Hearst Magazines will roll out its newest title, Dr. Oz, The Good Life, Feb. 4. With 800,000 copies being distributed, including 375,000 copies on newsstands for $3.99 and another 425,000 going to subscribers of other Hearst titles, The Good Life could well be the biggest consumer magazine launch this year. With The Good Life, Hearst hopes to replicate the stratospheric rise of its other mass, celebrity-based titles. Food Network Magazine rose to a circulation of 1.7 million from a launch distribution of 300,000, while HGTV Magazine grew to 1.1 million from 350,000 at launch. With celebrity-based magazines, there's no guarantee the allure will last, though, as Hearst well knows; O, the Oprah Magazine, while still one of its biggest titles with a 2.4 million circulation, has struggled on the newsstand lately. For now, Hearst is banking on the star power of the telegenic heart surgeon to establish the magazine, though. Oz will appear on the cover of the first several issues of the magazine and throughout. He'll write front-of-book letters to the reader, a page introducing the issue’s contributors, a food column and a back page essay. “I’ll do what needs to be done to help the magazine appeal to people," Oz told Adweek. "If I need to be on every cover, I will be.” He also weighed in on the color of the pilot's cover, a deliberately gender-neutral blue. “I always felt strongly that we treat women too delicately, and putting a little testosterone in the message makes them... Continue reading at 'AdWeek'
[ AdWeek | 2014-01-27 00:00:00 UTC ]
'From Mama's Table to Mine,' by Bobby Deen and Melissa Clark includes this delightful dessert with Deen's mother, Paula, in mind. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-02-19 00:00:00 UTC ]
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[PRESSWIRE] 14.02.2013 -- Meeting this week in Brussels, Members of the European Publishers Council criticised the deal between Google and French publishers clinched last week to settle the dispute over copyright, remuneration and article sni ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-02-14 00:00:00 UTC ]
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Condé Nast's Glamour and Hearst's Good Housekeeping the inaugural rankings of the combined print and digital magazine circulations, compiled by the Professional Publishers Association today. Continue reading at Media Week
[ Media Week | 2013-02-14 00:00:00 UTC ]
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The Literary Platform and Bath Spa University have partnered on a new bursary for partnering... Continue reading at The Bookseller
[ The Bookseller | 2013-02-14 00:00:00 UTC ]
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A new bi-monthly magazine, World News Publishing Focus, has just been launched by the World Association of Newspapers and News Publishers (WAN-IFRA) to provide members and other readers with a professional international publication focused on the ind ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-02-14 00:00:00 UTC ]
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Despite what you have read, probably online, print isn't dead insists the magazine exec, speaking at D: Dive Into Media. Hearst's digital subscriptions are also up to 900,000. Continue reading at AllThingsD
[ AllThingsD | 2013-02-12 00:00:00 UTC ]
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David Carey, president of Hearst Magazines, sat down with AllThingsD's Peter Kafka to kick off Day 2 of D:Dive Into Media here in Dana Point, California, with the interview centering on Carey's take on how digital magazines are working out in a world that seems less and less intrigued by... Continue reading at Engadget
[ Engadget | 2013-02-12 00:00:00 UTC ]
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One key to selling more books is to produce great books, and people will recommend and buy them. Don't be satisfied with the merely good. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-08 00:00:00 UTC ]
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Penguin-owned Author Solutions Inc (ASI) has opened a self-publishing imprint called Partridge in... Continue reading at The Bookseller
[ The Bookseller | 2013-02-08 00:00:00 UTC ]
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By incorporating trillions of calculations, Bookish.com, the new online bookstore financed by Hachette, Penguin and S&S, promises to apply Big Data to book discovery. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-05 00:00:00 UTC ]
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Egmont UK is the latest children's publisher to launch a new imprint, Red Shed, publishing... Continue reading at The Bookseller
[ The Bookseller | 2013-02-04 00:00:00 UTC ]
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Egmont UK has commissioned a new research programme as part of a wider initiative by the company... Continue reading at The Bookseller
[ The Bookseller | 2013-02-01 00:00:00 UTC ]
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Pushkin Press is launching a children’s imprint, Pushkin Children's Books, for publishing works that have had success overseas but have not found a publisher in the UK. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-30 00:00:00 UTC ]
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HarperCollins is launching a new education publishing division in India which will mark its... Continue reading at The Bookseller
[ The Bookseller | 2013-01-29 00:00:00 UTC ]
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Curtis Brown has teamed up with Kobo to launch a short story competition, to be judged by author... Continue reading at The Bookseller
[ The Bookseller | 2013-01-28 00:00:00 UTC ]
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Amazon today (24th January) launches its Kindle range in Canada, the e-reading heartland of... Continue reading at The Bookseller
[ The Bookseller | 2013-01-24 00:00:00 UTC ]
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NewsCred, a tech-intensive news aggregator, is an up-and-coming player in the media industry thanks to licensing agreements with elite publishers like the Economist and Bloomberg. The company relies on these partnership deals and its own algorithms t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-24 00:00:00 UTC ]
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A new £10,000 literary prize rewarding original fiction has been launched by Goldsmiths,... Continue reading at The Bookseller
[ The Bookseller | 2013-01-23 00:00:00 UTC ]
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As it emerges from a hellish bankruptcy, the next phase for the storied news publisher is bound to be better than the last. Continue reading at The Atlantic
[ The Atlantic | 2013-01-22 00:00:00 UTC ]
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Osprey Publishing is launching a new imprint focussing on “the blurred lines where fact and... Continue reading at The Bookseller
[ The Bookseller | 2013-01-22 00:00:00 UTC ]
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