Hearst Magazines will roll out its newest title, Dr. Oz, The Good Life, Feb. 4. With 800,000 copies being distributed, including 375,000 copies on newsstands for $3.99 and another 425,000 going to subscribers of other Hearst titles, The Good Life could well be the biggest consumer magazine launch this year. With The Good Life, Hearst hopes to replicate the stratospheric rise of its other mass, celebrity-based titles. Food Network Magazine rose to a circulation of 1.7 million from a launch distribution of 300,000, while HGTV Magazine grew to 1.1 million from 350,000 at launch. With celebrity-based magazines, there's no guarantee the allure will last, though, as Hearst well knows; O, the Oprah Magazine, while still one of its biggest titles with a 2.4 million circulation, has struggled on the newsstand lately. For now, Hearst is banking on the star power of the telegenic heart surgeon to establish the magazine, though. Oz will appear on the cover of the first several issues of the magazine and throughout. He'll write front-of-book letters to the reader, a page introducing the issue’s contributors, a food column and a back page essay. “I’ll do what needs to be done to help the magazine appeal to people," Oz told Adweek. "If I need to be on every cover, I will be.” He also weighed in on the color of the pilot's cover, a deliberately gender-neutral blue. “I always felt strongly that we treat women too delicately, and putting a little testosterone in the message makes them... Continue reading at 'AdWeek'
[ AdWeek | 2014-01-27 00:00:00 UTC ]
For the past four years, Tools of Change has been a popular kickoff to the Frankfurt Book Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-23 00:00:00 UTC ]
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Unfortunately, it's time to hit the books once more. Don't get completely bummed out by the start of classes because this special issue of our weekly e-magazine has all of the top picks for back to school gear. That's right, from laptops to portable audio, we've narrowed down the best tech... Continue reading at Engadget
[ Engadget | 2013-08-23 00:00:00 UTC ]
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Considering that Korea's warring giants don't get along too well, it's amusing to see LG offering a Samsung-made tablet on LG U+, the latter's domestic cellular network. The "Homeboy" is a re-branded Galaxy Tab 3 that plugs into U+'s services, including TV channels, music, video, ebook and... Continue reading at Engadget
[ Engadget | 2013-08-23 00:00:00 UTC ]
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Hearst Magazines International announced today that Arnaud de Puyfontaine has been appointed as managing director, Western Europe, of Hearst Magazines International. Continue reading at Media Week
[ Media Week | 2013-08-23 00:00:00 UTC ]
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News Corp today announced plans to launch a global programmatic ad exchange that will let advertisers buy across its more than 50 online and mobile products including WSJ.com, Times.co.uk and NYPost.com. News Corp is far from the first to jump on the automated selling trend; other premium... Continue reading at AdWeek
[ AdWeek | 2013-08-21 00:00:00 UTC ]
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Condé Nast and Amazon have struck a deal in which the online giant will begin managing print and digital subscriptions for Condé titles, the companies said on Tuesday.The program, called All Access, is meant to simplify the subscription process by sending potential subscribers from the... Continue reading at Crains New York
[ Crains New York | 2013-08-21 00:00:00 UTC ]
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The Today Show's monthly book club gives publishers new hope for Oprah-like success and features interactive elements like Twitter chats. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-20 00:00:00 UTC ]
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Tesco is reportedly readying the launch of its own tablet in time for Christmas. The Times has... Continue reading at The Bookseller
[ The Bookseller | 2013-08-19 00:00:00 UTC ]
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Tesco's grown from supermarket heavyweight to digital content contender thanks to its paid Blinkbox TV / movie and music streaming services, Clubcard TV ad-supported video platform and in-development ebook store. According to The Times, Tesco's about to get into the hardware business, too, with... Continue reading at Engadget
[ Engadget | 2013-08-19 00:00:00 UTC ]
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Kobo has hired former Waterstones digital content acquisitions manager Diego Marano to head up... Continue reading at The Bookseller
[ The Bookseller | 2013-08-19 00:00:00 UTC ]
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Writer J.F. Powers ('Morte D'Urban') inspired a small but loyal following. This collection of letters sheds light on a peripatetic family life. Back in 2000, when John Updike assembled "The Best American Short Stories of the Century," he included "Death of a Favorite," by J.F. Powers.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-08-16 00:00:00 UTC ]
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'How I Live Now' is being adapted into a film starring 'The Host' actress Saoirse Ronan. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-08-16 00:00:00 UTC ]
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Time Inc. invested heavily in video initiatives under Laura Lang, but even as the company prepares to transfer leadership to new CEO Joe Ripp, the medium remains a priority. Continue reading at Folio Magazine
[ Folio Magazine | 2013-08-13 00:00:00 UTC ]
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In Insert Coin, we look at an exciting new tech project that requires funding before it can hit production. If you'd like to pitch a project, please send us a tip with "Insert Coin" as the subject line. There may be an iPad version of Choose Your Own Adventure coming, but will it happen or... Continue reading at Engadget
[ Engadget | 2013-08-12 00:00:00 UTC ]
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Suvudu, Random House's online destination for science fiction and fantasy fans, launched Suvudu Universe, an online community for SF and fantasy bloggers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-07 00:00:00 UTC ]
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National Libraries Day next year will take place on Saturday 8th February 2014. The day will... Continue reading at The Bookseller
[ The Bookseller | 2013-08-05 00:00:00 UTC ]
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Book retail sales measurement service Nielsen BookScan has launched its service in Brazil.... Continue reading at The Bookseller
[ The Bookseller | 2013-07-29 00:00:00 UTC ]
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In its second major digital hire of late, Hearst Magazines has hired Todd Haskell from The New York Times as svp and chief digital revenue officer. Haskell will be responsible for driving sales and revenue for Hearst Magazines Digital Media’s 24 sites, including Cosmopolitan.com, Esquire.com... Continue reading at AdWeek
[ AdWeek | 2013-07-29 00:00:00 UTC ]
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On this week's podcast: Xbox One self-publishing, EarthBound on Virtual Console, Shadow of the Eternals and changes at Electronic Arts. Continue reading at Wired
[ Wired | 2013-07-27 00:00:00 UTC ]
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Luton Borough Council is considering closing several libraries as it looks to make savings on its... Continue reading at The Bookseller
[ The Bookseller | 2013-07-25 00:00:00 UTC ]
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