Amazon's brutal efficiency, obsession with automation and ruthless pricing tactics have helped it disrupt or conquer market after market, starting with books in 1997. Now it's bringing those tactics to bear on the company's latest target: the ad business.To shoulder its way into an industry overwhelmingly dominated by Facebook and Google, Amazon is making bold new moves into self-serve programmatic advertising. It plans to spend the next year aggressively expanding the infrastructure that it hopes will get more brands buying ad space on its websites and through its ad platform, according to people familiar with the matter. (They and other unnamed sources quoted in this article spoke on condition of anonymity to discuss details that Amazon has not publicly disclosed.) To do so, it will work with ad-tech companies, agencies and media companies to create platforms that make buying Amazon ads as easy as filling up an online shopping cart."The biggest game changer is the ability to programmatically buy ads on Amazon," says Eric Heller, CEO of Marketplace Ignition, an agency owned by WPP that focuses on building Amazon sales for its clients. "That's where the fastest change is happening [in Amazon's ad business]. This is going to move tons of dollars there." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-04-30 00:00:00 UTC ]
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Amazon has kicked off a new Fire tablet sale ahead of its Prime Big Deal Days event later this month. The discounts include the Fire HD 8 down to $60, the Fire HD 8 Plus for $70, the Fire Max 11 for $150, the previous-generation Fire HD 10 for $75 and the Fire 7 for $40,... Continue reading at Engadget
[ Engadget | 2023-10-02 07:45:36 UTC ]
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"What took so long?" That was the prevailing sentiment among many industry members upon hearing the news that the FTC had filed an antitrust lawsuit against the nation's largest e-tailer and dominant bookseller. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-27 04:00:00 UTC ]
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No, the sale hasn't started yet. Amazon's second Prime-related event for 2023 is officially called Prime Big Deal Days and will happen October 10 and 11. This is the second year for a fall-based, site-wide Amazon sale and we're already seeing discounts pop up. You'll need a Prime membership to... Continue reading at Engadget
[ Engadget | 2023-09-22 16:30:31 UTC ]
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Amazon has rolled out a new Kindle Scribe sale for Prime members. Each configuration of the 10.2-inch ereader is up to 22 percent off, which brings the base version with 16GB of storage and Amazon's "Basic Pen" stylus down to $265. That's $75 off the device's usual price and only $10 more than... Continue reading at Engadget
[ Engadget | 2023-09-19 15:15:36 UTC ]
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Amazon’s master plan has been laid bare. By the year 2300, every single day on the calendar will be Amazon Prime Day. Every month will be Amazon Prime Month, it will always be the year of the Amazon, and our homes will be entirely built of smiling cardboard boxes. Amazon hasn’t officially... Continue reading at PC World
[ PC World | 2023-09-18 13:46:37 UTC ]
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The FT Business Book of the Year issues a 15-title longlist, with a six-title shortlist ahead and a winner to be named in December. The post London’s FT Business Book of the Year: A 15-Title Longlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-08-16 16:57:51 UTC ]
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Dave Limp, Amazon’s Senior Vice President of Devices and Services, has announced his pending retirement from the company. Limp has been with the company for nearly 14 years and, as his title suggests, oversaw Amazon’s transition into dedicated hardware devices like Kindle e-readers,... Continue reading at Engadget
[ Engadget | 2023-08-15 18:23:15 UTC ]
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The Financial Times is joined this year by Schroders, with added support from Nikkei, in the £30,000 Business Book of the Year award. The post In London, Schroders Backs the Business Book of the Year Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-08-07 20:19:16 UTC ]
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Four round two of this week's Prime Day sales, most Kindle deals are still going strong. If you're ready to upgrade an old ereader or are just getting into ebooks for the first time, this a great day to buy yourself a new device. Many of these deals beat the lowest prices we’ve seen all year and... Continue reading at Engadget
[ Engadget | 2023-07-12 15:42:35 UTC ]
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The second half of Amazon Prime Day is here and you can still pick up a bunch of tech on sale. This year has brought a number of solid, Prime-exclusive deals on some of our favorite tech, including Apple AirPods, Google Pixel phones, and of course, Amazon’s own devices like Echos, Kindles, Fire... Continue reading at Engadget
[ Engadget | 2023-07-12 14:12:31 UTC ]
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iPads may be the most sought-after tablets, but there are plenty of others on the market that are worth considering, and a few are on sale for Amazon Prime Day. If you've been eyeing a new iPad, you're in luck, as many of Apple's tablets have been discounted for the shopping event. If you prefer... Continue reading at Engadget
[ Engadget | 2023-07-12 11:58:13 UTC ]
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Amazon Prime Day is back this year with a bunch of new deals to consider. There are thousands of deals to sift through during Amazon's two-day shopping event, and in the tech space in particular, it can be difficult to know what's actually a good value and which devices are worth spending your... Continue reading at Engadget
[ Engadget | 2023-07-11 22:30:13 UTC ]
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We've rounded up 20 of the best deals on paperback and hardcover books available during Amazon Prime Days! Continue reading at Book Riot
[ Book Riot | 2023-07-11 19:13:58 UTC ]
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A number of tablets we recommend are on sale for Prime Day, including various iPads and Amazon Fire devices. Remember that you’ll need to be a Prime subscriber to take advantage of some of the offers, but thankfully, not every discount is Prime-exclusive this year. If you’ve been looking to buy... Continue reading at Engadget
[ Engadget | 2023-07-11 14:39:08 UTC ]
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Amazon Prime Day is upon us and a number of our favorite gadgets are on sale. Since its inception, Prime Day has been one of the best times of the year to pick up headphones, tablets, smartwatches and other tech gear at record-low prices — if you're a Prime member, of course. Prime Day deals on... Continue reading at Engadget
[ Engadget | 2023-07-11 14:25:07 UTC ]
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It’s back and here to ruin our savings and increase the gadgets in our homes. Yes, Amazon Prime Day isn’t entirely about headphones, tablets and wearables, but for Engadget staff… well, it feels like it is. Prime Day deals on tech are typically only matched by Black Friday and Cyber Monday... Continue reading at Engadget
[ Engadget | 2023-07-11 11:15:13 UTC ]
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Amazon has announced that Prime Day 2023 will begin on July 11th, but you don't have to wait until then to get a good deal. The company has started to roll out a few early Prime Day deals before the two-day shopping event officially commences, including, as expected, several discounts on its own... Continue reading at Engadget
[ Engadget | 2023-06-30 15:20:45 UTC ]
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Amazon has announced that Prime Day 2023 will begin on July 11th, but you don't have to wait until then to get a good deal. The company has started to roll out a few early Prime Day deals before the two-day shopping event officially commences, including, as expected, several discounts on its own... Continue reading at Engadget
[ Engadget | 2023-06-23 16:30:09 UTC ]
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Black Friday. President’s Day. Labor Day. All of these arbitrary holiday designations for retail sales weren’t enough for Amazon, so they had to invent an entirely new holiday: Prime Day. And, in fact it’s more than just a single day. The two-day event takes place on July 11th and 12th.... Continue reading at PC World
[ PC World | 2023-06-21 15:48:34 UTC ]
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Amazon has announced the dates for its next annual shopping event. Prime Day 2023 will be on July 11th and 12th this year, beginning at 12AM PT/ 3AM ET on Tuesday, July 11th, and concluding at the end of Wednesday, July 12th.Prime Day isn’t necessarily a perk of Amazon’s subscription service,... Continue reading at Engadget
[ Engadget | 2023-06-21 11:15:57 UTC ]
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