Hearst Magazines will roll out its newest title, Dr. Oz, The Good Life, Feb. 4. With 800,000 copies being distributed, including 375,000 copies on newsstands for $3.99 and another 425,000 going to subscribers of other Hearst titles, The Good Life could well be the biggest consumer magazine launch this year. With The Good Life, Hearst hopes to replicate the stratospheric rise of its other mass, celebrity-based titles. Food Network Magazine rose to a circulation of 1.7 million from a launch distribution of 300,000, while HGTV Magazine grew to 1.1 million from 350,000 at launch. With celebrity-based magazines, there's no guarantee the allure will last, though, as Hearst well knows; O, the Oprah Magazine, while still one of its biggest titles with a 2.4 million circulation, has struggled on the newsstand lately. For now, Hearst is banking on the star power of the telegenic heart surgeon to establish the magazine, though. Oz will appear on the cover of the first several issues of the magazine and throughout. He'll write front-of-book letters to the reader, a page introducing the issue’s contributors, a food column and a back page essay. “I’ll do what needs to be done to help the magazine appeal to people," Oz told Adweek. "If I need to be on every cover, I will be.” He also weighed in on the color of the pilot's cover, a deliberately gender-neutral blue. “I always felt strongly that we treat women too delicately, and putting a little testosterone in the message makes them... Continue reading at 'AdWeek'
[ AdWeek | 2014-01-27 00:00:00 UTC ]
Submissions are now being accepted for the Wellcome Trust Book Prize, which is to be re-launched... Continue reading at The Bookseller
[ The Bookseller | 2013-05-17 00:00:00 UTC ]
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Century has acquired a crime novel set in 1990s Washington DC by US author Neely Tucker. Jack... Continue reading at The Bookseller
[ The Bookseller | 2013-05-17 00:00:00 UTC ]
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NEW YORK—Chris Wilkes admitted he was initially uncertain of how Hearst's digital efforts would play out—he even made sure to keep his old job when he started his work on tablets. Continue reading at Folio Magazine
[ Folio Magazine | 2013-05-15 00:00:00 UTC ]
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Short Books has acquired a thriller written by Justin Huggler, former foreign correspondent for... Continue reading at The Bookseller
[ The Bookseller | 2013-05-10 00:00:00 UTC ]
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Swedish husband-and-wife crime writing duo Alexandra and Alexander Ahndoril, who write together... Continue reading at The Bookseller
[ The Bookseller | 2013-05-10 00:00:00 UTC ]
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Hearst Magazines has created the position of president of digital media and appointed Troy Young from Say Media to the role. Continue reading at Media Week
[ Media Week | 2013-05-09 00:00:00 UTC ]
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Arts Council England’s new director for libraries has said he would like to “change... Continue reading at The Bookseller
[ The Bookseller | 2013-05-09 00:00:00 UTC ]
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Amazon let its world domination plans be known last month when it asked developers to start submitting apps to line its virtual displays in more countries. While China was notably absent from immediate expansion plans, Amazon launched its Appstore there during the weekend, opening the doors to... Continue reading at Engadget
[ Engadget | 2013-05-06 00:00:00 UTC ]
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Last year, Hearst Magazines head David Carey said his company would have a million people subscribing to its tablet editions by the end of 2012. That didn’t happen, and they ended December with something like 900,000 subscri ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-05-03 00:00:00 UTC ]
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Condé Nast is taking its glossy, high-style images off the page and into the b-to-b marketplace. Continue reading at Folio Magazine
[ Folio Magazine | 2013-05-03 00:00:00 UTC ]
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Bloomsbury and Faber's Drama Online, launched today (1st May) in beta, includes a partnership... Continue reading at The Bookseller
[ The Bookseller | 2013-05-01 00:00:00 UTC ]
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Women’s fiction blog Novelicious is to launch a new digital imprint. Novelicious Books... Continue reading at The Bookseller
[ The Bookseller | 2013-04-30 00:00:00 UTC ]
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A website giving away free ebooks by self-published authors will launch tomorrow (1st May) in... Continue reading at The Bookseller
[ The Bookseller | 2013-04-30 00:00:00 UTC ]
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Not-for-profit publisher Comma Press has produced a free app aimed at helping commuters escape... Continue reading at The Bookseller
[ The Bookseller | 2013-04-29 00:00:00 UTC ]
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World Book Night is launching a monthly book club, offering reading recommendation to its... Continue reading at The Bookseller
[ The Bookseller | 2013-04-29 00:00:00 UTC ]
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Publishers are gearing up for a strong autumn, as big new releases from the likes of Paul Merton... Continue reading at The Bookseller
[ The Bookseller | 2013-04-26 00:00:00 UTC ]
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Pan Macmillan has acquired Off the Leash: The Secret Life of Dogs by cartoonist Rupert Fawcett,... Continue reading at The Bookseller
[ The Bookseller | 2013-04-25 00:00:00 UTC ]
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Amazon is fleshing out its international empire. The company has already conquered the US, Japan, UK and Canada, and has even launched an ebook assault on the Chinese mainland. Now it looks like the online giant has settled on its next target: Russia. According to a report in the Russian edition... Continue reading at Engadget
[ Engadget | 2013-04-19 00:00:00 UTC ]
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The Publishers Association has launched a new area of its website as a resource for those looking... Continue reading at The Bookseller
[ The Bookseller | 2013-04-16 00:00:00 UTC ]
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Kobo unveiled a new luxury e-reader designed to target "the world's most passionate... Continue reading at The Bookseller
[ The Bookseller | 2013-04-16 00:00:00 UTC ]
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