How Magazine Publishers Are Cutting Print Costs to Improve Profits

Sponsored by Cummings Printing When it comes to improving profits at print magazines, there’s a tendency to focus on new ways of driving revenue. But while keeping a close eye on expenses can also have a significant impact on the bottom line, today’s environment often calls for a balancing act. “We know that austerity doesn’t work,” says Erin O’Mara, president of The Nation. “We see that in countries and in businesses. If the cuts go too deep, they can strangle the ability to thrive. All potential expense has to be weighed against potential return, even if that return is down the road.” Holding down costs means taking a look at expenses across the board, from little things like office supplies and catered lunches to big ones like printing and postage. At Wainscot Media, a custom publisher in the healthcare and luxury marketing spaces, the company has taken a committee-based approach to cost-cutting, bringing together representatives from sales and marketing, editorial, accounting and other departments to look for areas in which the organization can lower expenses. “It’s a good approach, because then it’s a company-wide effort,” says CEO Mark Dowden. “Then when you put things into effect, they seem less draconian. They’re not coming from the top down.” Reducing frequency The trend toward fewer, higher quality issues carries on, as publishers continue implementing frequency reductions in print magazines, the most recent of which came earlier this month from Meredith Corp.,... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-06-27 17:04:10 UTC ]
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Panel Mania: 'Shook! A Black Horror Anthology,' Edited by Second Sight Publishing

Published by Dark Horse Books in collaboration with the African American horror publisher Second Sight Publishing, 'Shook! A Black Horror Anthology' collects a dozen tales of hair-raising terror, monsters, and gore grounded in America’s grim racial history and enlivened by humor and hip-hop culture. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
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At London Book Fair: International Publishers Association Perspectives

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Academic Publishing: Springer Nature Has Two New Transformative Agreements

Two state library networks have expanded the portfolio of North American transformative agreements for Springer Nature. The post Academic Publishing: Springer Nature Has Two New Transformative Agreements appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-02-12 17:45:35 UTC ]
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Skyhorse Acquires Upstart Conservative Publisher All Seasons Press

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Profits Soar at HarperCollins as Audio Sales Boom

A 29% increase in sales of digital audio, coupled with lower costs, resulted in a 67% increase in profits at the publisher in the quarter ended December 31, 2023, over the comparable period a year ago. Total sales were up 4%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-08 05:00:00 UTC ]
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At 75, Thames & Hudson Rolls Out New Publishing Programs, Book Design Prize

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Pulitzer-Winning Critic to Publish Book About Reality TV

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The 23-Year-Old Publishing Satire That is Still Painfully Relevant

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Publishing Industry Sales Were Flat in November

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Book Publishing Veteran Hugh Lauter Levin Dies at 72

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Publishers’ Upbeat Assessments of AI Policy Developments

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Amazon Turns $2.7 Billion Loss in 2022 to a Profit of $30 Billion in 2023

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Spotify claims to have paid audiobook publishers ‘tens of millions’ in royalties

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Two novelists have cut ties with PEN over its Mayim Bialik event and Gaza silence.

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Audio Publishers Association: 2024 Audie Awards Shortlist

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[ Publishing Perspectives | 2024-01-30 20:16:41 UTC ]
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