How brands are driving better outcomes with attention-focused strategies

Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content is everywhere — but consumer attention is fragmented and […] Continue reading at 'Digiday'

[ Digiday | 2022-12-08 16:10:20 UTC ]
News tagged with: #social feeds #digital revolution #digital media

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Melissa Cummings-Quarry and Natalie A Carter: Turning the focus on the next generation

Though Black Girls Book Club (BGBC) founders Melissa Cummings-Quarry and Natalie A Carter inked the deal for their upcoming first book last year, it was not quite a recent development. Continue reading at The Bookseller

[ The Bookseller | 2021-05-28 23:44:22 UTC ]
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The best audiobooks for your summer drive, sorted by length — and who’s in the car

Our summer playlist will carry you across the country or just get you through beach traffic. Continue reading at The Washington Post

[ The Washington Post | 2021-05-27 13:00:00 UTC ]
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HarperCollins Focus Launches Lifestyle, Gift Book Imprint

Harper Celebrate will publish books geared toward seekers of inspiration, motivation, and peace of mind. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-13 04:00:00 UTC ]
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Forget the bestseller list: These lesser-known works deserve your attention

“Yesterday’s Tomorrows,” by Mike Ashley and “Sphinxes and Obelisks,” by Mark Valentine bring together works of forgotten “genre” fiction. Continue reading at The Washington Post

[ The Washington Post | 2021-05-12 16:58:38 UTC ]
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Scotland Country Focus: Q&A with Sally Pattle

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[ The Bookseller | 2021-04-25 04:12:44 UTC ]
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Streaming TV, Films Drive Surge In Graphic Novel Sales

Many of the biggest hits on such streaming services as Netflix and Disney+ have been adapted from comics and graphic novels. Publishers have learned to scramble to be sure the books these shows are based on are available when demand spikes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-21 04:00:00 UTC ]
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Kodansha, Your Favorite Company You’ve Never Heard Of, Now Has Its First Brand Identity

In Kodansha's century-plus of business, the publisher has introduced audiences to iconic titles like Attack on Titan, Akira, and Pretty Guardian Sailor Moon, not to mention kickstarting the careers of legendary storytellers like Haruki Murakami. But despite all its contributions to global pop... Continue reading at AdWeek

[ AdWeek | 2021-04-16 23:45:54 UTC ]
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Marr leaves Cornerstone owing to 'shifting focus' at division

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[ The Bookseller | 2021-04-14 07:17:08 UTC ]
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Backlist Drives Print Book Unit Gains Higher Through February

Driven by strong backlist sales, unit sales of print books rose 26% last week over the week ended February 29, 2020, at outlets that report to NPD BookScan. It was the largest week-over-week gain compared to 2020 so far this year, helping unit sales finish the first two months of 2021 with a... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-04 05:00:00 UTC ]
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Patricia Engel’s ‘Infinite Country’ focuses on the psychological pain of a family split apart

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[ The Washington Post | 2021-03-03 13:00:00 UTC ]
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TV, OOH and radio set to drive return to media inflation

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[ Media Week | 2021-02-17 09:42:23 UTC ]
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Context and environment are driving success for video pre-roll ads

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[ Digiday | 2021-02-17 02:00:00 UTC ]
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Quarto refinances to 'focus on growth'

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[ The Bookseller | 2021-02-16 21:21:58 UTC ]
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Hearst turns to first-party data to look for new brand licensing categories

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[ Digiday | 2021-02-10 05:01:00 UTC ]
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Scribe to publish analysis of Sweden's Covid-19 strategy

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[ The Bookseller | 2021-02-08 20:21:32 UTC ]
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The best books to beat this year’s special brand of Valentine’s Day blues

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[ The Washington Post | 2021-02-05 13:00:00 UTC ]
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‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores

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[ Digiday | 2021-02-03 05:01:00 UTC ]
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‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores

CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-03 05:01:00 UTC ]
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Authors' brands: a case of doublethink?

JK Rowling is. John le Carré isn’t. Albert Camus and F. Scott Fitzgerald are. George Orwell might or might not be.  I’m talking about registered trade marks. Authors make copyright works, and their agents’ job is to maximise revenues from those intangibles. End of story, right? Kind of. A... Continue reading at The Bookseller

[ The Bookseller | 2021-01-26 12:24:33 UTC ]
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