For publishers today, data has become the key to competitive advantage. But executing against data has traditionally been a challenge. Only in recent years has the publishing industry invested in the technology required to make sense of data's complexity and volume. It speaks to a culture shift, with publishers realizing the need to be more than just content players. We must be technologists in order to survive. We're seeing that pay off now, through data-first publishers like Vocativ and BuzzFeed.Data is ushering in a new wave of benefits for the publishing industry, including the ability to help publishers identify relevant content, create better content and develop a true user-first approach. For legacy news media, the ability to identify and break stories that drive traffic and scale is critical. Data teams can analyze web patterns and other online activity to determine and even predict stories in their infancy that might have been overlooked by a team of editors.Publishers have more data on their readers than ever before, whether it be through proprietary means or third parties. As a result, it's now possible to bracket readers by interests to make ultra-refined content recommendations, pushing media the way that Amazon might push products or Netflix promote videos. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-08-14 00:00:00 UTC ]
The 2019 Sheikh Zayed Book Award winner in Children's Literature counsels the publishing industry to stop 'riding the wave' of typical entertainment and promote issue-based reality in young people's books. The post Zayed Award Winner Hussain Al Mutawaa on Children and the Habit of Reading... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-26 00:00:00 UTC ]
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Authors are being told to write under pseudonyms to present themselves as debut writers and feed the publishing industry’s “obsession” with new, marketable voices, Joanne Harris has said. Continue reading at The Bookseller
[ The Bookseller | 2019-04-16 00:00:00 UTC ]
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Figures in the publishing industry have expressed frustration at the latest round of gender pay gap reports, which showed little progress had been made since 2017. Continue reading at The Bookseller
[ The Bookseller | 2019-04-10 00:00:00 UTC ]
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Shaila Muñoz joins PRHGE with more than a decade working in the publishing industry, most recently at HarperCollins Christian Publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-29 00:00:00 UTC ]
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Philip Jones looks ahead to assess how the publishing industry will weather Brexit. Continue reading at The Bookseller
[ The Bookseller | 2019-03-26 00:00:00 UTC ]
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Across every industry, data is changing the way we work — and the publishing industry is no exception. Audience data, such as user engagement and visit value, has invaded online publishing and is forcing publishers away from old tactics towards adopting new revenue-growing strategies. Sponsored... Continue reading at Digiday
[ Digiday | 2019-03-21 00:00:00 UTC ]
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As a recipient of the Arts Connects Us Grant I travelled to Ghana and Sierra Leone to meet with writers and publishing professionals working in the field of books for young readers to foster creative and collaborative exchanges between those contacts and publishing professionals and readers in... Continue reading at British Council global
[ British Council global | 2019-03-19 11:10:28 UTC ]
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You started writing early in your high school days, what were you writing about most back then?I think it is exaggerating to say I started writing at high school. I was already writing, but it was mainly journaling, which was not for public consumption. There was a poem (about a tree in the... Continue reading at British Council global
[ British Council global | 2019-03-15 11:15:36 UTC ]
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The professor and author discusses his research into the publishing industry’s recent attempts to improve diversity. Continue reading at The Bookseller
[ The Bookseller | 2019-03-14 00:00:00 UTC ]
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Sunny Singh reflects on how far the Jhalak Prize and the publishing industry have come since the award was founded, and how far there is to go. Continue reading at The Bookseller
[ The Bookseller | 2019-03-08 00:00:00 UTC ]
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The giants of the scientific publishing industry have made huge profits for decades. Now they are under threatScientific publishing has long been a licence to print money. Scientists need journals in which to publish their research, so they will supply the articles without monetary reward. Other... Continue reading at The Guardian
[ The Guardian | 2019-03-05 00:00:00 UTC ]
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Five years after a report into the trade that induced many measures to change the publishing industry, a new text will assess the current state of play. Continue reading at The Bookseller
[ The Bookseller | 2019-03-05 00:00:00 UTC ]
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The leading provider of publishing services celebrates 50 years of delivering excellence to the publishing industry. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-01 00:00:00 UTC ]
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For years, Facebook has been paying some users $20 per month to install a research app on their phones that can collect intimate information about their online behavior and communications, according to a report published Tuesday by TechCrunch. Since 2016, users ages 13 to 35 could exchange their... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-30 00:00:00 UTC ]
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A new digital platform and newsletter called The FLIP (Female Leadership in Publishing), launched by three Transworld colleagues to showcase "brilliant, inspiring, courageous and creative" women who work in the publishing industry, has been "inundated" with support, collecting hundreds of... Continue reading at The Bookseller
[ The Bookseller | 2019-01-15 00:00:00 UTC ]
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The publishing industry does not look like it is headed for a big finish to 2018. In the week ended Dec. 15, 2018, unit sales of print books fell 6.5% compared to the similar week in 2017 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-21 00:00:00 UTC ]
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It is “absolutely the responsibility” of the publishing industry to inspire and empower the next generation, Dialogue Books publisher Sharmaine Lovegrove has said, while urging the trade to ensure inclusivity in the workplace is "the norm, and not just a trend". Continue reading at The Bookseller
[ The Bookseller | 2018-12-04 00:00:00 UTC ]
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The publishing industry might have to think back to Harry Potter’s heyday for a book that has garnered as much attention as the former first lady’s has. Continue reading at The New York Times
[ The New York Times | 2018-11-14 00:00:00 UTC ]
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