Specs Who Troy Young Age 45 New gig President, Hearst Magazines Digital Media Old gig President, Say Media What’s it been like coming from pure-play digital companies like Say Media to Hearst, which has had a print mind-set? It was different at first, for sure. There were a lot more steps between A and B. At Say, we started with five people, so you just did what you needed to do. I think that’s changing here a lot, but I would say there are more stakeholders in every decision. What was your first big task when you got here? Making our guiding light the user. What was the guiding light before? The business. But there was a lot done before I arrived. I want to be clear: I’m just writing a second chapter. Two of your biggest hires—Amy Odell and Leah Chernikoff—had digital backgrounds. Do you make an effort to hire people who are digital natives? First, it’s about finding great people. I think there are wonderfully talented people in print, but you’ve got to be able to live in the moment. The young, modern digital editor doesn’t just think about content, they think about content and distribution. When you sit with a group of young editors, you’ll hear them say, “Oh yeah, that worked, that was cool; that didn’t work at all.” When you sit with other editors, it’s like, “That’s a good idea.” The difference between those two things is massive. Everyone’s trying to find the key to successful native advertising. What’s Hearst’s approach? We write content around a thesis and a... Continue reading at 'AdWeek'
[ AdWeek | 2013-12-13 00:00:00 UTC ]
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Young, a former v-p and executive editor at Grand Central, says the new standalone imprint will integrate philanthropy into the book publishing business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-28 04:00:00 UTC ]
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Publisher commerce marketplaces aren't always successful, but Hearst's Sheel Shah hopes his company's new marketplace will capitalize on the natural evolution of its readers' online shopping habits. Continue reading at Digiday
[ Digiday | 2022-09-27 04:01:00 UTC ]
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‘A Good Man Is Hard to Find’ is one of the best-known short stories by Flannery O’Connor (1925-64), who produced a string of powerful stories during her short life. First published in the collection A Good Man Is Hard to Find in 1955, the story is about an American family […] Continue reading at Interesting Literature
[ Interesting Literature | 2022-09-26 14:00:41 UTC ]
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Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub
[ Literrary Hub | 2022-09-26 08:52:00 UTC ]
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New marketing approaches and sustainable publishing were two of the main topics on the final day of the PNBA fall meeting. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-22 04:00:00 UTC ]
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More than £300m wiped off market value as company says Zillah Byng-Thorne is to step downFuture, one of Europe’s biggest and most successful digital media companies, has seen more than £300m wiped off its market value after the company said that chief executive Zillah Byng-Thorne is to step down... Continue reading at The Guardian
[ The Guardian | 2022-09-20 11:10:40 UTC ]
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The National Book Foundation has announced the 2022 Longlist for the Young People's Literature Award. Here are the 10 contenders. Continue reading at Book Riot
[ Book Riot | 2022-09-14 17:37:14 UTC ]
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Today, the National Book Foundation announced the 10 books on the longlist for the 2022 National Book Award for Young People’s Literature, including two graphic novels, three coming-of-age stories, and one remix of The Great Gatsby. The judges for this year’s award are Becky Albertalli, Joseph... Continue reading at Literrary Hub
[ Literrary Hub | 2022-09-14 14:15:00 UTC ]
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Along with author presentations and networking opportunities. the recently concluded CALIBA offered lots of practical advice for booksellers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-13 04:00:00 UTC ]
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The Whiting Foundation's 2023 Literary Magazine Awards will feature a new grant schedule, eligibility requirements, and total number of prizes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-13 04:00:00 UTC ]
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Another summer has come and gone, but the digital media industry looks a little bit different than it did last spring. Continue reading at Digiday
[ Digiday | 2022-09-08 04:01:00 UTC ]
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Decades after its first publication, Margaret Wise Brown’s classic children’s book “Goodnight Moon” still brings families together. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2022-09-01 15:59:00 UTC ]
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In the absence of in-person regional trade shows and conferences the past few years, two Midwestern booksellers who craved connection began organizing in-person bookseller gatherings on their own. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-26 04:00:00 UTC ]
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Keith Corbin talked about growing up in Watts, going to prison and finding an unexpected career as a chef. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-08-23 19:57:41 UTC ]
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Paul Pringle's work exposed serious abuses at the University of Southern California, but the dispute with his former co-workers may overshadow his book. Continue reading at The Washington Post
[ The Washington Post | 2022-08-19 10:00:16 UTC ]
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The crossover between tabletop gaming, comics, and book publishing is intensifying. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-12 04:00:00 UTC ]
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Sneha, the 22-year-old protagonist of Sarah Thankam Mathews’ debut novel All This Could Be Different, is the dutiful immigrant daughter. Despite the long recession, she bagged a corporate job right after college, and a free apartment in Brewers Hill, Milwaukee. She regularly sends money home to... Continue reading at Electric Literature
[ Electric Literature | 2022-08-11 11:00:00 UTC ]
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In this week’s Media Briefing, senior media reporter Sara Guaglione looks at what Axios's sale to Cox Enterprises signals about the current investment market for media companies. The post Media Briefing: What Axios’ sale says about the valuation of digital media companies appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-08-11 04:01:00 UTC ]
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How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions. Continue reading at Advertising Age
[ Advertising Age | 2022-08-10 12:08:43 UTC ]
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Rupert Murdoch’s publishing and media giant attributes record profits and revenue to acquisitions and digital transformationRupert Murdoch’s News Corporation has almost doubled its profits in 2021/22 to a record $US760m ($A1.1bn).The US-listed company owns News Corp Australia, as well as... Continue reading at The Guardian
[ The Guardian | 2022-08-08 23:21:18 UTC ]
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