How Data and Editorial Teams Can Work Together

For publishers today, data has become the key to competitive advantage. But executing against data has traditionally been a challenge. Only in recent years has the publishing industry invested in the technology required to make sense of data's complexity and volume. It speaks to a culture shift, with publishers realizing the need to be more than just content players. We must be technologists in order to survive. We're seeing that pay off now, through data-first publishers like Vocativ and BuzzFeed.Data is ushering in a new wave of benefits for the publishing industry, including the ability to help publishers identify relevant content, create better content and develop a true user-first approach. For legacy news media, the ability to identify and break stories that drive traffic and scale is critical. Data teams can analyze web patterns and other online activity to determine and even predict stories in their infancy that might have been overlooked by a team of editors.Publishers have more data on their readers than ever before, whether it be through proprietary means or third parties. As a result, it's now possible to bracket readers by interests to make ultra-refined content recommendations, pushing media the way that Amazon might push products or Netflix promote videos. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-08-14 00:00:00 UTC ]

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[ Publishing Executive | 2014-12-02 00:00:00 UTC ]
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How Data and Editorial Teams Can Work Together

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[ Advertising Age | 2014-08-14 00:00:00 UTC ]
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