Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today It’s Cannes Lions time. If you’re on the French Riviera for the ad industry’s most important festival, lucky you. But also, brace yourself for a lot of self-promotional advertising clichés. Here are some actual tweet excerpts from agencies, consultancies and brands at Cannes: “we’re all about reinventing experiences” ... “we will host high-level purpose engagements” … “we believe brands can be a force for good and a force for growth.” And yada yada yada. Over five days, the Cannes Lions International Festival of Creativity will host 300-plus talks and workshops, and 600-plus speakers. It’s a lot, but Ad Age has a team of reporters on the ground to figure out what’s interesting or important (as opposed to just jargony.) Here’s the link where you can keep up on the latest Cannes news. First up: On Cannes' opening day, Unilever explained why it’s been giving its marketers and agency folks voluntary DNA tests. As Ad Age’s Jack Neff writes, “The idea is to help marketers and agency people break down stereotypes about other people by learning how diverse they are themselves.” And in turn, to make stronger, less stereotypical creative work. Cannes deal-making: “WPP is hooking up with IHeartMedia on a new partnership aimed at luring more audio business from... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-17 10:00:00 UTC ]
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#adrianne pasquarelli
#simon dumenco
#forwarded email
Using data from almost 2,000 publishers, the Association of American Publishers reports that ebooks have outsold hardcovers for the first time. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-06-21 00:00:00 UTC ]
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Both the number of people who use tablets and usage per tablet user are exploding. But tablet users' appetite for paid apps isn't following the trend. A new study commissioned by the Online Publishers Association found that 54% of tabl ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-19 00:00:00 UTC ]
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#free apps
#tablet user
#tablet users
#study commissioned
E L James' Fifty Shades of Grey (Arrow) has smashed the weekly sales record for a... Continue reading at The Bookseller
[ The Bookseller | 2012-06-19 00:00:00 UTC ]
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Thanks to blockbuster sales of The Hunger Games trilogy—fed by the release of the Hunger Games movie—sales for the children's/young adult category surged in the first quarter and were the only print books to show growth at all in March, according to industry figures released Friday. For the... Continue reading at Crains New York
[ Crains New York | 2012-06-16 00:00:00 UTC ]
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#religious books
A Monster Calls (Walker Books) written by Patrick Ness and illustrated by Jim Kay, has become the... Continue reading at The Bookseller
[ The Bookseller | 2012-06-14 00:00:00 UTC ]
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#double win
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W H Smith has reported a like-for-like sales decrease of 3% across the group in the last quarter... Continue reading at The Bookseller
[ The Bookseller | 2012-06-14 00:00:00 UTC ]
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#sales decrease
Art and cookery specialist Phaidon Press is up for sale, with owner Richard Schlagman looking for... Continue reading at The Bookseller
[ The Bookseller | 2012-06-13 00:00:00 UTC ]
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Printed book sales rebounded after a poor week, with Nielsen BookScan reporting spending surged... Continue reading at The Bookseller
[ The Bookseller | 2012-06-08 00:00:00 UTC ]
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The May sunshine led to a 3.4% total sales increase last month, according to the British Retail... Continue reading at The Bookseller
[ The Bookseller | 2012-06-07 00:00:00 UTC ]
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#british retail
In a speech at BookExpo America, the author and bookstore owner said Amazon 'wants to kill us.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-06-07 00:00:00 UTC ]
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As advertising dollars continue to tighten, publishers are looking for ways to prove their inventory’s worth to clients. Forbes relies on digital ad and inventory management provider Maxifier to optimize the metrics important to its advertising partners. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-07 00:00:00 UTC ]
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The romance with the printed word shows no signs of abating. Despite the rapid growth in ebook sales in recent years, print book output in 2011 grew by 6%, to 347,178 titles, compared to the prior year. The preliminary numbers released Tuesday by bibliographic database Bowker are "the most... Continue reading at Crains New York
[ Crains New York | 2012-06-06 00:00:00 UTC ]
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#viable alternative
#vice president
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As temperatures soared across the UK, printed book sales slumped to their lowest level in nine... Continue reading at The Bookseller
[ The Bookseller | 2012-05-30 00:00:00 UTC ]
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In its interim statement for its fiscal half-year ending March 2012, enthusiast publisher Future plc is reporting a quickly growing digital operation. Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-24 00:00:00 UTC ]
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For a fourth consecutive week, the three books in E L James' Fifty Shades trilogy were the... Continue reading at The Bookseller
[ The Bookseller | 2012-05-23 00:00:00 UTC ]
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E-books accounted for 9% of Bloomsbury's adult trade sales overall across the 12 months to... Continue reading at The Bookseller
[ The Bookseller | 2012-05-22 00:00:00 UTC ]
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#e-books accounted
Bloomsbury has announced an 11.5% rise in turnover to £103.2m (up from £92.6m in 2011... Continue reading at The Bookseller
[ The Bookseller | 2012-05-22 00:00:00 UTC ]
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If you have an iPad or tablet device, chances are you've seen the Web through the glossy world of Flipboard. If you've ever taken the "social magazine" for a spin, you might know that while the user experience is silky smooth, the company has had to address concerns about the service's threat to... Continue reading at AdWeek
[ AdWeek | 2012-05-17 00:00:00 UTC ]
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There’s something of a revolt in the digital media world against the tyranny of the banner ad. Platforms like Facebook, Tumblr and Twitter aren’t running standard display ads. New-style publishers like Buzzfeed don’t lik ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-14 00:00:00 UTC ]
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#nick denton
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The author wants American Jews to force changes in Israeli policy to protect the democratic legacy of Labor Zionism. He also explains why that's unlikely to happen.Nearly all the considerable attention generated by Peter Beinart's "The Crisis of Zionism" has focused on its final 81/2 pages.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-05-12 00:00:00 UTC ]
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#direct action
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