Good Housekeeping's December issue Hearst may be a 129-year-old media company, but even it's planning for a Jetsons-like future when news will be consumed through voice-controlled technology. The New York-based company has quietly launched a 10-person group called the Native and Emerging Technologies (or NET group) that's responsible for keeping the mega-publisher up to speed with the newest technologies, starting with voice-activated devices including Amazon Echo, Google Home and voice-based smartphone experiences. For instance, this week, the team launched an Amazon Echo Skill for Good Housekeeping. The group was born out of Hearst's acquisition of startup BranchOut a couple of years ago. "We're looking at this new wave of natural language interfaces as being a great source of content discovery and content interaction," said Phil Wiser, Hearst's chief technology officer. "We find all of that to be increasingly important as a way to engage consumers." The Good Housekeeping Echo skill allows users to receive a step-by-step guide of instructions and recommended tools to remove stains by talking to the cylinder-shaped gadget. As consumers work through removing the stain, music plays in the background. "It's a really good branding opportunity—as we're providing that advice, we can also give the consumer guidance on which brands they should look for," Wiser said. "That's a theme that we're going to build on as we take our expert editorial content and weave it in... Continue reading at 'AdWeek'
[ AdWeek | 2016-12-02 00:00:00 UTC ]
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Ibram X. Kendi and Keisha N. Blain gather activists and scholars to write a group history. Continue reading at The Washington Post
[ The Washington Post | 2021-02-05 13:00:00 UTC ]
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Beginning May 1, Independent Publishers Group will bring field sales in-house and discontinue using commission sales reps, as it has in the past. The new team will cover the East and West Coasts, as well as the Midwest. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-26 05:00:00 UTC ]
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Eight moms on how they're building personal libraries for their children and building their interest in reading. Continue reading at Book Riot
[ Book Riot | 2020-09-11 10:37:00 UTC ]
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Author A G Smith has launched Paperchains, a project that aims to publish a book of writing by prisoners, homeless people and members of the armed forces about the coronavirus lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-06-29 23:21:12 UTC ]
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At the beginning of our now apparently unending isolation, we put out a call asking that those of you who need something good to read in this trying, frightening time, might send us a few of your favorite books (and other things) so we could recommend a good book for you to read. And turns out... Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-29 08:49:57 UTC ]
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The National Literacy Trust's new Author of the Week series will kick off with Greg James and Chris Smith, authors of the Kid Normal series. Continue reading at The Bookseller
[ The Bookseller | 2020-04-20 21:56:16 UTC ]
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Puffin has launched a series of online activities for children, in response to the national closure of schools. Continue reading at The Bookseller
[ The Bookseller | 2020-04-03 04:40:39 UTC ]
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Three members of the trade have launched a £10,000 crowdfunder raising money for hardship grants to help booksellers hit by the coronavirus crisis. Continue reading at The Bookseller
[ The Bookseller | 2020-03-23 07:43:54 UTC ]
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The Polari Prize will celebrate a decade of championing fresh literary talent this year with a UK tour for its literary salon as submissions open for its flagship First Book Prize. Continue reading at The Bookseller
[ The Bookseller | 2020-03-12 11:36:23 UTC ]
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Fitzcarraldo Editions, Giramondo and New Directions are launching The Novel Prize, a $10,000 biennial award for book-length fiction by published or unpublished authors. Continue reading at The Bookseller
[ The Bookseller | 2020-03-02 09:34:44 UTC ]
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A quality experience is something every publisher wants to offer their audience. Yet, there isn't a playbook on exactly how to do it. There are many variables in what makes for a quality experience, but ultimately it’s the readers/users themselves that decide. Still, there are creative ideas... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-20 17:20:54 UTC ]
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Apple has rolled out its publisher subscription service, Apple News+, to the U.K. some six months after announcing it in the Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-01 19:00:00 UTC ]
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As with all publisher relationships with platforms, there are trade-offs to be made, depending on how far advanced publishers' subscription businesses are. The post Apple News+ launches in the UK with The Times and Hearst on board appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-09-30 18:05:44 UTC ]
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Hearst's new imprints draw on its magazines to build lifestyle and children's books, the worldwide distribution contract going to PRH Publisher Services. The post Hearst Launches Two Book Imprints, Partners with PRH on Distribution appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-09-27 02:23:26 UTC ]
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The magazine company has run over 200 global campaign over the last year from its centralized team of 26 people, based in London. The post 1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-08-14 04:01:54 UTC ]
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Indie publisher Hashtag Press is launching a new imprint to showcase exclusively BME voices. Continue reading at The Bookseller
[ The Bookseller | 2019-06-25 09:53:55 UTC ]
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The legacy magazine publisher, which has been giving advertisers more opportunities to communicate directly with its audience, extends the strategy to its social channels. The post Hearst Magazines launches new ad unit that will send people product samples appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-30 04:00:01 UTC ]
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Penzler Publishing and Pegasus Books are partnering to launch Scarlet, a joint publishing venture that will publish works of psychological suspense aimed at female readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-29 00:00:00 UTC ]
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Penguin Random House and HeadCount, a nonpartisan voter registration organization, will launch Book the Vote, a companywide effort to encourage voter registration by using PRH authors and a variety of support materials. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-31 00:00:00 UTC ]
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