How brands are driving better outcomes with attention-focused strategies

Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content is everywhere — but consumer attention is fragmented and […] Continue reading at 'Digiday'

[ Digiday | 2022-12-08 16:10:20 UTC ]
News tagged with: #social feeds #digital revolution #digital media

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It's time for Alberta's United Conservative Party to focus on uniting following leadership review

One of the first steps of healing the divisions within the United Conservative Party is to welcome MLAs Todd Loewen and Drew Barnes back into the fold, says Michael Solberg. Continue reading at CBC

[ CBC | 2022-05-25 10:00:00 UTC ]
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Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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Congress Holds Second Hearing, Focuses on Censorship in Classrooms

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Leading NFT blockchain Flow announces $725 million Ecosystem Fund to drive Web3 innovation

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[ Fast Company | 2022-05-10 09:00:23 UTC ]
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Are CMOs Confident in Their Data Strategy? It’s Complicated

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London Book Fair: IPA Focuses on Sustainability

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Driving Publishing into the Future: Spotlight on FADEL

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Lively depiction of abolition dissects its competing philosophies and strategies

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