For publishers today, data has become the key to competitive advantage. But executing against data has traditionally been a challenge. Only in recent years has the publishing industry invested in the technology required to make sense of data's complexity and volume. It speaks to a culture shift, with publishers realizing the need to be more than just content players. We must be technologists in order to survive. We're seeing that pay off now, through data-first publishers like Vocativ and BuzzFeed.Data is ushering in a new wave of benefits for the publishing industry, including the ability to help publishers identify relevant content, create better content and develop a true user-first approach. For legacy news media, the ability to identify and break stories that drive traffic and scale is critical. Data teams can analyze web patterns and other online activity to determine and even predict stories in their infancy that might have been overlooked by a team of editors.Publishers have more data on their readers than ever before, whether it be through proprietary means or third parties. As a result, it's now possible to bracket readers by interests to make ultra-refined content recommendations, pushing media the way that Amazon might push products or Netflix promote videos. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-08-14 00:00:00 UTC ]
The first half of 2014 was one of the publishing industry’s busiest six-month periods for mergers and acquisitions since the start of the Great Recession. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-18 00:00:00 UTC ]
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Welcome to a special educational series about digital printing solutions and technology. Here, we look at the value proposition of digital printing, and take stock of the current thoughts and practices in the publishing industry in implementing a hybrid printing program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-08 00:00:00 UTC ]
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As things stand, Hachette is making ebook discounts impossible, and almost everybody else stands to lose, writes Hugh HoweyNews: New Amazon terms amount to 'assisted suicide' for book industry, experts claimHow much should an ebook cost? And how should that money be split? These two questions... Continue reading at The Guardian
[ The Guardian | 2014-07-08 00:00:00 UTC ]
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Childrens Laureate enthusiastic about children reading digitally but thinks publishers should proceed with cautionAuthor and Childrens Laureate Malorie Blackman is enthusiastic about the potential for children to read books digitally, but thinks the publishing industry should proceed with... Continue reading at The Guardian
[ The Guardian | 2014-07-04 00:00:00 UTC ]
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The publishing industry's packaging of women's literary fiction in stereotypically girly covers makes great books seem trashy.If you take a look at the cover of Alice Munro's latest Nobel Prize-winning short fiction collection, The View From Castle Rock, you probably wouldn't guess it includes... Continue reading at Fast Company
[ Fast Company | 2014-07-03 00:00:00 UTC ]
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Predictions that the e-reader is done seem to be everywhere. What do those forecasts really mean for the publishing industry? Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-01 00:00:00 UTC ]
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Books do furnish a room, but according to many in the publishing industry, the fear is that emails, online video texts and tweets will prevent them being read. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-20 00:00:00 UTC ]
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You’d be forgiven for thinking Amazon CEO Jeff Bezos wants to compete with other phone makers with his company’s new Fire smartphone. But forget the multiple cameras and pretty 3-D-like effects, the device is really about selling more stuff.The Fire comes with close ties to Amazon’s online... Continue reading at PC World
[ PC World | 2014-06-19 00:00:00 UTC ]
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The Amazon-Hachette dispute is a lot more nuanced than has been portrayed in much of the coverage. The retailing giant has its (sometimes anonymous) defenders in the publishing industry, and Hachette has its critics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-06 00:00:00 UTC ]
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You couldn’t find a more optimistic person than David Caron, owner and co-publisher of ECW Press, when it comes to the future of the publishing industry, and he is very proud of the company he’s been with for 10 years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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After finishing his first novel, The Expats, Chris Pavone decided he wanted to place his next thriller, The Accident (Crown, Mar.), in the publishing industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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Ukraine's new government is considering withdrawing support for the publishing industry and eliminating tax and other benefits for publishers to save cash. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-24 00:00:00 UTC ]
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A snapshot of STM publishing in India, which represents 84% of the publishing industry's profits in the country, from this February's GLOBALOCAL conference. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-27 00:00:00 UTC ]
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2 years ago it was "nice to have" a mobile strategy for large and medium-sized companies. But today the reality is that a mobile strategy is a must-have for all businesses of all sizes. And the publishing industry is no exception. Toda ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-02-11 00:00:00 UTC ]
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CEO Marissa Mayer wants her company to copy the publishing industry for its "elegant" designs, "distinctive voice," and of course, our CPMs.In an overtly flashy keynote address to the packed CES crowd yesterday, Yahoo CEO Marissa Mayer presented the company's vertical move into online magazines.... Continue reading at Fast Company
[ Fast Company | 2014-01-09 00:00:00 UTC ]
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The 126-year-old publishing company's new head of digital talks about what kind of content works, balancing legacy with progress, and how to find the "unicorns" to lead your brand where it needs to go.The publishing industry in the digital age is a lawless frontier of fluctuating business... Continue reading at Fast Company
[ Fast Company | 2013-12-04 00:00:00 UTC ]
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With one of Slovenia's two major publishing conglomerates up for auction, the industry fears the worst; readers, meanwhile, have rallied around a surprise bestseller. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-19 00:00:00 UTC ]
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The stage is set for the who's who of China's children's publishing industry and those interested in reaching the country's 230 million children under 16 years old. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-01 00:00:00 UTC ]
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From India to China, Brazil to Finland, find out what the publishing industry is talking about in our Friday Show Daily from the Frankfurt Book Fair 2013. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-11 00:00:00 UTC ]
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Watch our Frankfurt Book Fair video interviews with Peter Usborne (Usborne Books), Bob Campbell (Wiley), Jamie Byng (Canongate), Richard Nash (Small Demons), and other leading figures in the publishing industry. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-11 00:00:00 UTC ]
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