How 5 Major Publishers Plan to Use Snapchat's New Channels

With Snapchat Discover launching earlier this week, publishers now have a new way to tease their content on social media and find backing from brands. The new offering allows marketers to directly sponsor stories on the platform, getting their names in front of a younger audience. We spoke to five publishers to get more details about what Snapchat users can expect from their channels:  Daily Mail Daily Mail North American CEO Jon Steinberg said that the publisher plans on using Snapchat to post two updates a day soon, one at 3 p.m. ET and another at a to-be-determined time. A dedicated team of four people will select content from its 800 daily stories. Expect pictures from its snaps: It uses 8,000 pictures daily. But, it's open to trying new things. So far, T Mobile, Oxygen Street Art Throwdown, Stride and Macy's have signed on as launch advertisers. "We view it as a completely different channel," Steinberg explained. "The whole site is one never-ending experiment from how to change the headlines and to how to change the photographs. We'll get the statistics from Snapchat and see the forms and styles that people like." Vice Vice plans to pull stories from all 10 of its verticals and update once a day, highlighting written text as much as its video content. Snapchat Discover Vice content will be a "best of" selection from its publications, not new stories just for the platform. Vice has been pushing mobile content, so observers say the move to join Snapchat Discover... Continue reading at 'AdWeek'

[ AdWeek | 2015-01-31 00:00:00 UTC ]
News tagged with: #younger users #short period #feature articles #cable network #average age #editorial tone

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Most – But Not All – Big Magazine Publishers Sign On For Amazon's Tablet

Conde Nast, Hearst and Meredith are in for Wednesday's launch. Time Inc. isn't, and may not get there for a while. Continue reading at AllThingsD

[ AllThingsD | 2011-09-27 00:00:00 UTC ]
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Publishers gear up for Super Thursday

Written By: Charlotte Williams and Philip Stone Publication Date: Mon, 26/09/2011 - 09:00 Publishers are looking to make their mark with blockbuster titles from day one of release, as the most important day of autumn hardback releases, Super Thursday, looms this week. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-26 00:00:00 UTC ]
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HC to publish Christie's Grand Tour

Written By: Graeme Neill Publication Date: Thu, 22/09/2011 - 08:50 HarperCollins is publishing a collection of letters and photographs by Agatha Christie from a year-long trip she took around the world in a new book lined up for next year. The publisher signed a worldwide deal with Christie's... Continue reading at The Bookseller

[ The Bookseller | 2011-09-22 00:00:00 UTC ]
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Dennis Publishing Ramps Up App Production

The Week publisher Dennis Publishing has teamed up with app developer Toura to begin plugging content from its magazines into a wider array of apps. The first, called How To Add Value To Your Car, is a 99-cent spin-off of the publisher's Auto Express brand. Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-22 00:00:00 UTC ]
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Simon & Schuster to publish Country Life titles

Written By: Graeme Neill Publication Date: Thu, 22/09/2011 - 08:48 Simon & Schuster has signed a deal with Country Life magazine to publish a new series of tie-in books, beginning this autumn with Curious Observations: A Country Miscellany. The book will comprise writings, articles and... Continue reading at The Bookseller

[ The Bookseller | 2011-09-22 00:00:00 UTC ]
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Get author consent in writing, publisher agents told

Written By: Benedicte Page Publication Date: Thu, 22/09/2011 - 15:46 Agents who wish to publish their clients’ work must offer them a detailed explanation of what they will personally gain from the arrangement and obtain their full and written agreement, the president of the Association of... Continue reading at The Bookseller

[ The Bookseller | 2011-09-22 00:00:00 UTC ]
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Assange autobiography to be published tomorrow

Written By: Katie Allen Publication Date: Wed, 21/09/2011 - 12:09 Canongate is to publish the "unauthorised" memoirs of Wikileaks founder Julian Assange tomorrow (22nd September), despite his attempts to cancel the contract he signed with the publisher for his autobiography. Julian Assange:... Continue reading at The Bookseller

[ The Bookseller | 2011-09-21 00:00:00 UTC ]
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Leap in trade publishers' ebook production

Written By: Philip Jones Publication Date: Wed, 21/09/2011 - 09:06 One in five publishers is now generating more than 10% of their revenues from ebooks, with Amazon slowly decreasing in importance even as the giant e-tailer's revenues from ebooks continue to grow. The numbers are revealed in... Continue reading at The Bookseller

[ The Bookseller | 2011-09-21 00:00:00 UTC ]
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Penguin to publish Neil Young memoir

Written By: Charlotte Williams Publication Date: Tue, 20/09/2011 - 14:40 Neil Young has become the latest rock legend to sell his autobiography, with Viking buying UK rights to the former Buffalo Springfield guitarist's life story. Publishing director Tony Lacey acquired the title, currently... Continue reading at The Bookseller

[ The Bookseller | 2011-09-20 00:00:00 UTC ]
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River Publishing appoints new commercial director

Jacquie Duckworth, former associate publisher of Conde Nast's Easy Living, has joined River Publishing as commercial director. Continue reading at Media Week

[ Media Week | 2011-09-19 00:00:00 UTC ]
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In E-Books, Publishing Houses Have a Rival in News Sites

Swiftly and at little cost, newspapers, magazines and sites like The Huffington Post are publishing their own version of ebooks. Continue reading at The New York Times

[ The New York Times | 2011-09-19 00:00:00 UTC ]
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Condé Nast Publisher Moves: Kremins to Condé Nast Traveler, Myers to Brides, Bloom to Lucky

This story appears first on FOLIO: sister publication, minonline. Today (Sept. 16), Condé Nast CEO Chuck Townsend and president Bob Sauerberg announced the shuffling of these executives: Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-17 00:00:00 UTC ]
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AA Publishing expands into narrative travel

Written By: Charlotte Williams Publication Date: Fri, 16/09/2011 - 16:15 Travel guide and maps specialist AA Publishing is moving into narrative travel writing for the first time, with publisher Helen Brocklehurst acquiring several titles in the area. The publisher also plans to publish in new... Continue reading at The Bookseller

[ The Bookseller | 2011-09-16 00:00:00 UTC ]
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Canadian Publishing 2011: Distribution After the Fall of Fenn

February’s news that the distributor H.B. Fenn and Company had filed for bankruptcy sent shock waves throughout the industry, and while the fallout has dissipated some, the industry is still examining what lessons can be drawn from Fenn’s demise. Although Fenn had few Canadian clients, its... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-09-16 00:00:00 UTC ]
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Publishers rally to support Blackwell's

Written By: Lisa Campbell Publication Date: Fri, 16/09/2011 - 08:30 Publishers have heeded warnings that academic booksellers had "months to survive" by offering greater support during this year's academic season, the m.d. of Blackwell's has reported. David Prescott said publishers have been... Continue reading at The Bookseller

[ The Bookseller | 2011-09-16 00:00:00 UTC ]
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Canadian Publishing 2011: The British Columbia Alternative

It is, in many ways, a world away from Canada’s book publishing center in Toronto. But even three time zones, several mountain ranges, and vast forests away, the West Coast is home to Canada’s second-largest concentration of English-language publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-09-16 00:00:00 UTC ]
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Canadian Publishing 2011: Challenges and Changes

This year Canadian publishers face a triple challenge—tough economic conditions, the first big surge of ebook sales, and a dramatic shift in strategy at Indigo Books & Music, Canada’s largest book retailer. But, as is often said, no one goes into publishing unless he or she is an optimist,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-09-16 00:00:00 UTC ]
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Publishers rally to support Blackwell

Written By: Lisa Campbell Publication Date: Fri, 16/09/2011 - 08:30 Publishers have heeded warnings that academic booksellers had "months to survive" by offering greater support during this year's academic season, the m.d. of Blackwell has reported. David Prescott said publishers have been... Continue reading at The Bookseller

[ The Bookseller | 2011-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #support blackwell #academic booksellers #heeded warnings #academic season #david prescott #high street #campus bookseller #supporting stockholding #promotional discounting #physical window


Google Rolls Out New Tools for Publishers

Today on the official Google blog, VP of display advertising Neal Mohan announced the launch of two new tools aimed at helping publishers manage ads and maximize revenue. “Before now, it’s been difficult for publishers to manage all their video and mobile ad space from a single ad server—the... Continue reading at AdWeek

[ AdWeek | 2011-09-16 00:00:00 UTC ]
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Canadian Publishing 2011: BookRiff Set for Launch

The long awaited launch of BookRiff, the system that promises to let people mix and match content from various sources to create their own book, is now slated for the end of September. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-09-16 00:00:00 UTC ]
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