Hearst Is the Latest Publisher to Jump On Native Ad Trend

Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired, incorporate edit-produced content. The five new units, now being ro ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]

Other news stories related to: "Hearst Is the Latest Publisher to Jump On Native Ad Trend"


MPA Maps Out Voluntary Metric Guidelines for Tablet Editions

MPA, along with a bevy of C-level consumer magazine executives, released a set of voluntary guidelines to help standardize advertising within tablet editions. Publisher reps from Bonnier, Conde Nast, Forbes, Hearst Magazines, Martha Stewart Living Omnimedia, Meredith and Time Inc. are included... Continue reading at Folio Magazine

[ Folio Magazine | 2012-04-03 00:00:00 UTC ]
More news stories like this


What He's Reading: Hearst Magazines' David Carey

As president of Hearst Magazines, David Carey devotes most of his reading time to Hearst's 20 titles. He also finds time for personal favorites from other publishers, including Hemmings Motor News (Mr. Carey is a classic-cars buff) and The New Yorker, where he served as publisher. “It's more fun... Continue reading at Crains New York

[ Crains New York | 2012-03-25 00:00:00 UTC ]
More news stories like this


New series join early reader market

Barrington Stoke is the latest publisher to enter the early reader market. Its new series,... Continue reading at The Bookseller

[ The Bookseller | 2012-03-22 00:00:00 UTC ]
More news stories like this


MAGAZINE ABCs: Soap titles sink in TV listings sector

The circulations of IPC's Soaplife and Hearst Magazines' Inside Soap have fallen significantly year on year, although the majority of TV titles avoided large declines, according to the July to December 2011 magazine ABC figures. Continue reading at Media Week

[ Media Week | 2012-02-16 00:00:00 UTC ]
More news stories like this


Immediate Media acquires Hearst titles

Immediate Media, the company formed out of the sale of BBC Magazines to a private equity company, has purchased You & Your Wedding and Prima Baby & Pregnancy magazines from Hearst Magazines. Continue reading at Media Week

[ Media Week | 2012-01-12 00:00:00 UTC ]
More news stories like this


Wenner Hires New Digital Chief, Again

Wenner Media has named a new chief digital officer, David Kang, who becomes the third person to hold the position in less than a year. Wenner hired its first chief digital officer, Steven Schwartz, in 2009. He left in May for his old employer, Reuters. The next person in the job, Michael... Continue reading at AdWeek

[ AdWeek | 2012-01-11 00:00:00 UTC ]
More news stories like this


Hearst Launches New YouTube Channel Initiative

In an effort to reach consumers in a multi-platform environment, Hearst Magazines has announced that the company will develop two new online video channels through YouTube. Hearst is one of among several publishers including Meredith and Rodale to roll out a plan to take advantage of the new... Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-02 00:00:00 UTC ]
More news stories like this


Avon buys Titanic fiction novel

Written By: Graeme Neill Publication Date: Tue, 01/11/2011 - 15:42 Avon has become the latest publisher to acquire a book tying into the 100th anniversary of the Titanic disaster. Editorial director Claire Bord bought world English rights to two novels by Gill Paul from Vivien Green at Shiel... Continue reading at The Bookseller

[ The Bookseller | 2011-11-01 00:00:00 UTC ]
More news stories like this


Hearst Uses Marie Claire @Work to Grab Younger Audiences

Hearst Magazines is launching a supplement to Marie Claire magazine today in an attempt to drive interest and attract new and younger demographics of readers. The 72-page November supplement, entitled Marie Claire @Work, will roll out with 100,000 issues on newsstands. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-26 00:00:00 UTC ]
More news stories like this


Hearst Magazines increases profit nine-fold to £12.4m

Hearst Magazines, the publisher of Cosmopolitan and Esquire, has reported pre-tax profits of £12.4m for 2010, more than nine times its profit of £1.3m reported in 2009. Continue reading at Media Week

[ Media Week | 2011-10-04 00:00:00 UTC ]
More news stories like this


Tess Macleod Smith quits Hearst Magazines

Tess Macleod Smith, group publishing director of Hearst Magazines' luxury magazine titles, has resigned from her position. Continue reading at Media Week

[ Media Week | 2011-09-21 00:00:00 UTC ]
More news stories like this


Random House Moving to Digital Catalogues in 2012

Random House is the latest publisher to replace paper catalogues with digital editions. Random will begin the transition with its Random House Children's Books division's summer 2012 list which reps will start selling in January. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-09-08 00:00:00 UTC ]
More news stories like this


Good Housekeeping launches reader research tool

Hearst Magazines' homes title Good Housekeeping has launched a new reader recommendation tool for brands to use across marketing material and campaigns. Continue reading at Media Week

[ Media Week | 2011-09-05 00:00:00 UTC ]
More news stories like this


Quercus joins iBookstore

Written By: Graeme Neill Publication Date: Tue, 12/07/2011 - 09:24 Quercus has become the latest publisher to join the iBookstore, making the likes of Stieg Larsson's Millennium Trilogy available for iPad and iPhone. The publisher does not yet seem to have implemented full agency pricing. On... Continue reading at The Bookseller

[ The Bookseller | 2011-07-12 00:00:00 UTC ]
More news stories like this


Faber joins iBookstore

Written By: Benedicte Page Publication Date: Thu, 09/06/2011 - 09:55 Faber is the latest publisher to announce it has joined Apple's iBookstore in the UK, France and Germany. Both Faber and Faber Factory titles are included. C.e.o. and publisher Stephen Page said: "We're delighted to be... Continue reading at The Bookseller

[ The Bookseller | 2011-06-09 00:00:00 UTC ]
More news stories like this


Adobe Aiming to Be the App Fulfillment Middle Man

Coinciding with the recent news that Conde Nast is the latest publisher to come to an agreement with Apple to offer subscription capabilities for its magazine apps, Adobe separately revealed a little bit more about how it actually helps facilitate those subs. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-12 00:00:00 UTC ]
More news stories like this


Random UK signs to agency model

Written By: Graeme Neill and Charlotte Williams Publication Date: Tue, 10/05/2011 - 09:04 Random House has become the latest publisher to sign up to the agency terms with Apple, saying it wants to makes its ebooks available "to as many readers as possible". The move means that around 6,000... Continue reading at The Bookseller

[ The Bookseller | 2011-05-10 00:00:00 UTC ]
More news stories like this


Little, Brown splashes out on Irish debut

Written By: Charlotte Williams Publication Date: Wed, 20/04/2011 - 15:48 Little, Brown has become the latest publisher to sign a hefty advance for a debut novel, snapping up two novels by debut Irish writer Kathleen MacMahon for £600,000. C.e.o. Ursula MacKenzie pre-empted world English... Continue reading at The Bookseller

[ The Bookseller | 2011-04-20 00:00:00 UTC ]
More news stories like this


With HGTV Magazine, Hearst Looks for Lightning to Strike Twice

Looking to replicate the success of its fast growing Food Network Magazine, Hearst Magazines is going forward with a test of a magazine based on another Scripps network, HGTV. Continue reading at AdWeek

[ AdWeek | 2011-04-07 00:00:00 UTC ]
More news stories like this


Hearst Magazines is 2010 Group Publisher's Ad-Page Champ

With the explosion of magazine apps, social media and the resurgence of print advertising, magazine brands are showing a prominent face to their loyal and new readers and advertisers. A top 5 chart pulled together by FOLIO: sister publication min looks at the group publisher vanguards that had... Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-15 00:00:00 UTC ]
More news stories like this