How economists turned all of society into a market

From policy to dating, seeing issues through this lens has ill effects, Binyamin Appelbaum writes. Continue reading at 'The Washington Post'

[ The Washington Post | 2019-09-20 01:24:30 UTC ]

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Content Marketing Has Arrived. Should Publishers Be Worried?

September 6th was a coming out party for content marketing. Over 600 marketing professionals came together in Cleveland from 18 different countries for Content Marketing World to learn how to create and grow their own publishing and storytelling platforms. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #content marketing


Trump, Rich Dad's Kiyosaki Put Twist on E-book Marketing

Donald Trump has trained his eye for promotion on ebooks, teaming up with Robert Kiyosaki, author of "Rich Dad Poor Dad," in a new twist on the traditional... Continue reading at PC World

[ PC World | 2011-10-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #robert kiyosaki


"Eye-opening" shortlist revealed for Royal Society prize

Publication Date: Tue, 27/09/2011 - 08:30 Titles on words, waves and the periodic table have made it through to the final six for the Royal Society Winton Prize for Science Books, described as an "intensely rewarding and eye-opening" shortlist by the judges. Guy Deutscher’s Through the Language... Continue reading at The Bookseller

[ The Bookseller | 2011-09-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #disappearing spoon #william hill #science books #periodic table #shortlist revealed


PPA appoints James Papworth as marketing director

The Professional Publishers Association (PPA), the body for UK magazine publishers, has appointed former IPC leader James Papworth as its first marketing director in three years. Continue reading at Media Week

[ Media Week | 2011-09-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #marketing director


Turkey to be LBF Market Focus 2013

Publication Date: Tue, 20/09/2011 - 08:33 Turkey is to be the the Market Focus partner of London Book Fair 2013. The announcement was made last night (19th September) at an official signing event attended by Turkish Ministry Of Culture and Tourism general director of libraries and publications,... Continue reading at The Bookseller

[ The Bookseller | 2011-09-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #public events #british council


Society of Authors to hold Short Story Tweetathon

Written By: Benedicte Page Publication Date: Wed, 14/09/2011 - 08:55 Authors including Neil Gaiman and Ian Rankin will collaborate with the public in a short story "Tweetathon" organised by the Society of Authors. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #short story #ian rankin


McGraw-Hill To Split Into Two Companies: McGraw-Hill Markets and McGraw-Hill Education

Following the call for a break-up and reorganization of McGraw-Hill Cos. by investors last month, McGraw-Hill announced today that it will split into two separate public companies: McGraw-Hill Markets, focused on the capital and commodities markets, and McGraw-Hill Education, focused on... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital learning #mcgraw-hill cos #mcgraw-hill education


From Marketer to Printer: Managing Ads

Like most industries, publishing cycles are increasingly becoming more and more automated. Even editorial actions are becoming computerized, with companies like Kapost creating products that electronically orchestrate pitches, assignments, calendars and revisions in addition to managing author... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
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One Day top as new releases fail to boost market

Written By: Philip Stone Publication Date: Tue, 06/09/2011 - 16:04 David Nicholls' One Day (Hodder) remains comfortably the bestselling book in the UK. The novel, which currently tops the Amazon, Apple and Waterstone's ebook charts, sold 83,050 physical copies of its original and tie-in... Continue reading at The Bookseller

[ The Bookseller | 2011-09-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #james patterson #popular purchase #ebook charts #bestselling book #previous week #uk booksellers


Mass-Market Paperbacks Sales in Decline

A Kindle reader on a train in Cambridge, Mass. E-book best-seller lists are full of genre novels. Continue reading at The New York Times

[ The New York Times | 2011-09-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #genre novels


Hubert Burda to market German titles to UK brands

International magazine publisher Hubert Burda Media has opened a central marketing office in London to promote its German titles to UK-based advertisers. Continue reading at Media Week

[ Media Week | 2011-08-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #german titles #hubert burda


Royal Society to hold first literary festival

Written By: Graeme Neill Publication Date: Wed, 24/08/2011 - 15:06 The Royal Society is holding its first literary festival in its 350-year history, with the likes of Sebastian Faulks, China Miéville and John Banville taking part. read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #china miville #sebastian faulks #literary festival #royal society


Chaos hinders Japanese ebook market

Written By: Michael Fitzpatrick Publication Date: Tue, 23/08/2011 - 08:26 A confusing maze of ebook stores, a difficulty in rendering text and high costs of purchase are dissuading Japanese customers from buying into ebooks. The chaotic melee now taking place in Japan, as publishing makes room... Continue reading at The Bookseller

[ The Bookseller | 2011-08-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #taking place #high costs #ebook stores


Poetry Society reinstates Palmer

Written By: Charlotte Williams Publication Date: Fri, 19/08/2011 - 08:46 The Poetry Society has reinstated Judith Palmer as its director after leading poets and members including poet laureate Carol Ann Duffy called for her to be returned to the post. read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #poetry society


Net pirates turn over a new leaf

Stalked by the growth of ebooks, publishing isn't going down without a fight, writes Linda Morris. Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2011-08-12 00:00:00 UTC ]
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Queen Victoria turns vampire in Orbit acquisition

Written By: Graeme Neill Publication Date: Wed, 10/08/2011 - 08:52 Orbit has bought a fantasy trilogy about Queen Victoria, who sits on the throne in the present day as the queen is an immortal vampire. Commissioning editor Anna Gregson bought UK and Commonwealth rights to God Save the Queen,... Continue reading at The Bookseller

[ The Bookseller | 2011-08-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #tracy williams #present day #fantasy trilogy


July retail growth "modest", amid poor book market

Written By: Philip Jones Publication Date: Tue, 09/08/2011 - 09:43 July retail sales saw a modest improvement, according to figures from the British Retail consortium, though book sales fell to their lowest level for seven years with food continuing to outperform non-food items. read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #lowest level #modest improvement


Total Media wins account for the Folio Society

The Folio Society has awarded its media account to Total Media, as the 64-year-old publisher tries to overcome the market challenges presented by ebooks. Continue reading at Media Week

[ Media Week | 2011-08-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #folio society


Poetry Society calls for Judith Palmer to be reinstated

Written By: Charlotte Williams Publication Date: Thu, 28/07/2011 - 09:00 Members of the Poetry Society, including poet laureate Carol Ann Duffy, have started a petition to reinstate Judith Palmer as director of the embattled society in hope of a "new start". The petition follows the departure... Continue reading at The Bookseller

[ The Bookseller | 2011-07-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #poetry society


BBC in partial short story u-turn

Written By: Lisa Campbell Publication Date: Thu, 28/07/2011 - 08:37 BBC Radio 4 seems to have performed a partial u-turn on its decision to cut the number of short stories it airs from three to one per week, with a compromise of two weekly broadcasts. Listeners, authors and celebrities such as... Continue reading at The Bookseller

[ The Bookseller | 2011-07-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #stephen fry #joanna lumley #short stories