How Marketers Are Navigating AI’s Language Gap

When Mike Sotelo, vice president of digital content and experience at ad agency Alma, experimented with OpenAI's generative artificial intelligence tool GPT-3 in Spanish earlier this year, it wasn't long before he came across a language gap. Sotelo entered two prompts: "How does a guey [a Mexican-Spanish slang term for a man] look in Miami?"... Continue reading at 'AdWeek'

[ AdWeek | 2023-11-13 21:00:00 UTC ]
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Spain’s Book Market in 2022: Up 5.5 Percent

The annual report from Spain's publishers describes a 10th consecutive year of growth for the country's book market, at €2.7 billion. The post Spain’s Book Market in 2022: Up 5.5 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-07-27 20:58:08 UTC ]
More news stories like this | News stories tagged with: #post spain #annual report #book market


HarperEnfoque is HarperCollins’ New Spanish-Language Imprint

HarperCollins Focus' Cris Garrido is opening HarperEnfoque, a Spanish-language imprint based in the United States. The post HarperEnfoque is HarperCollins’ New Spanish-Language Imprint appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-07-27 13:59:05 UTC ]
More news stories like this | News stories tagged with: #harpercollins focus #spanish-language imprint #harpercollins


The UK’s IPG Announces AI Training for Independent Publishers

The UK's Independent Publishers Guild plans to have training in early October on issues and approaches in artificial intelligence. The post The UK’s IPG Announces AI Training for Independent Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-07-25 17:09:49 UTC ]
More news stories like this | News stories tagged with: #independent publishers #early october #artificial intelligence #publishers guild


AAP StatShot Shows the US Book Market Flat in May

In the US, sales of books for adults and education were up in May, as children's books slid again, per AAP's StatShot. The post AAP StatShot Shows the US Book Market Flat in May appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-07-24 14:10:38 UTC ]
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HarperCollins Focus Launches Spanish-Language Imprint

HarperCollins Focus is launching HarperEnfoque. The new imprint, based in Nashville, will offer original works in Spanish as well as translations of bestselling English-language books, focused on "empowering lives and fostering change." Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins focus #harpercollins


Abrams Announces Marketing and Publicity Groups Restructuring

With the company's marketing and publicity teams unified across adult and children’s book imprints, Abrams aims to create a more efficient way to reach readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book imprints #reach readers #children’s book


Google has a new AI tool for journalism—but should we trust tech to meddle in newsrooms?

Historically, big tech’s attempts to shape how the media operates have often done more harm than good. Google has a new plan to help save journalism—or at least make it easier for journalists to work. The company has been pitching a generative AI-powered product, nicknamed Genesis, to major... Continue reading at Fast Company

[ Fast Company | 2023-07-21 11:48:19 UTC ]
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Adapting to Market Demands and Trends at Imago

Project-wise, Imago is now approaching pre-pandemic levels, says president and CEO Howard Musk. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
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Google testing AI tool that writes news articles

Tool is said to have been pitched to several US news outlets as an aid for journalists rather than a replacementGoogle is testing an artificial intelligence tool that can write news articles, in the latest evidence that the technology has the potential to transform white-collar professions.The... Continue reading at The Guardian

[ The Guardian | 2023-07-20 12:04:29 UTC ]
More news stories like this | News stories tagged with: #news outlets #current events #news corp


Margaret Atwood among thousands of authors demanding compensation from AI companies

Margaret Atwood, James Patterson and Suzanne Collins are among thousands of writers endorsing an open letter from the Authors Guild urging AI companies to obtain permission before incorporating copyrighted work into their technologies. ... Continue reading at CBC

[ CBC | 2023-07-18 21:52:26 UTC ]
More news stories like this | News stories tagged with: #margaret atwood #ai companies #james patterson #suzanne collins #writers endorsing #open letter #obtain permission #authors guild


James Patterson, Margaret Atwood among thousands of writers urging AI companies to honor copyrights

James Patterson, Suzanne Collins and Margaret Atwood are among thousands of writers endorsing an open letter from the Authors Guild urging AI companies to obtain permission before incorporating copyrighted work into their technologies Continue reading at ABC News

[ ABC News | 2023-07-18 20:54:45 UTC ]
More news stories like this | News stories tagged with: #james patterson #margaret atwood #suzanne collins #writers endorsing #open letter #obtain permission #authors guild


After Cutting Open-Market Programmatic, Bloomberg Media Sees Efficiency Gains, Revenue Losses

On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its... Continue reading at AdWeek

[ AdWeek | 2023-07-18 11:31:59 UTC ]
More news stories like this | News stories tagged with: #user experience #privately owned


Authors Join the Brewing Legal Battle Over AI

Two new class action copyright lawsuits ramp up the growing scrutiny of large language models and other generative artificial intelligence tools. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-14 04:00:00 UTC ]
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Writers' Guild of Great Britain Publishes Report on AI

Sixty-five percent of those responding to a survey conducted by the U.K. union that represents writers in such professions as books, film, and said that they believed that the increased use of AI will reduce their income from writing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-13 04:00:00 UTC ]
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Anthropic releases Claude 2, a more capable, less gullible AI chatbot

Just five months after Anthropic debuted its ChatGPT rival, Claude, the company is back with an updated version that promises longer answers, more detailed reasonings, fewer hallucinations and generally better performance. It also now scores in the 90th percentile of graduate school applicants... Continue reading at Engadget

[ Engadget | 2023-07-11 16:00:53 UTC ]
More news stories like this | News stories tagged with: #hundred pages #user data #great news #short stories


Germany’s 2022 Market Report: Turnover Down 1.9 Percent

The German book market faces a perplexing set of circumstances, resulting in an overall performance down -1.9 percent in 2022. The post Germany’s 2022 Market Report: Turnover Down 1.9 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-07-05 13:17:22 UTC ]
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Animated GIF generator from Picsart makes AI fun again

Remember the early days of the AI hype train, when everyone spent their time making stupid images using text prompts? If you want to recapture the nostalgic haze of, uh, late 2022, Picsart has got you covered. The popular image editor just launched an AI-powered animated GIF generator.The major... Continue reading at Engadget

[ Engadget | 2023-07-03 17:59:35 UTC ]
More news stories like this | News stories tagged with: #ios devices #android devices #opening credits #comic book


Cannes Today—AI obsession, Edelman stalked, Spike Lee's Cannes take and more

Welcome to Day Four of Ad Age’s Cannes Today newsletter. Reading online and want it delivered straight to your inbox? Sign up here.  For real-time updates, follow our live blog. And see all our coverage here. Click here for a recap of Day Three. AI overload As everyone knows, unless you are... Continue reading at Advertising Age

[ Advertising Age | 2023-06-22 19:48:12 UTC ]
More news stories like this | News stories tagged with: #media deals #global head #garett sloane #nielsen


Cannes Today—Twitter and Meta make pitches, Omnicom hooks up with Google AI and Grand Prix latest

Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here.  For real-time updates, follow our live blog. And see all our coverage here. Plus, click here for a recap of Day One. Twitter is beachless but bullish and Meta... Continue reading at Advertising Age

[ Advertising Age | 2023-06-20 20:38:54 UTC ]
More news stories like this | News stories tagged with: #kendrick lamar #short film #beautiful life #nielsen


Hitting the Books: Why AI won't be taking our cosmology jobs

The problem with studying the universe around us is that it is simply too big. The stars overhead remain too far away to interact with directly, so we are relegated to testing our theories on the formation of the galaxies based on observable data. Simulating these celestial bodies on computers... Continue reading at Engadget

[ Engadget | 2023-06-18 15:30:05 UTC ]
More news stories like this | News stories tagged with: #existing laws #bear fruit #quantum mechanics #penguin random house