Hearst Magazines will roll out its newest title, Dr. Oz, The Good Life, Feb. 4. With 800,000 copies being distributed, including 375,000 copies on newsstands for $3.99 and another 425,000 going to subscribers of other Hearst titles, The Good Life could well be the biggest consumer magazine launch this year. With The Good Life, Hearst hopes to replicate the stratospheric rise of its other mass, celebrity-based titles. Food Network Magazine rose to a circulation of 1.7 million from a launch distribution of 300,000, while HGTV Magazine grew to 1.1 million from 350,000 at launch. With celebrity-based magazines, there's no guarantee the allure will last, though, as Hearst well knows; O, the Oprah Magazine, while still one of its biggest titles with a 2.4 million circulation, has struggled on the newsstand lately. For now, Hearst is banking on the star power of the telegenic heart surgeon to establish the magazine, though. Oz will appear on the cover of the first several issues of the magazine and throughout. He'll write front-of-book letters to the reader, a page introducing the issue’s contributors, a food column and a back page essay. “I’ll do what needs to be done to help the magazine appeal to people," Oz told Adweek. "If I need to be on every cover, I will be.” He also weighed in on the color of the pilot's cover, a deliberately gender-neutral blue. “I always felt strongly that we treat women too delicately, and putting a little testosterone in the message makes them... Continue reading at 'AdWeek'
[ AdWeek | 2014-01-27 00:00:00 UTC ]
German self-publishing platform XinXii, which allows indie authors to sell their titles through mobile ebook shops, has gone live in Russia. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-04 00:00:00 UTC ]
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Can we exploit the fact that life is unpredictable, chaotic, full of shocks and disasters? Trader-turned-scholar Nassim Nicholas Taleb is based at the Polytechnic Institute of New York University and the University of Oxford. His latest book is Antifragile: How To Live in a World We Don't... Continue reading at Slate
[ Slate | 2012-12-02 00:00:00 UTC ]
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Berlin-based startup txtr has launched a Danish ebook store, with special promotions from two Danish publishers set to begin on December 3rd. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-30 00:00:00 UTC ]
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HarperCollins is creating a new digital imprint—HarperTeen Impulse—focusing on young adult short stories and novellas, which sell for .99 cents to $2.99. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-29 00:00:00 UTC ]
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Simon & Schuster has teamed up with Author Solutions to launch a self-publishing service... Continue reading at The Bookseller
[ The Bookseller | 2012-11-27 00:00:00 UTC ]
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Newspaper publishers struggle to successfully monetize their online content, and they are not getting any help from journalism schools, despite the fact that these are the very institutions preparing young people to enter the shrinking field and the ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-26 00:00:00 UTC ]
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Online retail site Bilbary will launch its e-lending service in December, beginning with a focus... Continue reading at The Bookseller
[ The Bookseller | 2012-11-23 00:00:00 UTC ]
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Atlantic imprint Corvus is set to republish a 1980s “bonkbuster” by controversial... Continue reading at The Bookseller
[ The Bookseller | 2012-11-20 00:00:00 UTC ]
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The Pottermore Shop has launched a gifting service enabling the delivery of Harry Potter ebooks... Continue reading at The Bookseller
[ The Bookseller | 2012-11-19 00:00:00 UTC ]
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The Associated Press will launch a new Spanish-language Stylebook for universal use by publishers, broadcasters and readers from all Spanish-speaking countries, with an emphasis on Latin America and the United States. A small number of AP clients a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-13 00:00:00 UTC ]
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As more readers turn to social media and mobile for their news, video is emerging as the latest tool for print journalists. The Wall Street Journal recently launched WSJ WorldStream (wsj.com/worldstream), a global publishing platform for short-form v ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-13 00:00:00 UTC ]
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Victoria Jacob-Luck has joined Hearst Magazines UK as advertising director for its international sales offering, Hearst Advertising Worldwide UK. Continue reading at Media Week
[ Media Week | 2012-11-12 00:00:00 UTC ]
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Head of Zeus has acquired a non-fiction title which explores the life of a 7th-century warrior,... Continue reading at The Bookseller
[ The Bookseller | 2012-11-12 00:00:00 UTC ]
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Amazon is on the cusp of launching the complete Kindle line in Japan, so it's only right that the online retailer fine-tune its firmware for local reading habits. A new version 5.3.0 update for the Kindle Paperwhite puts much of that focus on Manga, introducing options to fit the stylized comics... Continue reading at Engadget
[ Engadget | 2012-11-08 00:00:00 UTC ]
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Weidenfeld & Nicolson and Haymarket Network are launching an app of The John Lennon Letters... Continue reading at The Bookseller
[ The Bookseller | 2012-11-07 00:00:00 UTC ]
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Kobo is to launch in South Africa in partnership with Pick n Pay hyperstores and supermarkets.... Continue reading at The Bookseller
[ The Bookseller | 2012-10-31 00:00:00 UTC ]
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The Reading Agency and Pan Macmillan are launching a new scheme to introduce library users to... Continue reading at The Bookseller
[ The Bookseller | 2012-10-30 00:00:00 UTC ]
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As the Kindle goes on sale at Waterstones stores, MD James Daunt has been defending the highly criticized decision, insisting it is to his company's advantage. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-26 00:00:00 UTC ]
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A lack of trained professionals, of distribution channels for books, of good infrastructure, and piracy plague Indian publishers, but a dialogue for change has begun. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-24 00:00:00 UTC ]
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Hearst Magazines UK's Esquire is to publish the first edition of The Big Black Book, a biannual style guide, in March next year. Continue reading at Media Week
[ Media Week | 2012-10-24 00:00:00 UTC ]
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