Specs Who Troy Young Age 45 New gig President, Hearst Magazines Digital Media Old gig President, Say Media What’s it been like coming from pure-play digital companies like Say Media to Hearst, which has had a print mind-set? It was different at first, for sure. There were a lot more steps between A and B. At Say, we started with five people, so you just did what you needed to do. I think that’s changing here a lot, but I would say there are more stakeholders in every decision. What was your first big task when you got here? Making our guiding light the user. What was the guiding light before? The business. But there was a lot done before I arrived. I want to be clear: I’m just writing a second chapter. Two of your biggest hires—Amy Odell and Leah Chernikoff—had digital backgrounds. Do you make an effort to hire people who are digital natives? First, it’s about finding great people. I think there are wonderfully talented people in print, but you’ve got to be able to live in the moment. The young, modern digital editor doesn’t just think about content, they think about content and distribution. When you sit with a group of young editors, you’ll hear them say, “Oh yeah, that worked, that was cool; that didn’t work at all.” When you sit with other editors, it’s like, “That’s a good idea.” The difference between those two things is massive. Everyone’s trying to find the key to successful native advertising. What’s Hearst’s approach? We write content around a thesis and a... Continue reading at 'AdWeek'
[ AdWeek | 2013-12-13 00:00:00 UTC ]
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It’s enough to make your head spin, but the New York Times journalist and novelist wouldn’t have it any other way. Emma Brockes meets her in New YorkWhen Hanya Yanagihara was 10 years old, her father let her visit a pathologist’s lab. He was a doctor and an artist, twin interests his young... Continue reading at The Guardian
[ The Guardian | 2018-04-22 00:00:00 UTC ]
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Stay on top of the latest tech with PCWorld’s Digital Magazine. Available as single copies or as a monthly subscription, it highlights the best content from PCWorld.com—the most important news, the key product reviews, and the most useful features and how-to stories—in a curated Digital Magazine... Continue reading at PC World
[ PC World | 2018-04-12 00:00:00 UTC ]
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The New Inquiry's Rachel Rosenfelt joins The New Republic as its next publisher and VP, and more people on the move this week. The post Modern Luxury Appoints New Editors-in-Chief | People on the Move appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-01 00:00:00 UTC ]
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At least 50 more employees have been let go as the integration continues, per sources. The post Layoffs Continue at Hearst Magazines After Rodale Acquisition appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-14 00:00:00 UTC ]
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The publication’s editorial team will be combined with other Hearst magazines, including Cosmopolitan. Men’s Health faces a similar fate. It’s bad out there for the magazine industry as more consolidation leads to more dismissals. Hearst Media is laying off at least 15 editorial employees from... Continue reading at Fast Company
[ Fast Company | 2018-02-14 00:00:00 UTC ]
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Meredith staffs up a former Time Inc. title, Teen Vogue gets a deputy editor, and more people on the move this week... The post Hearst Magazines Taps New Global VP | People on the Move appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-09 00:00:00 UTC ]
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At the American Magazine Media Conference, top brass acknowledges that the future remains unclear, but brand affinity and loyal readers will light the way forward. The post Magazine Execs Batten Down the Digital Hatches at AMMC appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-07 00:00:00 UTC ]
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She'll be succeeded by Jessica Pels, site director for Marie Claire. The post Amy Odell Exits Cosmopolitan.com, Hearst Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-25 00:00:00 UTC ]
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In an ever-competitive landscape, user IDs and cross-platform tracking are the true measures of your brand’s worth. The post It’s All About Data: How Magazine Media Wins the Digital Advertising Challenge appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
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Sir Philip Campbell, who has been the editor-in-chief of scientific journal Nature for the past 22 years, is moving to a new role as editor-in-chief of Springer Nature. Continue reading at The Bookseller
[ The Bookseller | 2017-12-15 00:00:00 UTC ]
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As the year comes to a close, top editors weigh in on the magazine articles that moved them the most. The post Editors’ Picks: Our Favorite Magazine Stories of 2017 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-12-12 00:00:00 UTC ]
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"When I arrived, nothing was broken. We had all the raw materials -- strong brands and great journalists -- but it felt like a bowl of spaghetti." The post Hearst Magazines UK CEO James Wildman: ‘The media world is turning into a messy place’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-27 00:00:00 UTC ]
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Longtime publishing industry editor turned 'O' books editor Leigh Haber explains the method behind the Favorite Books of 2017 list at Oprah's magazine. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-22 00:00:00 UTC ]
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Publishers, librarians, and digital leaders gathered in San Francisco last week for the W3C Publishing Summit. Participants stressed the pressing need for a common digital standard and looked to the future of digital publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-13 00:00:00 UTC ]
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In a post-More world, longtime magazine editor and freelance writer Jeannie Ralston looks to fill a void. The post From the Heart of Texas, a New Digital Magazine Encourages Women to “Age Boldly” appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-11-03 00:00:00 UTC ]
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The new, as yet unnamed imprint at Little, Brown and Company will be devoted to health, lifestyle, psychology, and science, Little, Brown senior v-p and publisher Reagan Arthur has announced. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-30 00:00:00 UTC ]
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Ending months of speculation, the two parties have reached a deal. The post Hearst Acquires Rodale’s Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-10-19 00:00:00 UTC ]
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Legacy publishers have to balance the needs to sell based on ad category and still represent their titles' individuality. The post Magazine publishers shift to digital-oriented sales organizations appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-13 00:00:00 UTC ]
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Job losses expected as publisher Condé Nast announces UK version of title will move from monthly to twice a yearThe British edition of the fashion title Glamour is to implement a digital-first strategy under which it will print a magazine twice a year and merge its editorial and commercial... Continue reading at The Guardian
[ The Guardian | 2017-10-06 00:00:00 UTC ]
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VideoPad Video Editor is an affordable, entry-level video editing application that’s particularly powerful for creators who want to publish their videos to YouTube or Facebook. It’s easy to use, and it makes the workflow of social publishing much easier than it is in some other apps.The social... Continue reading at PC World
[ PC World | 2017-09-18 00:00:00 UTC ]
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