Here's How Google Gives Publishers a 100 Percent Viewable Ad Option

A digital publisher is using Google’s new technology to ensure ads are 100 percent viewable, attempting to eliminate one of the big obstacles in the way of brands shifting more money online.   The publisher IDG Communications ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-10-16 00:00:00 UTC ]

Other news stories related to: "Here's How Google Gives Publishers a 100 Percent Viewable Ad Option"


Amplifying the coronavirus protests

As the coronavirus quarantine stretches into its second month, some people are pushing the boundaries of the lockdown restrictions. Many of them are just going for a drive or trying to play Frisbee in a park. But in a number of cases, groups of protesters have gathered at town halls and other... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-04-22 11:50:46 UTC ]
More news stories like this


As brands block coronavirus, streaming app Newsy opens an ad slot free from bad news

Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age

[ Advertising Age | 2020-04-17 17:36:26 UTC ]
More news stories like this


Jeffrey Archer does 10-year foreign rights deal with Saga Egmont

Jeffrey Archer has signed a deal with digital publisher Saga Egmont to make his 37 books available across 11 languages. Continue reading at The Bookseller

[ The Bookseller | 2020-04-15 09:23:29 UTC ]
More news stories like this


‘There is an opportunity in everything’: Hearst Magazines’ Kate Lewis on adapting editorial content in a time of crisis

Like every digital publisher, Hearst Magazines has had to adapt to creating content in an all-remote world. "My motto is 'enter smiling,' and I believe there is opportunity in everything," CCO Kate Lewis said on the inaugural episode of The New Normal, a weekly interactive discussion show where... Continue reading at Digiday

[ Digiday | 2020-04-13 04:00:00 UTC ]
More news stories like this


Edelweiss E-mail Hacked

Digital publisher marketing platform Edelweiss was exposed to a phishing scam on March 4 that compromised the company’s Edelweiss+ email list. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-06 05:00:00 UTC ]
More news stories like this


3 Qualities Advertisers Seek in a Publishing Partner

An inside look at what advertisers look for when selecting print and digital publisher partners. By Kevin Rehberg, Vice President, Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-02-27 18:23:48 UTC ]
More news stories like this


Geras to become Bookouture m.d. as Rhodes moves on

​Oliver Rhodes is leaving his role as chief executive of Bookouture, the digital publisher he founded, in July, after which Jenny Geras, currently publisher at Bookouture, will take over as managing director. Continue reading at The Bookseller

[ The Bookseller | 2020-01-14 07:50:14 UTC ]
More news stories like this


Pottermore records £31.5m sales

Pottermore, the digital publisher of Harry Potter, recorded sales of £31.5m in the year to end March 2019, with pretax profit jumping to £6.9m. Describing the performance as "another very good year", chair Neil Blair highlighted "strong" sales of the original Harry Potter series across e-books... Continue reading at The Bookseller

[ The Bookseller | 2020-01-02 23:13:21 UTC ]
More news stories like this


TikTok is banning political ads, Taboola buys Outbrain, plus the latest from the ANAs : Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. TikTok wants... Continue reading at Advertising Age

[ Advertising Age | 2019-10-04 10:00:00 UTC ]
More news stories like this


ANA’s annual conference starts. And Nike confronts a doping scandal: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Meditations... Continue reading at Advertising Age

[ Advertising Age | 2019-10-02 10:00:00 UTC ]
More news stories like this


‘It’s found money’: YouTube stars look for ways to expand to Facebook

Digital publisher Jellysmack is working with YouTube stars to use its tools to tailor their videos for Facebook and Snapchat. The post ‘It’s found money’: YouTube stars look for ways to expand to Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-09-24 04:01:07 UTC ]
More news stories like this


Axel Springer Repositions as a ‘Media and Tech Company’

Someone needs to do a major rewrite of the Wikipedia article about Axel Springer because it’s not a digital publisher anymore like Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-09-23 18:00:02 UTC ]
More news stories like this


How Yankee Magazine Turned Loyalty Into Brand Equity

Known as a gateway into the lifestyle and culture of New England, Yankee magazine has established itself as much more than just a publication for those living in the region it covers. Now a digital publisher that labels itself as the “leading authority on New England foliage” with a reach of... Continue reading at Folio Magazine

[ Folio Magazine | 2019-07-15 18:58:36 UTC ]
More news stories like this


Bookouture signs two new novels from K L Slater

Bookouture has signed two new novels from K L Slater, a writer the digital publisher says has sold one million copies in two years. Continue reading at The Bookseller

[ The Bookseller | 2019-04-18 00:00:00 UTC ]
More news stories like this


BuzzFeed loses 11 staff in Australia amid global job cuts

Reporter says every member of the news team received a letter about redundancies on Tuesday morningThe Australian arm of BuzzFeed will have to cut 11 staff as a global downsizing strategy targets 200 of the digital publisher’s international workforce.BuzzFeedOz news reporter Alice Workman said... Continue reading at The Guardian

[ The Guardian | 2019-01-29 00:00:00 UTC ]
More news stories like this


Video: On BuzzFeed’s ‘Solid Bounce-Back Year’ and Its Plans for the Future

Adweek recently caught up with BuzzFeed CEO Jonah Peretti and chief revenue officer Lee Brown about the state of the digital publisher, the challenges of a changing industry and where they see the company in the years ahead. We also chatted with them about the evolution of Tasty in the three... Continue reading at AdWeek

[ AdWeek | 2018-08-21 00:00:00 UTC ]
More news stories like this


Refinery29 Expands 29Rooms Events To San Francisco, Chicago

There was great intent by Refinery29 about where they chose to hold their 2018 NewFront presentation for advertisers today. At Manhattan's historic Town Hall, founded by a group of suffragists in 1921, the very 21st century brand reiterated its commitment to providing the best content and... Continue reading at AdWeek

[ AdWeek | 2018-05-03 00:00:00 UTC ]
More news stories like this


BuzzFeed's Latest Sub-Brand, As/Is, Will Focus on Body Positivity

BuzzFeed's newest spin-off brand, As/Is, is debuting Tuesday to cover beauty and style with a focus on body positivity and celebrating individuality.As/Is is the latest effort by BuzzFeed to find new revenue models through lifestyle brands that not only generate content, but experiences and... Continue reading at Advertising Age

[ Advertising Age | 2018-03-06 00:00:00 UTC ]
More news stories like this


NBCUniversal adds Refinery29 to its growing list of digital publisher and platform partners

Starting with a new Instagram account, NBC Sports and Refinery29 will produce content about female athletes, female executives in the sports world and more. The post NBCUniversal adds Refinery29 to its growing list of digital publisher and platform partners appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-23 00:00:00 UTC ]
More news stories like this


BuzzFeed Responds Perfectly to Facebook's Changes

BuzzFeed is taking matters into its own hands on Facebook, after the social network announced moves that could restrict publishers' ability to reach people there.The digital publisher, which has often relied on Facebook for its audience, was buying ads on Friday to bring readers into its own... Continue reading at Advertising Age

[ Advertising Age | 2018-01-13 00:00:00 UTC ]
More news stories like this