Hearst president David Carey: Apple taught people 'how to buy digital content'

David Carey, president of Hearst Magazines, sat down with AllThingsD's Peter Kafka to kick off Day 2 of D:Dive Into Media here in Dana Point, California, with the interview centering on Carey's take on how digital magazines are working out in a world that seems less and less intrigued by physical books. Carey confirmed that 40 percent of its total unique views [on magazine websites] are mobile, with the majority of those coming from smartphones, and presently, it has around 900,000 paid magazine subscribers (on the digital front) here in America. That's around 100,000 short of the company's goal to hit a million by the end of 2012, but it's now gunning to secure 3 million paid subscribers by 2016. Moving on to the topic of Apple, Carey noted that Steve Jobs doesn't get nearly the credit he deserves for accomplishing one thing in particular -- "teaching consumers how to buy digital content." He continued: "It used to be something that people would steal, but if you make it easy for them, they'll buy it. More than 70 percent [of Hearst's customers] renew because it's easy. On the traditional side, the most frustrating thing is how difficult it is to get people to resubscribe through mailers."Filed under: Tablets, AppleComments Continue reading at 'Engadget'

[ Engadget | 2013-02-12 00:00:00 UTC ]
News tagged with: #digital magazines #physical books #magazine websites #digital front

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Publishing Scotland to launch digital fund for indies

Written By: Charlotte Williams Publication Date: Wed, 05/10/2011 - 15:21 Publishing Scotland has launched a "Go-Digital Fund" to support Scottish-based book publishers develop their digital programmes and bring their books to a new digital audience. read more Continue reading at The Bookseller

[ The Bookseller | 2011-10-05 00:00:00 UTC ]
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Hearst Magazines increases profit nine-fold to £12.4m

Hearst Magazines, the publisher of Cosmopolitan and Esquire, has reported pre-tax profits of £12.4m for 2010, more than nine times its profit of £1.3m reported in 2009. Continue reading at Media Week

[ Media Week | 2011-10-04 00:00:00 UTC ]
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S&S buys US congresswoman Giffords' memoir

Written By: Graeme Neill Publication Date: Tue, 04/10/2011 - 07:30 Simon & Schuster has bought a memoir by US congresswoman Gabrielle Giffords, who was gravely wounded in a shooting earlier this year which cost the lives of six people. The book, Gabby: A Story of Courage and Hope, will be... Continue reading at The Bookseller

[ The Bookseller | 2011-10-04 00:00:00 UTC ]
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Cornerstone buys business book from ex-Tesco c.e.o.

Written By: Charlotte Williams Publication Date: Mon, 03/10/2011 - 08:05 Former Tesco c.e.o. Sir Terry Leahy has written a business book for Cornerstone. Random House Business Books publishing director Nigel Wilcockson bought world rights to Ten Management Lessons by Sir Terry through Danny... Continue reading at The Bookseller

[ The Bookseller | 2011-10-03 00:00:00 UTC ]
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Bonnier Acquires Hearst’s Cycle World

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[ Folio Magazine | 2011-09-30 00:00:00 UTC ]
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Hodder buys new "Never Google" series

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[ The Bookseller | 2011-09-30 00:00:00 UTC ]
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Librarians fear over digital stalemate

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[ The Bookseller | 2011-09-30 00:00:00 UTC ]
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Faber buys Al-Tawany title

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[ The Bookseller | 2011-09-30 00:00:00 UTC ]
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HC buys Courtney Love memoir

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[ The Bookseller | 2011-09-29 00:00:00 UTC ]
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Cape buys new novels from Joe Stretch

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[ The Bookseller | 2011-09-27 00:00:00 UTC ]
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[ The Bookseller | 2011-09-26 00:00:00 UTC ]
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Hearst Launches HGTV Magazine

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[ Folio Magazine | 2011-09-26 00:00:00 UTC ]
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Canongate buys stories by US marine

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[ The Bookseller | 2011-09-23 00:00:00 UTC ]
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[ AllThingsD | 2011-09-22 00:00:00 UTC ]
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[ The Bookseller | 2011-09-21 00:00:00 UTC ]
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[ The Bookseller | 2011-09-21 00:00:00 UTC ]
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BISG discusses WBN US and digital changes

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[ The Bookseller | 2011-09-21 00:00:00 UTC ]
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Tess Macleod Smith quits Hearst Magazines

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[ Media Week | 2011-09-21 00:00:00 UTC ]
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[ AdWeek | 2011-09-21 00:00:00 UTC ]
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