With Snapchat Discover launching earlier this week, publishers now have a new way to tease their content on social media and find backing from brands. The new offering allows marketers to directly sponsor stories on the platform, getting their names in front of a younger audience. We spoke to five publishers to get more details about what Snapchat users can expect from their channels: Daily Mail Daily Mail North American CEO Jon Steinberg said that the publisher plans on using Snapchat to post two updates a day soon, one at 3 p.m. ET and another at a to-be-determined time. A dedicated team of four people will select content from its 800 daily stories. Expect pictures from its snaps: It uses 8,000 pictures daily. But, it's open to trying new things. So far, T Mobile, Oxygen Street Art Throwdown, Stride and Macy's have signed on as launch advertisers. "We view it as a completely different channel," Steinberg explained. "The whole site is one never-ending experiment from how to change the headlines and to how to change the photographs. We'll get the statistics from Snapchat and see the forms and styles that people like." Vice Vice plans to pull stories from all 10 of its verticals and update once a day, highlighting written text as much as its video content. Snapchat Discover Vice content will be a "best of" selection from its publications, not new stories just for the platform. Vice has been pushing mobile content, so observers say the move to join Snapchat Discover... Continue reading at 'AdWeek'
[ AdWeek | 2015-01-31 00:00:00 UTC ]
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Zite, the app that gathers content according to a users interests and behaviors to form a personalized web magazine, has run into legal issues abound from major publishers such as Washington Post, Associated Press, Getty Images, Time and Dow Jones. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-01 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 01/04/2011 - 08:10 Transworld is to publish a limited edition scratch and sniff version of Dirty Tricks by Jo Carnegie. Managing director Larry Finlay said: "This is a new move for us and it's certainly been a challenge for our production... Continue reading at The Bookseller
[ The Bookseller | 2011-04-01 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Fri, 01/04/2011 - 14:45 An upbeat Bologna Book Fair this week saw a strong US presence and a notable upturn from the past two cautious years, with publishers willing to buy, albeit selectively. read more Continue reading at The Bookseller
[ The Bookseller | 2011-04-01 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 30/03/2011 - 14:55 Fourth Estate will publish the latest novel by The Joy Luck Club author Amy Tan after HarperCollins bought The Valley of Amazement. Publication date for the novel is expected to be autumn 2012. Daniel Halpern, president and... Continue reading at The Bookseller
[ The Bookseller | 2011-03-30 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Mon, 28/03/2011 - 09:30 Tim Waterstone is reportedly assembling a management team for Waterstone's with a view of returning the chain to its stock-holding roots, as speculation mounts about a bid. The weekend press extensively reported on the... Continue reading at The Bookseller
[ The Bookseller | 2011-03-28 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Mon, 28/03/2011 - 15:31 Profit before tax at Jonathan Goodman Publishing, the parent company of Carlton Books Ltd and Andre Deutsch Ltd, has increased by 72% to £1.6m. The figures, for the year to end December 2010, also show turnover is up 6% to... Continue reading at The Bookseller
[ The Bookseller | 2011-03-28 00:00:00 UTC ]
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Amanda Hocking, the 26-year-old author who shot to fame by selling more than a million copies of her self-published books, has signed a deal with St. Martin's Press. Continue reading at The New York Times
[ The New York Times | 2011-03-24 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 24/03/2011 - 15:31 Independent publisher Stacey International and its imprint Capuchin Classics have launched a new company, Stacey Publishing, with fresh financial backing. It will be headed by m.d. Patrick Kelly, previously part-time... Continue reading at The Bookseller
[ The Bookseller | 2011-03-24 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 24/03/2011 - 15:52 Setting books within the wider cultural scene and building collaborations are set to be key themes at this year's Book Industry Conference, as organisers revealed the event programme. BIC 2011, which takes place between... Continue reading at The Bookseller
[ The Bookseller | 2011-03-24 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Wed, 23/03/2011 - 11:58 A third of UK trade publishers think that over 10% of their total book revenue will come from ebooks by 2012, according to new research released by Publishing Technology at BMLs annual Books & Consumers Conference. The... Continue reading at The Bookseller
[ The Bookseller | 2011-03-23 00:00:00 UTC ]
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As convenient as they are, I've long worried about the many ways in which ebook purveyors restrict readers' rights. You can't resell the books you purchase for the Amazon Kindle, and you can't read them on most other e-readers. We also don't really own ebooks in the same way we own... Continue reading at Slate
[ Slate | 2011-03-23 00:00:00 UTC ]
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A b-to-b publisher shares lessons from its first app launch including mobilizing Web sites and implementing QR codes. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-23 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Tue, 22/03/2011 - 16:40 Two of US publishing's leading commentators are moving into the conference business with Publishers Launch Conferences, which will "convene up to eight events in four cities over the next year", including New York, San... Continue reading at The Bookseller
[ The Bookseller | 2011-03-22 00:00:00 UTC ]
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Amanda Hocking, the darling of the self-publishing world who has sold more than 900,000 copies of nine books in the last year, has been shopping a four-book series to major publishers. Continue reading at The New York Times
[ The New York Times | 2011-03-21 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Fri, 18/03/2011 - 11:32 French culture minister Frédéric Mitterrand has said that he would not intervene in the dispute between publishers and authors over electronic rights for the moment. Mitterrand also hit out a the recent European Commission... Continue reading at The Bookseller
[ The Bookseller | 2011-03-18 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Fri, 18/03/2011 - 14:16 Sales of the 25 titles given away as freebies on World Book Night continue to confound the critics, as the public snap up the selections at three times the rate in March this year as they did last year, on average. In total,... Continue reading at The Bookseller
[ The Bookseller | 2011-03-18 00:00:00 UTC ]
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The New York Times today introduced its new digital subscription plan for charging the heaviest users of its site. The plan takes effect with readers in Canada today, and in the U.S. and the rest of the world on March 28. The plan offers three digital subscription plans across a variety of devices. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-18 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 17/03/2011 - 09:23 The Society of Chief Librarians and the Museums, Libraries and Archives Council have signed a joint position on ebook lending in libraries, saying the Publisher Association's baseline position has "limited practical use"... Continue reading at The Bookseller
[ The Bookseller | 2011-03-17 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Wed, 16/03/2011 - 13:30 French authors are increasingly satisfied with their publishers, according to the third annual survey conducted by the Civil Society for Multimedia Authors (Scam). The latest results show that 71% of respondents are... Continue reading at The Bookseller
[ The Bookseller | 2011-03-16 00:00:00 UTC ]
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Simplifying (and clarifying) the purchasing processregardless of newsstand--and finding new ways to effectively market among the crush of new apps being launched is critical for publishers to succeed, according to speakers at MPAs Digital E-Reading conference today. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-16 00:00:00 UTC ]
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