How Digital Publishers Can Impress Media Buyers

Digital publishers are in trouble. There is incredible competition for direct buys from agencies. This is the cash cow, and if publishers had their preference, this is where 90% of their sales would go. Ad sales is a people- and creative-driven busin ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2013-07-03 00:00:00 UTC ]
News tagged with: #ad sales #digital publishers #direct buys #cash cow

Other Publishing stories related to: 'How Digital Publishers Can Impress Media Buyers'


‘Thinking along the wrong trajectory’: Digital media mergers won’t solve the duopoly problem

BuzzFeed, Group Nine Media and other big digital publishers are floating the idea of merging to get better terms from Google and Facebook. It won't work. The post ‘Thinking along the wrong trajectory’: Digital media mergers won’t solve the duopoly problem appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-11-20 00:00:00 UTC ]
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Tribune Publishing gets bids from McClatchy, AIM Media and Donerail

Investment firm Donerail Group and newspaper publishers McClatchy Co. and AIM Media have submitted bids for Tribune Publishing Co., according to people familiar with the matter. Tribune’s board is scheduled to meet early next week after bids for the assets came due Thursday, said the people, who... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #people familiar #tribune publishing


UK’s Blake Freeman Johnson Media: ‘An Original Cyber Publishing Concept’

Put together by three former key players in the UK's Bonnier Publishing, Blake Freeman Johnson Media is to focus mostly on nonfiction. The post UK’s Blake Freeman Johnson Media: ‘An Original Cyber Publishing Concept’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post uk #key players #bonnier publishing


‘There’s nothing easy about social’: Weed publishers try to work around digital hurdles

Facebook lifted a ban on cannabis companies surfacing in search results, but weed publishers still struggle to gain awareness on the network. The post ‘There’s nothing easy about social’: Weed publishers try to work around digital hurdles appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #search results


Arctic Circle Publishing: Inhabit Media Makes Its Frankfurt Debut

Deciding to open foreign rights sales as 'something we needed to do for our authors,' the Inuit-owned publishing house Inhabit Media has staged its arrival at Frankfurter Buchmesse, on the ramp up to Canada's stint as Guest of Honor in 2020. The post Arctic Circle Publishing: Inhabit Media Makes... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #frankfurt debut #frankfurter buchmesse


Hummingbird Digital Media in E-book Deal with ABA

Hummingbird Digital Media has reached a non-exclusive marketing partnership with the ABA under which ABA members will have another option to sell ebooks from their websites. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #aba members #e-book deal #sell ebooks


This classic economic theory could save the digital publishing business

Last year, for the first time ever, more money was spent advertising online than on traditional television. So why are digital publishers still struggling? Sponsored by Rumble. The post This classic economic theory could save the digital publishing business appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers


Digital Trends, a rare profitable and growing independent publisher, looks to expand

The independent tech review site has made big hires from Facebook and Wirecutter to grow its presence in live video, commerce and events. The post Digital Trends, a rare profitable and growing independent publisher, looks to expand appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital trends #live video


Political Publishing: Byline Media Launches Its New Issues-Driven Press

Established to let journalists publish books quickly about current political issues, the UK's independent press Byline Media will feature its first book–on responses to injustice–at its annual festival opening Friday. The post Political Publishing: Byline Media Launches Its New Issues-Driven... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-23 00:00:00 UTC ]
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As Publishers Build Experiential Events, Bustle Digital Group’s Newest Acquisition Will Help It Compete

Bustle Digital Group acquired Flavorpill Media Inc. to build out the company's experiential programming, Bustle said. Additional terms of the acquisition, which is effective immediately, were not made public. Flavorpill Media Inc. is an online publisher and experiential brand that launched in... Continue reading at AdWeek

[ AdWeek | 2018-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #effective immediately #made public #online publisher


Education Publishers Push Digital Content as the New School Year Begins

A study commissioned by Ingram finds that students delay or avoid purchasing expensive textbooks. Education publishers respond with digital textbooks. The post Education Publishers Push Digital Content as the New School Year Begins appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study commissioned #digital textbooks


Argentine-Mexican Partnership Looks To Facilitate More Latin American Digital Publishing

Mexican ebook conversion and distribution provider Ink-It and Argentine e-commerce platform Publica.la have partnered to enable direct sales of digital content. The post Argentine-Mexican Partnership Looks To Facilitate More Latin American Digital Publishing appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content


Ebooks: How digital publishers are 'shaking up' the industry

Meet the author who had 60 rejections before hitting it lucky with an ebook publisher. Continue reading at BBC News

[ BBC News | 2018-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #ebook publisher


Ads.cert is the digital media’s latest effort to combat fraud

If ads.txt has a loophole, it's the trust required that all members of the programmatic supply chain are validating publishers' inventory. The post Ads.cert is the digital media’s latest effort to combat fraud appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post ads #latest effort


Digital Solutions in India 2018: Making AR and VR Work in Publishing

When it comes to popularizing AR, much of the credit goes to Pokémon Go, released in July 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital solutions


Europe’s Transbook Project Closes: Four Years in Digital Publishing for Children

In its four years, the partners brought together by the Transbook project based in children's literature, tried to learn 'what is the digital model in the publishing industry?' The post Europe’s Transbook Project Closes: Four Years in Digital Publishing for Children appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #children appeared #post europe #digital publishing #digital model #publishing industry


Finnish Digital Media Fund IPR.VC Backs Development of YA Book Series for Television

With plans for multiplatform development to follow, the allegorical fantasy writings of Italian author Roberto Ricci are coming first to television. The post Finnish Digital Media Fund IPR.VC Backs Development of YA Book Series for Television appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-06-25 00:00:00 UTC ]
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Digital media companies chasing TV hope for carriage fees, but it’s no guarantee

Digital publishers want to launch linear TV channels and are willing to give them away for free, but that move carries some risk. The post Digital media companies chasing TV hope for carriage fees, but it’s no guarantee appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers


1517 Media Reorganizes Imprints, Names New Publisher

1517 Media hired a new v-p and publisher, Jill Braithwaite, to lead its newly organized trade imprints, 1517 Media-Books.Additionally, the company announced a new business development venture featuring partnerships with smaller publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #company announced #smaller publishers


Publishers Association Issues Statement on UK VAT for Digital Content

'It makes no sense in the modern world that readers are being penalized with an additional 20-percent VAT for choosing to embrace digital,' says the Publishers Association chief. The post Publishers Association Issues Statement on UK VAT for Digital Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #modern world #embrace digital