How Marketers Are Navigating AI’s Language Gap

When Mike Sotelo, vice president of digital content and experience at ad agency Alma, experimented with OpenAI's generative artificial intelligence tool GPT-3 in Spanish earlier this year, it wasn't long before he came across a language gap. Sotelo entered two prompts: "How does a guey [a Mexican-Spanish slang term for a man] look in Miami?"... Continue reading at 'AdWeek'

[ AdWeek | 2023-11-13 21:00:00 UTC ]

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AOL Ad Sales Boss Jeff Levick Out

Looks like it's shake-up time again at AOL. In a memo to AOLers today, CEO Tim Armstrong announced a batch of management changes. The latest major casualty of AOL’s continuing comeback? Ad sales boss Jeff Levick, one of Armstrong’s earliest hires who joined the company from Google in 2009. “Jeff... Continue reading at AdWeek

[ AdWeek | 2011-07-26 00:00:00 UTC ]
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Flipboard Partners with Condé to Launch Ads

Social reading app Flipboard has struck a deal with Condé Nast to display full-page ads in several of the publisher’s titles. Starting today, readers of the New Yorker on Flipboard’s iPad app will begin seeing branded content from American Express throughout the virtual magazine. In October, a... Continue reading at AdWeek

[ AdWeek | 2011-07-25 00:00:00 UTC ]
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Google Highlights Individual Content Creators

In the meat grinder of digital content, search results, link journalism and aggregators can often blur the origins of a story, let alone the identity of the author behind it. Now Google is launching a program that highlights the people creating the content in search results. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-05 00:00:00 UTC ]
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Amazon to acquire The Book Depository

Written By: Bookseller Staff Publication Date: Mon, 04/07/2011 - 12:29 Amazon.com has reached an agreement to acquire The Book Depository, the fast-growing online retailer founded by Andrew Crawford in 2004. Greg Greeley, Amazon's vice president of European Retail, said: "Customers in more... Continue reading at The Bookseller

[ The Bookseller | 2011-07-04 00:00:00 UTC ]
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Why Apple Backed Down in Fight With Publishers

Maybe Apple isn’t so untouchable after all. The device maker, which has been locked in a battle with publishers, made a surprise concession recently, dropping a pricing requirement for its App Store that irked publishers. Before, publishers couldn't undercut the subscription price they offered... Continue reading at AdWeek

[ AdWeek | 2011-06-10 00:00:00 UTC ]
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Paul Jowdy Named Vice President, Publisher of Every Day With Rachael Ray

Paul Jowdy, formerly vice president and publisher at Conde Nast’s Details and Details.com, is now vice president and publisher of Every Day with Rachael Ray. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-06 00:00:00 UTC ]
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Time called on enhanced ebooks at LBF digital conference

Written By: Philip Jones Publication Date: Sun, 10/04/2011 - 16:03 Enhanced ebooks are dead, discoverability is the most important issue facing ebook vendors, while pricing strategies should be measured against other digital content, not physical books. These were the key themes that emerged... Continue reading at The Bookseller

[ The Bookseller | 2011-04-10 00:00:00 UTC ]
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Penguin to treble investment in digital content

Written By: Charlotte Williams Publication Date: Mon, 07/03/2011 - 09:03 Penguin is to treble its investment in digital content in 2011 compared to 2010, as both Pearson and Bloomsbury cited a leap in digital sales as a key reason for growth in their interim full-year results, released last... Continue reading at The Bookseller

[ The Bookseller | 2011-03-07 00:00:00 UTC ]
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Turning Digital into Dollars

The Engage! Expo 2011, a conference and trade show focusing on tools and strategies for reaching consumers through mobile apps, social networks, online gaming, and other digital content, offered some glimpses into how companies are monetizing their digital initiatives. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-03-07 00:00:00 UTC ]
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Google Announces Subscription Service

Google announced today the creation of a service, Google One Pass, which will allow publishers to set their own prices and terms for the sale of digital content. Eric Schmidt introduced this new service at Humboldt University in Berlin. Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-17 00:00:00 UTC ]
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Google Announces Payment System for Digital Content

A day after Apple stirred up online publishers with its digital subscription plan, Google announced a service that aims to be more publisher-friendly. Continue reading at The New York Times

[ The New York Times | 2011-02-17 00:00:00 UTC ]
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Library ebook lending works for all, DBW told

Written By: Philip Jones The system of lending one ebook per library user works for authors, agents, booksellers and librarians, a session at Digital Book World discussing the sector heard yesterday. At the session, entitled 'Where Do Libraries Fit Into the Ecosystem?', publishers were... Continue reading at The Bookseller

[ The Bookseller | 2011-01-27 00:00:00 UTC ]
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Amazon rolls out the first 'Kindle Singles,' short form ebooks

By Tim Conneally, Betanews Wednesday, Web retailer Amazon launched its Kindle Singles line of literature designed specifically for consumption on e-readers. The works, priced between $1.00 and $3.00, include original works of prose, essays and theses, and the the first TEDBooks.Last October,... Continue reading at Betanews

[ Betanews | 2011-01-27 00:00:00 UTC ]
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