How Marketers Are Navigating AI’s Language Gap

When Mike Sotelo, vice president of digital content and experience at ad agency Alma, experimented with OpenAI's generative artificial intelligence tool GPT-3 in Spanish earlier this year, it wasn't long before he came across a language gap. Sotelo entered two prompts: "How does a guey [a Mexican-Spanish slang term for a man] look in Miami?"... Continue reading at 'AdWeek'

[ AdWeek | 2023-11-13 21:00:00 UTC ]

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Hearst Names Michael Sebastian New Esquire Editor in Chief

Three weeks after Esquire editor in chief Jay Fielden announced his exit, Hearst Magazines has named his successor. Michael Sebastian has been tapped as the new editor in chief for Esquire, overseeing its print and digital content, strategy and operations, said Hearst president and CEO Steven R.... Continue reading at AdWeek

[ AdWeek | 2019-06-10 15:12:45 UTC ]
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Feeling anxious about that stack of books you haven’t read? This video wants to help you

Just in time for World Book Day, filmmaker Max Joseph delivers a visual essay that will soothe your reading FOMO. A recent study found that we spend more than a quarter of the day engaging with digital content. That means, on average, 8.8 hours a day are spent on social media, watching videos,... Continue reading at Fast Company

[ Fast Company | 2019-04-23 00:00:00 UTC ]
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Children’s Books in China 2019: Four Chinese Publishers Discuss Titles That Inspire Them

For Li Xin, vice president and general editor of the children’s book division at Thinkingdom Children’s Books, Leo Lionni’s 'Swimmy' is that book. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-15 00:00:00 UTC ]
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Publishers Applaud Appeals Court Opinion in ‘Capitol Records v. ReDigi’ Copyright Case

The Second Circuit Court of Appeals rules that resale of digital content as conceived by the startup ReDigi is a copyright infringement. The post Publishers Applaud Appeals Court Opinion in ‘Capitol Records v. ReDigi’ Copyright Case appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-12-14 00:00:00 UTC ]
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With Nick Bell out, publishers lose a longtime Snapchat ally

Nick Bell, Snapchat's media matchmaker, is leaving the company, a departure that will be felt throughout the publishing world that worked closely with the executive. Bell was one of the early members of Snapchat's team of rising stars, joining the company five years ago when it needed to develop... Continue reading at Advertising Age

[ Advertising Age | 2018-11-13 00:00:00 UTC ]
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Creative Loafing Charlotte Abruptly Ceases Print Production

Charles Womack III, president of Womack Newspapers, Inc. (WNI) announced today that the North Carolina-based alt-weekly publication, Creative Loafing Charlotte—which was acquired by WNI in 2014 from SouthComm Inc.—has been sold to his son C. Alex Womack IV, president of Womack Digital LLC, for... Continue reading at Folio Magazine

[ Folio Magazine | 2018-11-01 00:00:00 UTC ]
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Bodour Al Qasimi Announces Candidacy for Vice President of the International Publishers Association

In opening her bid for leadership in the International Publishers Association, the UAE's Bodour Al Qasimi says publishing 'shouldn't be an industry stuck in time in how it treats the majority of its workforce.' The post Bodour Al Qasimi Announces Candidacy for Vice President of the International... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-10-01 00:00:00 UTC ]
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Argentine-Mexican Partnership Looks To Facilitate More Latin American Digital Publishing

Mexican ebook conversion and distribution provider Ink-It and Argentine e-commerce platform Publica.la have partnered to enable direct sales of digital content. The post Argentine-Mexican Partnership Looks To Facilitate More Latin American Digital Publishing appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-10 00:00:00 UTC ]
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Q&A: Hearst Magazines’ New Chief Content Officer Kate Lewis Wants to Focus on Improving Collaboration

Kate Lewis has been named chief content officer at Hearst Magazines, only the second person to be named to the position. The appointment comes days after Joanna Coles confirmed that she would be departing the company. Lewis first joined Hearst Magazines Digital Media in 2014 as vice president,... Continue reading at AdWeek

[ AdWeek | 2018-08-09 00:00:00 UTC ]
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Troy Young Replaces David Carey as Hearst Magazines President

Troy Young will succeed David Carey as president of Hearst Magazines following Carey’s announcement last month that he is stepping down from his role after eight years at the helm. In his new position, Young will oversee Hearst Magazines’ global business which includes over 300 print titles and... Continue reading at Folio Magazine

[ Folio Magazine | 2018-07-25 00:00:00 UTC ]
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Soon you may pay Apple by the month for video, music, and news

Such a service could go toe-to-toe against Amazon, Netflix, YouTube, and Spotify. Apple has been thinking about bundling together its growing menu of digital content and selling it in a single bundle for a competitive price. The subscription package, according to a new report from the... Continue reading at Fast Company

[ Fast Company | 2018-06-28 00:00:00 UTC ]
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Dropbox Expands Media, Entertainment Partnerships

The file hosting and cloud storage service announced expanded media and entertainment partnerships in a commitment to providing digital tools for better collaboration and security for digital content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-19 00:00:00 UTC ]
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News groups ask Facebook to stop treating media ads like political ads

News organizations want Facebook to stop treating them like political and issues-based advertisers, claiming that the social network's new rules could negatively impact how the public views journalism.On Monday, media advocacy groups addressed a letter to CEO Mark Zuckerberg requesting that... Continue reading at Advertising Age

[ Advertising Age | 2018-06-12 00:00:00 UTC ]
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Publishers Association Issues Statement on UK VAT for Digital Content

'It makes no sense in the modern world that readers are being penalized with an additional 20-percent VAT for choosing to embrace digital,' says the Publishers Association chief. The post Publishers Association Issues Statement on UK VAT for Digital Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-05-30 00:00:00 UTC ]
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Q&A: WSJ’s Membership GM on Why We’re Seeing More Paywalls for Digital Content

While more publishers, including Bloomberg, Vanity Fair, Business Insider and Adweek, have recently introduced paywalls, we wanted to know how one of the original digital subscription sites, The Wall Street Journal, has adapted its paywall since it launched more than 20 years ago. Gone are the... Continue reading at AdWeek

[ AdWeek | 2018-05-22 00:00:00 UTC ]
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Apple promotes new head of Apple Music as it gains ground on Spotify

Apple on Wednesday promoted a company veteran to oversee Apple Music and said the service had hit 48 million subscribers. Oliver Schusser is now vice president of Apple Music and international content. A 14-year Apple employee, Schusser previously led launches of Apple services like the iTunes... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2018-04-12 00:00:00 UTC ]
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Wattpad Studios Formalizes Asian Expansion, Placing Dexter Ong in Hong Kong

After gathering new funding, Wattpad announces expanded efforts in development of film and digital content in Southeast Asian markets. Dexter Ong of 21st Century Fox Asia is tapped to lead from Hong Kong. The post Wattpad Studios Formalizes Asian Expansion, Placing Dexter Ong in Hong Kong... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-04-05 00:00:00 UTC ]
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Pence's Rabbit Outsells Oliver's Bunny

'Marlon Bundo’s Day in the Life of the Vice President,' by Mike Pence’s daughter and wife, sold 8,630 copies in its first full week on sale, topping the sales of 'Last Week Tonight with John Oliver Presents a Day in the Life of Marlon Bundo,' which was conceived of as a parody of the Pence book. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-30 00:00:00 UTC ]
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John Oliver Gave Mike Pence’s Book A Gay Makeover For Charity

And the audio format features guest turns from RuPaul, Jim Parsons, Jesse Tyler Ferguson, and John Lithgow. All sales go to The Trevor Project. What: A Day in the Life of Marlon Bundo, an alternate version of the Pence family children’s book, Marlon Bundo’s Day in the Life of the Vice... Continue reading at Fast Company

[ Fast Company | 2018-03-19 00:00:00 UTC ]
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Twitter Tightened Up the Requirements for Its Amplify Publisher Program

Twitter made a move to protect brands from having their advertisements appear alongside objectionable content by tweaking the requirements for participation in its Amplify program for publishers. Vice president of emerging content products Mike Park announced in a blog post that in order to... Continue reading at AdWeek

[ AdWeek | 2018-02-23 00:00:00 UTC ]
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