How brands are driving better outcomes with attention-focused strategies

Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content is everywhere — but consumer attention is fragmented and […] Continue reading at 'Digiday'

[ Digiday | 2022-12-08 16:10:20 UTC ]
News tagged with: #social feeds #digital revolution #digital media

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Want to watch Olivia Colman perform a brand new lecture by Elena Ferrante?

Yes! I do. You probably do, too. Well, starting today, as part of the International Literature Festival Utrecht, you can indeed stream video of the utterly delightful Olivia Colman reading a brand new lecture by Elena Ferrante (as translated by Ann Goldstein; the lecture will also be available... Continue reading at Literrary Hub

[ Literrary Hub | 2021-09-24 13:20:11 UTC ]
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Books with inspirational themes continue to drive children's book market

Confidence-building titles are continuing to boom across the children’s market as TikTok drives YA, The Bookseller’s Children’s Conference has heard. Continue reading at The Bookseller

[ The Bookseller | 2021-09-22 10:13:53 UTC ]
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Xi is leading China’s aggressive new strategy, but he didn’t invent it

White House official Rush Doshi explains the goal: to supplant U.S. global dominance. Continue reading at The Washington Post

[ The Washington Post | 2021-09-17 12:00:00 UTC ]
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Liturgical Restructures, Focuses on Digital Marketing

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[ Publishers Weekly | 2021-09-17 04:00:00 UTC ]
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HarperCollins Ireland publisher Nagle looks to build brand as list launches

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[ The Bookseller | 2021-09-10 00:00:19 UTC ]
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New Scottish library strategy aims to put them at heart of pandemic recovery

A new public library strategy for Scotland has been published, developed with the help of countries all over the world, including Denmark, Australia and the US, and seeking to make libraries key to helping people and their communities recover from the effects of the coronavirus pandemic. Continue reading at The Bookseller

[ The Bookseller | 2021-08-24 05:25:24 UTC ]
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Milkweed Editions Announces Disability-Focused Literary Series

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[ Publishers Weekly | 2021-08-23 04:00:00 UTC ]
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Yorkshire comic festival launches donation drive for libraries and schools

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[ The Bookseller | 2021-08-21 00:12:55 UTC ]
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A true-crime columnist turns his attention to Victorian-era serial killer Thomas Neill Cream

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[ The Washington Post | 2021-08-11 16:06:45 UTC ]
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Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing

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[ Digiday | 2021-08-03 04:01:00 UTC ]
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Why two brothers are betting on creating new brands and e-commerce to grow their media company

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[ Digiday | 2021-08-02 04:01:00 UTC ]
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New and Forthcoming AAPI-Focused Titles

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[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
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Artron Focuses on Art Books and Digital Printing

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[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
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Facebook’s strategy: Avert disaster, apologize and keep growing

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[ The Washington Post | 2021-07-09 05:04:42 UTC ]
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Audacity branded 'possible spyware' after controversial privacy policy update

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[ Betanews | 2021-07-05 09:03:53 UTC ]
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Brand-new doctors, enlisted to battle the pandemic

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[ The Bookseller | 2021-06-18 17:22:26 UTC ]
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