How Much Does the Times Book Review Matter?

The front page of the New York Times Book Review has always been—and continues to be—a much coveted spot for authors and publishers alike. But just how much does a Book Review cover affect a book’s sales in today’s publishing climate—does the revered paper publication still move units in the digital age? Using six lower- profile titles featured on the covers of two May issues of the Book Review, as well as numbers from Nielsen BookScan, which covers between 75% and 80% of print sales, PW found that the Gray Lady still has influence in the minds of readers, though not nearly on a big enough scale to seriously alter a book’s fortunes. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-07-06 00:00:00 UTC ]
News tagged with: #print sales #front page #coveted spot #publishers alike #digital age #nielsen bookscan #gray lady

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Richard and Judy launches kids books club

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[ The Bookseller | 2011-01-27 00:00:00 UTC ]
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Penguin enters exclusive Sainsburys book club

Written By: Charlotte Williams Penguin has been appointed the exclusive publisher for Sainsbury's Book Club, providing all titles in the promotion between July 2011 and July 2012. Authors set to feature in the club include Marian Keyes, Clive Cussler, Jeff Kinney and Rick Riordan, with exact... Continue reading at The Bookseller

[ The Bookseller | 2011-01-26 00:00:00 UTC ]
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Poet on winning Costa Book prize

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[ BBC News | 2011-01-26 00:00:00 UTC ]
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Media Decoder: TED Starts an E-Books Line

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[ The New York Times | 2011-01-26 00:00:00 UTC ]
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Small Bookstores Struggle for Niche in Shifting Times

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[ The New York Times | 2011-01-24 00:00:00 UTC ]
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Cooking the Books with Anna Boiardi

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[ Publishers Weekly | 2011-01-24 00:00:00 UTC ]
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Target Keeps Book Buyers in Its Sights

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[ Publishers Weekly | 2011-01-24 00:00:00 UTC ]
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[ Publishers Weekly | 2011-01-17 00:00:00 UTC ]
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