The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
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Publisher continues exploring the limits of native ads. The post Forbes Puts an Ad on its Cover appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-18 00:00:00 UTC ]
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Getting control of distribution, leveraging your strengths and keeping your team on target. The post 6 Things B2B Publishers Should Worry About In 2015 (Part 2) appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-17 00:00:00 UTC ]
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Publisher Deborah Emin argues that as publishing professionals, we should want writers to understand each stage of the process: how they are acquired, marketed and sold. The post Why Writers Need to Know the Publishing Business appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-17 00:00:00 UTC ]
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Voltaire’s Treatise on Tolerance is a bestseller again in France 200 years after its publication as people try to understand the Charlie Hebdo murders. The post In the Wake of Tragedy: Voltaire Hits the French Bestseller Lists appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-17 00:00:00 UTC ]
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Waterstones has passionate booksellers who are “handselling again”, breaking début novelists and “building careers”, according to publishers. Chief executives and sales directors of publishing houses have spoken to The Bookseller following the release of the chain retailer’s annual results (to... Continue reading at The Bookseller
[ The Bookseller | 2015-02-17 00:00:00 UTC ]
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Octopus Publishing Group has signed world rights in Churchill: The Life - In His Own Words and Pictures. The illustrated history of the prime minister's life draws on unique archive resources, in association with Churchill Heritage Ltd, and written by historian Max Arthur. Editorial director... Continue reading at The Bookseller
[ The Bookseller | 2015-02-14 00:00:00 UTC ]
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A novel self-published following a Kickstarter campaign is competing against books from Jonathan Cape and Blackfriars in the best debut novel category at the Kitschies. The Kitschies, which covers novels containing elements of the speculative and fantastic, honours writing in four categories. Continue reading at The Bookseller
[ The Bookseller | 2015-02-14 00:00:00 UTC ]
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Ironmark, a Howard County-based printing, design and marketing company, announced Thursday that it had acquired United Book Press, Inc. to create a book publishing division that would boost annual revenue from $22 to $35 million. Terms of the deal were not disclosed. Continue reading at Baltimore Sun
[ Baltimore Sun | 2015-02-13 00:00:00 UTC ]
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Jon Stewart was known for bringing attention to lower-profile, more obscure books. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-02-13 00:00:00 UTC ]
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A native ad for Fidelity will appear on the cover of the latest issue of Forbes, which hits newsstands on Monday. The ad is on the actual cover -- it's not part of a foldout or second cover.Forbes was among the first publications to fully embrace native advertising -- a tactic where ads seek to... Continue reading at Advertising Age
[ Advertising Age | 2015-02-13 00:00:00 UTC ]
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David Carr, the well-known media columnist for The New York Times, died at work on Thursday, the paper reported last night. He was 58.Although he often used his Media Equation column to spotlight people doing things right, it also cut to the heart of the players, tactics and forces so vigorously... Continue reading at Advertising Age
[ Advertising Age | 2015-02-13 00:00:00 UTC ]
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Faber has acquired the rights to publish two books based on the BBC comedy panel show "Would I Lie to You?". The publisher beat seven other publishers to acquire the rights and the first, Would I Lie To You? Presents the 100 Most Popular Lies of All Time, will be released in October. The book... Continue reading at The Bookseller
[ The Bookseller | 2015-02-12 00:00:00 UTC ]
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Morgan James Publishing, which dubs itself a house that functions on the "entrepreneurial" model, is partnering with Aerbook and the Aer.io Retail Network to offer excerpts and sales of its titles via social media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-12 00:00:00 UTC ]
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Founded in 2013, Peru's Animal de Invierno is drawing attention for its bold new fiction titles and literary translations. The post Peru’s Literary Publisher Animal de Invierno Strides Ahead appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-12 00:00:00 UTC ]
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The tepid ad market is continuing to give cable networks fits as they work to sell the commercial time they didn't book in the upfront, when advertisers shop for the upcoming TV season. Sales executives have been looking for strong growth in the so-called scatter market after a sluggish upfront... Continue reading at Advertising Age
[ Advertising Age | 2015-02-12 00:00:00 UTC ]
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Female authors account for the vast majority of this year’s Waterstones Children’s Book Prize this year, with 15 of the 18 titles written by women (see full shortlists below). The prize is divided into three categories – best illustrated book, best fiction for 5-12s and best book for teens –... Continue reading at The Bookseller
[ The Bookseller | 2015-02-12 00:00:00 UTC ]
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Joining a slew of other student newspapers nationwide, The Spectrum at the University of Buffalo just released its annual sex edition. You can view it through the popular digital publishing platform Issuu — but only if you sign in first and ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-02-11 00:00:00 UTC ]
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Nominations open for Christian Small Publishers awards; Barbour books recognized. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-11 00:00:00 UTC ]
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While other publishers are trying to maximize their Facebook referrals, the site for sports fans goes for a diversified approach. The post How Bleacher Report is Facebook-proofing its traffic appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-02-11 00:00:00 UTC ]
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Our January 2015 selection of reviews from BlueInk Review, a service which reviews self-published books. The post February 2015: Top Reviews of Self-Published Books from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-11 00:00:00 UTC ]
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