How Marketers Are Navigating AI’s Language Gap

When Mike Sotelo, vice president of digital content and experience at ad agency Alma, experimented with OpenAI's generative artificial intelligence tool GPT-3 in Spanish earlier this year, it wasn't long before he came across a language gap. Sotelo entered two prompts: "How does a guey [a Mexican-Spanish slang term for a man] look in Miami?"... Continue reading at 'AdWeek'

[ AdWeek | 2023-11-13 21:00:00 UTC ]

Other news stories related to: "How Marketers Are Navigating AI’s Language Gap"


The Cost of Restructuring

As book publishing transitions from a largely print-based industry to one that produces both print and digital content, many publishers are restructuring their operations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
More news stories like this


Online Publishers Association Announces Rebrand to Digital Content Next

The organization formerly known as the Online Publishers Association (OPA) has announced a new name, Digital Content Next, a rebrand that signals a renewed focus on defining and confronting critical, big picture issues that its members face when crea ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-09-22 00:00:00 UTC ]
More news stories like this


HarperCollins Adds Digital Watermarks to E-books

HarperCollins has started using Digimarc Corp.’s watermarking system for ebooks to provide an extra layer of security to the sale of HC’s digital content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-15 00:00:00 UTC ]
More news stories like this


iPad Magazine Pioneer Lights A Match And Walks Away

Sensing the changing tides in the industry, iPad magazine designer Joe Zeff is bringing his talents to the enterprise world.You may not have heard of Joe Zeff before, but if you've picked up an iPad edition of PC Magazine, Fast Company (full disclosure!), or Time's 9/11 memorial, you've likely... Continue reading at Fast Company

[ Fast Company | 2014-08-09 00:00:00 UTC ]
More news stories like this


USA Today owner Gannett to spin off publishing arm

Media giant to create two companies, one of which will focus on broadcasting and digital content and the other on publishingGannett, the publisher of USA Today, is to take full ownership of the auto website Cars.com and spin off its publishing assets into a publicly traded company as it focuses... Continue reading at The Guardian

[ The Guardian | 2014-08-05 00:00:00 UTC ]
More news stories like this


Amazon Is Experimenting With A New Homepage Design

The newer, flatter design puts Kindle, Fire, and Prime categories front and center.Amazon has unveiled a new homepage design to select users, placing a new emphasis on the retail giant's biggest brands: the Kindle ebook platform, its Fire lineup of tablets and smartphones, and the Prime... Continue reading at Fast Company

[ Fast Company | 2014-07-30 00:00:00 UTC ]
More news stories like this


Malcolm Gladwell, Meet Amazon's VP of Fulfillment

As the gulf between Amazon and Hachette widens in their publisher-versus-retailer heavyweight fight, frustrated authors caught in the middle have begun to weigh in—some in better spirits than others. In the spoof video above, Outliers author Malcolm Gladwell meets with Amazon's vice president of... Continue reading at Slate

[ Slate | 2014-07-07 00:00:00 UTC ]
More news stories like this


The real 'fire' in Amazon's smartphone? A shopping spree

You’d be forgiven for thinking Amazon CEO Jeff Bezos wants to compete with other phone makers with his company’s new Fire smartphone. But forget the multiple cameras and pretty 3-D-like effects, the device is really about selling more stuff.The Fire comes with close ties to Amazon’s online... Continue reading at PC World

[ PC World | 2014-06-19 00:00:00 UTC ]
More news stories like this


Netflix Looking To Pursue More Native Advertising

Online audiences are oohing and ahhing over Netflix's New York Times branded content on women inmates, tied to the hit series Orange Is the New Black.  While this is one of the first pieces created out of the Grey Lady's T Brand Studio, Netflix isn't new to the native advertising. And a source... Continue reading at AdWeek

[ AdWeek | 2014-06-17 00:00:00 UTC ]
More news stories like this


People on the Move | 6.5.14

Hearst Magazine Digital Media has named Lee Sosin as senior vice president. He was formerly the vice president of strategic solutions for Yahoo!. Peter van Roden has been appointed as senior vice president of global experiences and events at the National Geographic Society. Continue reading at Folio Magazine

[ Folio Magazine | 2014-06-06 00:00:00 UTC ]
More news stories like this


New Fortune and Money Websites Go to War With Old Partner CNNMoney

Fortune and Money magazines each rolled out their own websites Sunday, ending a long partnership with CNNMoney.com under which their digital content had been subsumed in the larger site.The collaboration is coming to an end because the magazines' and CNN's family is splitting up: Time Warner is... Continue reading at Advertising Age

[ Advertising Age | 2014-06-01 00:00:00 UTC ]
More news stories like this


Tinicum Acquires Majority Stake in F+W

Tinicum, a private equity firm with investments in media and e-commerce, has purchased a majority stake in F+W, A Content + eCommerce Company, an old media content company that has transformed itself into a digital content and retailing platform. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-05 00:00:00 UTC ]
More news stories like this


Humble Bundle Releasing Doctorow Audiobook

Humble Bundle, the online venture that distributes bundles of digital content for a price decided by the consumer, is releasing its third bundle of ebooks, including a self-produced DRM-free audiobook of Cory Doctorow's novel "Homeland." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-18 00:00:00 UTC ]
More news stories like this


People on the Move | 2.20.14

Suzy Draddy Jacobs has been named publisher of Capitol File magazine. Most recently, Jacobs served as vice president of the Mid-Atlantic and Southeast region for The Week. Continue reading at Folio Magazine

[ Folio Magazine | 2014-02-20 00:00:00 UTC ]
More news stories like this


People on the Move | 11.26.13

Hearst Magazines Digital Media has appointed Tom Kirwan to the new role of vice president, national sales and key accounts. Kirwan was previously vice president of digital sales for Time Inc. Branded Solutions. Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-27 00:00:00 UTC ]
More news stories like this


Charkin becomes IPA vice-president

Bloomsbury executive director Richard Charkin has been selected as the vice president of the... Continue reading at The Bookseller

[ The Bookseller | 2013-10-11 00:00:00 UTC ]
More news stories like this


Aram Zucker-Scharff

Takeaway: Zucker-Scharff has built a ‘narrative map’ of CFO’s content to better match audience preferences with digital content. Continue reading at Folio Magazine

[ Folio Magazine | 2013-10-09 00:00:00 UTC ]
More news stories like this


Reinventing Wiley

Wiley CEO Stephen Smith says that over 50% of the company's revenue comes from digital content and services. Prior to his appearance in Frankfurt, Smith discusses the company's reinvention. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-30 00:00:00 UTC ]
More news stories like this


First long-list of finalists for book awards

Kate DiCamillo and David Levithan were among the 10 authors who made the first-ever long-list of finalists for the National Book Awards, part of a new nominating process that prize organizers hope will lead to increased attention and sales.Ms. DiCamillo and Mr. Levithan were nominees in the... Continue reading at Crains New York

[ Crains New York | 2013-09-17 00:00:00 UTC ]
More news stories like this


People on the Move | 8.8.13

Malcolm Campbell has been hired as vice president of business development at The FADER. Previously he had worked for more than five years as publisher at Spin Media. Continue reading at Folio Magazine

[ Folio Magazine | 2013-08-08 00:00:00 UTC ]
More news stories like this