How a digital brand proved that print media isn’t Roadkill

Video is the future and print is as good as dead, right? For most publishers video is a test track for new content. A place to take fresh content ideas for a spin and see how they handle. TEN took that process to its logical conclusion with Roadkill, a popular youtube series that has now spawned a thriving events business and even its own print magazine. Click to learn how it happened. The post How a digital brand proved that print media isn’t Roadkill appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-10 00:00:00 UTC ]
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U.K. Print Media Grows Amid Brexit News Cycle

U.K. media companies from the Financial Times to The Guardian have reported growth in the last year, amid the boom of the Brexit-related news Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-09-04 16:35:32 UTC ]
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Editor & Publisher Magazine Sold to Digital Media Consultant

A decade after rescuing it from an imminent shutdown, Duncan McIntosh has sold newspaper industry trade magazine Editor & Publisher to consultant Mike Blinder for an undisclosed sum. In an announcement late last week, E&P indicated that its upcoming October issue will be the first... Continue reading at Folio Magazine

[ Folio Magazine | 2019-09-03 20:10:05 UTC ]
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How Life Has (and Hasn’t) Changed at Unionized Digital Media Companies

The rise of unionization in digital media is normally framed in one of two extreme ways: as an innovation-killing millstone Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-29 15:09:31 UTC ]
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‘It definitely adds more complexity’: How life has (and hasn’t) changed at unionized digital media companies

The collective bargaining agreements ratified at publications including The Dodo and Vox Media have required more information about how their companies are organized. The post ‘It definitely adds more complexity’: How life has (and hasn’t) changed at unionized digital media companies appeared... Continue reading at Digiday

[ Digiday | 2019-08-29 04:01:18 UTC ]
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Eastside startup to rollout digital media service with Woodinville Weekly

Eastside Media Corp. was founded by Eric LaFontaine, former Puget Sound Business Journal Publisher Mike Flynn and former USA Today Sports Vice President Patrick Scanlon. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-08-16 05:46:26 UTC ]
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1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue

The magazine company has run over 200 global campaign over the last year from its centralized team of 26 people, based in London. The post 1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-08-14 04:01:54 UTC ]
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A 40-year account of the evolution of Hispanic print media

After decades of gathering Spanish-language magazines and newspapers in his office—thousands of them—Kirk Whisler started looking around for a more formal place to archive this collection.  Whisler is president of Fallbrook, Calif.-based Latino 247 Media Group, a founding member of the National... Continue reading at Advertising Age

[ Advertising Age | 2019-08-13 13:31:00 UTC ]
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NAPCO Media Acquired by Printing Industry Trade Association

The Specialty Graphic Imaging Association (SGIA), a printing industry trade group, announced this week that it has acquired NAPCO Media—the Philadelphia-based B2B publisher of Book Business, Printing Impressions and Publishing Executive, among a handful of other titles—for an undisclosed... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-08 18:53:40 UTC ]
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Pearson breaks from print with 'digital first' policy for US titles

Pearson will start releasing its updated US titles in digital form first as it breaks with traditional educational publishing and begins phasing out print textbooks. Continue reading at The Bookseller

[ The Bookseller | 2019-07-15 14:01:34 UTC ]
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Bustle Digital Group Buys Nylon Magazine, Plans to Relaunch Print

Nylon, the alternative fashion and lifestyle magazine founded in 1999, was scooped up by Bustle Digital Group for an undisclosed sum on Thursday.  Effective immediately, Nylon’s editorial and design teams will join BDG, including editor-in-chief Gabrielle Korn, who will remain on in her... Continue reading at Folio Magazine

[ Folio Magazine | 2019-06-27 16:31:12 UTC ]
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Digital Publishing: To Stop Misinformation From Spreading, Journalists Shouldn’t Fall Down the Social Media Rabbit Hole

By this point, the phrase “fake news” has become as ubiquitous in newsrooms as “election night pizza.” It’s a term Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-19 07:00:42 UTC ]
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BuzzFeed News Is Part of a Union Wave at Digital Media Outlets

The site’s journalists took part in an IRL protest after a series of tweets criticized the company’s refusal to recognize their affiliation with the News Guild. Continue reading at The New York Times

[ The New York Times | 2019-06-18 22:31:39 UTC ]
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Reinventing the way traditional media organizations master digital content

In order to succeed, traditional media companies must repurpose content and make it work even harder across digital channels. Here’s an inside look at using tools to reinvent the way traditional media companies master digital publishing. The post Reinventing the way traditional media... Continue reading at Digiday

[ Digiday | 2019-06-13 04:03:22 UTC ]
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Magazine Media: Talking About a Better User Experience Isn’t Enough

Publishers are still challenged by digital media's limitations, but a few have found solutions. The post Magazine Media: Talking About a Better User Experience Isn’t Enough appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-28 14:20:54 UTC ]
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‘Digital has its limitations’: DTC brands are testing direct mail

Facebook, Instagram and Google are still the most powerful customer acquisition channels for online brands, but maturing means building a more diversified marketing mix. The post ‘Digital has its limitations’: DTC brands are testing direct mail appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-24 04:01:40 UTC ]
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Are Performance-Based Marketplaces the Solution to Digital Media’s Demise?

BuzzFeed. HuffPost. Vice. Those are just a few of the digital media darlings that have been forced to make significant cuts to their staffs since the start of the year. Many of these organizations were destined to hit a wall on their hyper-growth model as the profits simply couldn’t cover the... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-02 00:00:00 UTC ]
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Procter & Gamble makes the biggest ask yet of digital media — civility

Marc Pritchard has asked a lot from digital media the past two years, but his latest ask may be the hardest to get — civility. In a speech to the Association of National Advertisers Media Conference in Orlando on Thursday, Procter & Gamble Co.’s chief brand officer called for a “New Media... Continue reading at Advertising Age

[ Advertising Age | 2019-04-11 00:00:00 UTC ]
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‘A builder and fixer’: New Gizmodo boss Jim Spanfeller is an old school digital media vet

The veteran media executive helped validate digital media in the eyes of marketers and publishers. His new job will ask him to do something very different. The post ‘A builder and fixer’: New Gizmodo boss Jim Spanfeller is an old school digital media vet appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-04-10 00:00:00 UTC ]
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