driven decision-making, despite the inherently subjective nature of book publishing. The post DBW 2017 Opening Themes: The Trade, Its Resilience, and Its Data appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-18 00:00:00 UTC ]
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Jon Steinberg, the former president of BuzzFeed, is moving quickly to expand the programming and distribution of Cheddar, the video network he launched earlier this year.In May, Cheddar, which streams on Facebook Live and Sling, added a new 30-minute show from female-focused publisher Bustle,... Continue reading at Advertising Age
[ Advertising Age | 2016-11-15 00:00:00 UTC ]
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Sales of 'Harry Potter and the Cursed Child' helped add almost $70 million to Scholastic’s trade division in the quarter ended August 31, and drove a 104% jump in revenue in the company’s children’s book publishing and distribution group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-22 00:00:00 UTC ]
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NationalBuilder, a software company whose products are popular with political organizations, is starting a publishing business with a focus on stories about "people doing really remarkable things." Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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The real estate and construction industry publisher aims to provide advertisers with audiences both in and outside its network of websites. The post Hanley Wood Launches BrandGen Audience Extension Program appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-08-26 00:00:00 UTC ]
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HarperCollins is a subsidiary of News Corp, a global media and information services company comprised of businesses across a range of media, including news and information services, cable network programming in Australia, digital real estate services, book publishing, digital education, and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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The editor of the London-based book trade BookBrunch, Neill Denny, offers his take on the implications of the historic vote that just wrapped in the U.K. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-24 00:00:00 UTC ]
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How might Web technology change the publishing industry? Ask the inventor of the World Wide Web. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-20 00:00:00 UTC ]
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If the Federal Trade Commission decided to audit publishers' native ads today, around 70 percent of websites wouldn't be compliant with the FTC's latest guidelines, according to a new report from MediaRadar. After reviewing thousands of native ads, MediaRadar found only one-third of publishers... Continue reading at AdWeek
[ AdWeek | 2016-04-08 00:00:00 UTC ]
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If Amazon’s business practices continue unchecked the result could be a “nuclear winter” for book publishing, said Smashwords founder Mark Coker during a Jan. 27 event called Amazon’s Book Monopoly—A Threat to Freedom of Expression? Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-28 00:00:00 UTC ]
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The Showtime series, which ended its second season on Sunday night, has become a favorite topic of water cooler chat among book industry types. With so many delighting in the travails of Brooklyn-high-school-English-teacher-turned-successful-novelist Noah Solloway, we dug up five of our favorite... Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-23 00:00:00 UTC ]
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Resources and coverage from the Global Kids Connect conference, a convergence of innovative minds focused on children’s book publishing and the changing children’s book business in China. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-08 00:00:00 UTC ]
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Stephen Page also says publishers must ‘understand mobile’ and put smartphone communication at the centre of thinkingThe chief executive of publisher Faber & Faber has challenged the book publishing industry to respond to the rapid increase in smartphone use, particularly by young... Continue reading at The Guardian
[ The Guardian | 2015-12-04 00:00:00 UTC ]
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Dan Nigloschy of codeMantra believes that now is the time for a second digital revolution in book publishing, one that takes advantage of digital agility. The post Content Will Exist in a Continuum appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-07 00:00:00 UTC ]
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Embarking on a new IT project is a major undertaking no matter what your company's scope or size, but when you're News Corp -- with 10 business units and 25,000 employees around the globe -- it's not for the faint of heart.That, however, was exactly the challenge that faced Dominic Shine less... Continue reading at PC World
[ PC World | 2015-10-03 00:00:00 UTC ]
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The director's first foray into book publishing is a deep-dive into the art of exploitation cinema marketing. The post Director Nicholas Winding Refn Wants to Teach You About Movie Marketing appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-09-24 00:00:00 UTC ]
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