How Magazine Publishers Are Cutting Print Costs to Improve Profits

Sponsored by Cummings Printing When it comes to improving profits at print magazines, there’s a tendency to focus on new ways of driving revenue. But while keeping a close eye on expenses can also have a significant impact on the bottom line, today’s environment often calls for a balancing act. “We know that austerity doesn’t work,” says Erin O’Mara, president of The Nation. “We see that in countries and in businesses. If the cuts go too deep, they can strangle the ability to thrive. All potential expense has to be weighed against potential return, even if that return is down the road.” Holding down costs means taking a look at expenses across the board, from little things like office supplies and catered lunches to big ones like printing and postage. At Wainscot Media, a custom publisher in the healthcare and luxury marketing spaces, the company has taken a committee-based approach to cost-cutting, bringing together representatives from sales and marketing, editorial, accounting and other departments to look for areas in which the organization can lower expenses. “It’s a good approach, because then it’s a company-wide effort,” says CEO Mark Dowden. “Then when you put things into effect, they seem less draconian. They’re not coming from the top down.” Reducing frequency The trend toward fewer, higher quality issues carries on, as publishers continue implementing frequency reductions in print magazines, the most recent of which came earlier this month from Meredith Corp.,... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-06-27 17:04:10 UTC ]
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Gift Books Are Big Business for Christian Publishers

A number of publishers in the religion category offer gift books with spiritual or religious themes, and while many publish only a few gift titles per year, others are in the gift book business in a major way, with entire imprints devoted to gifts and robust product lines. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-02 00:00:00 UTC ]
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Print Is Back

Unit sales of print books sold through outlets that report to Nielsen BookScan rose 2.4% in 2014, with total units topping 635 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-02 00:00:00 UTC ]
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‘The Fault in Our Stars’ Tops Print And Digital

Led by John Green’s The Fault in Our Stars, the top of the 2014 print bestseller list was dominated by children’s and young adult titles that sold more than one million copies. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-02 00:00:00 UTC ]
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Print market solid in 2014

The print book market for 2014 is down just 1.3% by value year on year, the full year's statistics from Nielsen BookScan reveal.  Just under £1.4bn was spent on print books for the 52 weeks ending 27th December, generated from 180.6 million book sales. Year on year the value of the print book... Continue reading at The Bookseller

[ The Bookseller | 2014-12-31 00:00:00 UTC ]
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Belarus publisher faces January trial

Ihar Lohvinau, who won the International Publishers Association's Freedom to Publish Prize 2014 earlier this year, is to face judgement and sentencing in January, charged with selling books from his Belarus bookshop without state registration. Continue reading at The Bookseller

[ The Bookseller | 2014-12-31 00:00:00 UTC ]
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Smashwords Self-Published Bestseller List, November 2014

Chanda Hahn grabs top honors on this month’s list of the bestselling titles published on the Smashwords platform with the YA novel 'Reign.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-30 00:00:00 UTC ]
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Publishers Weekly's Top Stories of 2014

Best books, bestsellers, and the most-anticipated new titles—here are the 10 most popular stories on publishersweekly.com in 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-30 00:00:00 UTC ]
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Brooklyn Publisher Pushes Cuba Titles

In the wake of President Obama's announcement that the U.S. will begin to "normalize" relations with Cuba, Restless Books is promoting a group of titles by Cuban writers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-23 00:00:00 UTC ]
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Profit warning from Haynes

Haynes Publishing Group has issued a profit warning, citing "soft" trade and tighter inventory controls from retailers. The car manuals publisher said its half year results, which will be posted at the end of January, will be "seriously impacted" by "key consumer retailers implementing working... Continue reading at The Bookseller

[ The Bookseller | 2014-12-23 00:00:00 UTC ]
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German newspaper publisher wants reporters to use English

Axel Springer goes Anglophone to seek an international audience Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-12-23 00:00:00 UTC ]
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Reidy Touts 'Outstanding Publishing'

In her annual year-end letter Simon & Schuster CEO Carolyn Reidy thanked employees for contributing to an editorial program that produced a “plethora” of award-winning books in 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-22 00:00:00 UTC ]
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Publishing Sales Execs Consider the Future of Book Pricing

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[ Publishing Perspectives | 2014-12-22 00:00:00 UTC ]
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Sales down, but profits double at HC UK

HarperCollins UK saw huge growth in profits for the year ended June 30th 2014, despite a fall in turnover for the company. The company's annual results have also revealed that former c.e.o. Victoria Barnsley received £1.39m when she left the company. Turnover at the publisher fell on the... Continue reading at The Bookseller

[ The Bookseller | 2014-12-20 00:00:00 UTC ]
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The 2014 Association Publishing Survey

Like all magazine publishers, associations took a big hit five years ago. Coupled with rapidly evolving consumer habits and an ad community far less reliant on print, association publishers find themselves in a time of change. They've survived, but it hasn't been easy. Creativity, cost cutting... Continue reading at Folio Magazine

[ Folio Magazine | 2014-12-20 00:00:00 UTC ]
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Local authority budgets cut again

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[ The Bookseller | 2014-12-19 00:00:00 UTC ]
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Unbound to publish Briggs’ The Oldie columns

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[ The Bookseller | 2014-12-19 00:00:00 UTC ]
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The publisher’s year: hits and misses of 2014

Which books took off and which failed to sell? Publishers choose their books of the year, and the ones that slipped through the netThe book that made my year: The commercial publication of Picador’s year was The Miniaturist by Jessie Burton, which has just been crowned Waterstones book of the... Continue reading at The Guardian

[ The Guardian | 2014-12-19 00:00:00 UTC ]
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Second Story Press Celebrates 25 Years of Feminist and Social Justice Publishing

When Toronto-based Second Story Press celebrated its 25th anniversary this month, the room at a community center in downtown Toronto was filled with authors and illustrators who have helped the press pursue its goal of publishing important feminist and social justice books for young readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-19 00:00:00 UTC ]
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Penguin acquires publishing rights to Hey Duggee

Penguin has acquired the publishing rights to "Hey Duggee", a new pre-school children’s TV programme created by Studio AKA for Cbeebies and BBC Worldwide. The TV showis set at a children's playgroup called the Squirrel Club and is run by a big friendly dog called Duggee, who teaches children... Continue reading at The Bookseller

[ The Bookseller | 2014-12-19 00:00:00 UTC ]
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Top 12 Articles on Publishing in Latin America of 2014

Latin America is a dynamic book publishing region. Read our top articles from 2014 about publishing in Brazil, Mexico, Argentina and other Latin American countries. The post Top 12 Articles on Publishing in Latin America of 2014 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-12-17 00:00:00 UTC ]
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