Hearst Sets Launch for First Issue of Dr. Oz, The Good Life

Hearst Magazines will roll out its newest title, Dr. Oz, The Good Life, Feb. 4. With 800,000 copies being distributed, including 375,000 copies on newsstands for $3.99 and another 425,000 going to subscribers of other Hearst titles, The Good Life could well be the biggest consumer magazine launch this year. With The Good Life, Hearst hopes to replicate the stratospheric rise of its other mass, celebrity-based titles. Food Network Magazine rose to a circulation of 1.7 million from a launch distribution of 300,000, while HGTV Magazine grew to 1.1 million from 350,000 at launch. With celebrity-based magazines, there's no guarantee the allure will last, though, as Hearst well knows; O, the Oprah Magazine, while still one of its biggest titles with a 2.4 million circulation, has struggled on the newsstand lately. For now, Hearst is banking on the star power of the telegenic heart surgeon to establish the magazine, though. Oz will appear on the cover of the first several issues of the magazine and throughout. He'll write front-of-book letters to the reader, a page introducing the issue’s contributors, a food column and a back page essay. “I’ll do what needs to be done to help the magazine appeal to people," Oz told Adweek. "If I need to be on every cover, I will be.” He also weighed in on the color of the pilot's cover, a deliberately gender-neutral blue. “I always felt strongly that we treat women too delicately, and putting a little testosterone in the message makes them... Continue reading at 'AdWeek'

[ AdWeek | 2014-01-27 00:00:00 UTC ]

Other Publishing stories related to: 'Hearst Sets Launch for First Issue of Dr. Oz, The Good Life'

Going Beyond E-Books, Barnes & Noble Nook Launches Digital Video Store

Barnes & Noble Nook is ramping up its digital media offerings with a new video-download and rental service. Continue reading at AllThingsD

[ AllThingsD | 2012-09-25 00:00:00 UTC ]
More news stories like this |

Google upstages Amazon with Japan Nexus launch

Hints at a Kindle launch for Japan in October have been upstaged by Google’s sudden... Continue reading at The Bookseller

[ The Bookseller | 2012-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle launch

GCSE revamp 'good for competition', say publishers

Publishers say the plan to abolish competing exam boards as GCSEs are scrapped in favour of new... Continue reading at The Bookseller

[ The Bookseller | 2012-09-21 00:00:00 UTC ]
More news stories like this |

Trade gears up for Rowling launch

Booksellers are gearing up for the release of J K Rowling’s new novel next Thursday (27th... Continue reading at The Bookseller

[ The Bookseller | 2012-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rowling launch #trade gears

Bloomsbury launches Indian arm

Bloomsbury is expanding internationally, with the launch of Bloomsbury India today (21st... Continue reading at The Bookseller

[ The Bookseller | 2012-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #expanding internationally

Good Relaunches, Opens Up About Layoffs

Good founder Ben Goldhirsh shocked media types and set in motion a slew of terrible headline puns (“Bad! Major Editorial Layoffs Hit Good”) when the company laid off the majority of its editorial staff with very little explanation last June. Yet after a quiet summer, Goldhirsh and Good are... Continue reading at AdWeek

[ AdWeek | 2012-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #generate content #core values

Headline launches Eternal Romance imprint

Headline is launching a new digital imprint Eternal Romance, with three paranormal romance novels... Continue reading at The Bookseller

[ The Bookseller | 2012-09-12 00:00:00 UTC ]
More news stories like this |

German book chains launch new e-reader

German book chains Weltbild and Hugendubel have reacted swiftly to Amazon's announcement... Continue reading at The Bookseller

[ The Bookseller | 2012-09-12 00:00:00 UTC ]
More news stories like this |

SF Chronicle Launches 49ers Digital Magazine

The San Francisco Chronicle launched its 49ers Insider digital magazine last week in advance of the team’s season-opener against the Green Bay Packers on Sunday. Continue reading at Folio Magazine

[ Folio Magazine | 2012-09-11 00:00:00 UTC ]
More news stories like this |

Toys R Us to launch US kids’ tablet

Retailer Toys R Us is set to launch a tablet for children in the US, pre-uploaded with a number... Continue reading at The Bookseller

[ The Bookseller | 2012-09-11 00:00:00 UTC ]
More news stories like this |

E-reader numbers 'set to rise 70%' this year

Publishers are readying themselves to respond to an explosion of e-reading devices in the UK in... Continue reading at The Bookseller

[ The Bookseller | 2012-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-reading devices

John Bond launches Whitefox

John Bond, former m.d. of Press Books at HarperCollins, has teamed up with former HarperPress... Continue reading at The Bookseller

[ The Bookseller | 2012-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john bond #press books

New York bookshop launches rescue mission to digitize out-of-print sci-fi titles

Singularity & Co aims to rescue near-extinct 20th century sci-fi titles to ensure they still exist in the next one. Established from a Kickstarter campaign, the small team has already digitized and published A Plunge Into Space and The Torch, both with new cover art, while its third title... Continue reading at Engadget

[ Engadget | 2012-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cover art #ars technica #reviving interest #email thiscomments