How Magazines Can Avoid Disaster by Coming Back to Earth

[caption id="attachment_171791" align="alignright" width="300"] The Apollo 13 crew onboard the USS Iwo Jima after splashdown in the South Pacific Ocean.[/caption] You will be familiar, I suppose, with Apollo 13—if not the phenomenal movie, perhaps the unfortunate outer-space incident that inspired it. Seriously. It was in all the papers. An oxygen tank explosion in the command module forced the astronauts to take refuge in the lunar lander, but their stubborn insistence on breathing quickly filled the small spacecraft with poisonous, exhaled CO2, and it needed to be scrubbed from cabin’s atmosphere. That could be accomplished with onboard canisters of lithium hydroxide, but the canisters from the command module had square openings and the ports to the lunar module's filtration system were cylindrical. Oops. In the movie, you may also recall a scene at the Johnson Space Center in Houston, during which the flight director emptied the contents of a cardboard box on a table surrounded by engineers. They were told that these were the components aboard the craft available for repurposing. And the engineers were told to use them to fit a square peg into a round hole. Which, incredibly enough, they figured out. Whereupon the astronauts were instructed to rig the equipment with such items as tube socks, air hoses from a suddenly-unnecessary spacewalk space suit and, obviously, duct tape. Which, incredibly enough, they figured out, as well. It was like a MacGyver episode in... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-10-01 15:35:11 UTC ]
News tagged with: #media company #higher education #current state #spend time

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[ The Sydney Morning Herald | 2014-08-29 00:00:00 UTC ]
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Increasingly, agencies -- many of which have taken to producing their own in-house magazines and online content hubs -- are dabbling in publishing. The post 5 agencies trying their hands at magazine publishing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-08-28 00:00:00 UTC ]
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Mobile Startup Offers Magazine Subscriptions Via Text Message

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[ Advertising Age | 2014-08-28 00:00:00 UTC ]
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The Tablet Magazine has Been Flawed From the Start

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[ Editor & Publisher | 2014-08-22 00:00:00 UTC ]
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Magazine Veteran Sally Preston Named North America President at Orion Capital

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[ Advertising Age | 2014-08-22 00:00:00 UTC ]
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Ice Bucket Challenge comes to the literary world

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[ The Christian Science Monitor | 2014-08-21 00:00:00 UTC ]
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Download the Frankfurt Book Fair 2014 Preview Magazine

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[ Publishing Perspectives | 2014-08-20 00:00:00 UTC ]
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Amazon's Whispersync comes to UK

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[ The Bookseller | 2014-08-18 00:00:00 UTC ]
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UK consumer magazines lost nearly 1m print sales in first half of 2014 ABC

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[ The Guardian | 2014-08-15 00:00:00 UTC ]
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Child hits back at indie authors in Amazon debate

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[ The Bookseller | 2014-08-14 00:00:00 UTC ]
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Orwell estate hits back at Amazon's corporate 'doublespeak'

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[ The Guardian | 2014-08-14 00:00:00 UTC ]
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[ The Guardian | 2014-08-14 00:00:00 UTC ]
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Richard Desmonds magazines OK!, New and Star suffer big circulation falls

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[ The Guardian | 2014-08-14 00:00:00 UTC ]
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There Are More Scented Ads in Magazines this Year

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[ Advertising Age | 2014-08-13 00:00:00 UTC ]
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Company magazine to go digital-only amid falling sales

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[ The Guardian | 2014-08-13 00:00:00 UTC ]
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Company magazine forsakes print to go digital-only

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[ The Guardian | 2014-08-13 00:00:00 UTC ]
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Conde Nast Spins Off Lucky Magazine but Keeps Majority Stake

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[ Advertising Age | 2014-08-12 00:00:00 UTC ]
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The 2014 Magazine Manufacturing and Production Technology Survey

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[ Folio Magazine | 2014-08-12 00:00:00 UTC ]
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Weintraub Back to SMP Publicity

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[ Publishers Weekly | 2014-08-11 00:00:00 UTC ]
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iPad Magazine Pioneer Lights A Match And Walks Away

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[ Fast Company | 2014-08-09 00:00:00 UTC ]
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