For publishers today, data has become the key to competitive advantage. But executing against data has traditionally been a challenge. Only in recent years has the publishing industry invested in the technology required to make sense of data's complexity and volume. It speaks to a culture shift, with publishers realizing the need to be more than just content players. We must be technologists in order to survive. We're seeing that pay off now, through data-first publishers like Vocativ and BuzzFeed.Data is ushering in a new wave of benefits for the publishing industry, including the ability to help publishers identify relevant content, create better content and develop a true user-first approach. For legacy news media, the ability to identify and break stories that drive traffic and scale is critical. Data teams can analyze web patterns and other online activity to determine and even predict stories in their infancy that might have been overlooked by a team of editors.Publishers have more data on their readers than ever before, whether it be through proprietary means or third parties. As a result, it's now possible to bracket readers by interests to make ultra-refined content recommendations, pushing media the way that Amazon might push products or Netflix promote videos. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-08-14 00:00:00 UTC ]
Five years after a report into the trade that induced many measures to change the publishing industry, a new text will assess the current state of play. Continue reading at The Bookseller
[ The Bookseller | 2019-03-05 00:00:00 UTC ]
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The leading provider of publishing services celebrates 50 years of delivering excellence to the publishing industry. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-01 00:00:00 UTC ]
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For years, Facebook has been paying some users $20 per month to install a research app on their phones that can collect intimate information about their online behavior and communications, according to a report published Tuesday by TechCrunch. Since 2016, users ages 13 to 35 could exchange their... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-30 00:00:00 UTC ]
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A new digital platform and newsletter called The FLIP (Female Leadership in Publishing), launched by three Transworld colleagues to showcase "brilliant, inspiring, courageous and creative" women who work in the publishing industry, has been "inundated" with support, collecting hundreds of... Continue reading at The Bookseller
[ The Bookseller | 2019-01-15 00:00:00 UTC ]
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The publishing industry does not look like it is headed for a big finish to 2018. In the week ended Dec. 15, 2018, unit sales of print books fell 6.5% compared to the similar week in 2017 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-21 00:00:00 UTC ]
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It is “absolutely the responsibility” of the publishing industry to inspire and empower the next generation, Dialogue Books publisher Sharmaine Lovegrove has said, while urging the trade to ensure inclusivity in the workplace is "the norm, and not just a trend". Continue reading at The Bookseller
[ The Bookseller | 2018-12-04 00:00:00 UTC ]
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The publishing industry might have to think back to Harry Potter’s heyday for a book that has garnered as much attention as the former first lady’s has. Continue reading at The New York Times
[ The New York Times | 2018-11-14 00:00:00 UTC ]
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The global rash of phishing targeted towards the publishing industry is continuing after the Frankfurt Book Fair, with at least one targeted company calling on the New York attorney general to mount an investigation, The Bookseller has learned. Continue reading at The Bookseller
[ The Bookseller | 2018-11-01 00:00:00 UTC ]
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This 11-year old girl demands more diversity for children’s books, which are overwhelmingly about “white boys and their dogs.” The lessons of Fenty Beauty and Black Panther have not yet trickled down to the world of children’s books. Apparently, the publishing industry has not yet realized that... Continue reading at Fast Company
[ Fast Company | 2018-10-24 00:00:00 UTC ]
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The shortlists for this year’s FutureBook Awards are to be announced at the Frankfurt Book Fair, with Pan Macmillan managing director Anthony Forbes Watson to be interviewed by Philip Jones, editor of The Bookseller, at the same event. The interview and awards announcement takes place on... Continue reading at The Bookseller
[ The Bookseller | 2018-09-26 00:00:00 UTC ]
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We spoke to Melissa Cummings-Quarry, co-founder of the Black Girls Book Club, about the club's plans for the future and thoughts on diversity in the publishing industry. Continue reading at The Bookseller
[ The Bookseller | 2018-09-20 00:00:00 UTC ]
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A late-summer standoff has flared with the US publishing industry's largest–and longest-struggling–brick-and-mortar retail chain. Its former CEO is suing for defamation. The company, in response, alleges sexual harassment. The post Barnes & Noble’s Former CEO, Demos Parneros, Launches... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-29 00:00:00 UTC ]
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Created two years ago to showcase the output of northern indie presses to the international market, and to promote regional diversity, the Northern Fiction Alliance is making a name for itself as a growing force in the publishing industry. Continue reading at The Bookseller
[ The Bookseller | 2018-08-20 00:00:00 UTC ]
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With the Turkish economy collapsing, Nermin Mollagoglu of Istanbul's Kalem Agency discusses the impact on the publishing industry, noting a reduction in rights deals and delayed payments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-16 00:00:00 UTC ]
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The U.K. publishing industry had a record-breaking year in 2017, with income up 5% to £5.7 billion, according to figures released by the Publishers Association in its annual Yearbook. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-19 00:00:00 UTC ]
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DK's UK and group sales director Ed Christie has decided to leave the publishing industry and move into the teaching profession, with Bloomsbury's Jacqueline Sells appointed his successor. Continue reading at The Bookseller
[ The Bookseller | 2018-07-10 00:00:00 UTC ]
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The two-year-old group looks to build ties within the publishing industry and to promote authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
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In its four years, the partners brought together by the Transbook project based in children's literature, tried to learn 'what is the digital model in the publishing industry?' The post Europe’s Transbook Project Closes: Four Years in Digital Publishing for Children appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-25 00:00:00 UTC ]
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