Hearst Magazines Digital Media has set up a development team to meet Facebook, Snapchat and other platforms' demand for TV-quality shows. The post Hearst has a 5-person team to develop shows for platforms appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-11-27 00:00:00 UTC ]
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WJZ-TV lost almost half of its 5 p.m. news audience in a key demographic during the May sweeps in the wake of a controversial question by anchorwoman Mary Bubala and her subsequent firing, according to figures confirmed by the Nielsen Co. and WJZ. While ratings can be read, analyzed and spun... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-06-05 09:00:00 UTC ]
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She wrote 'All Your Worth' in 2005. Here's how her advice holds up nearly 15 years later. Continue reading at The Huffington Post
[ The Huffington Post | 2019-04-24 23:06:24 UTC ]
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The 116-year-old magazine publisher wants to stake an early claim on Instagram’s would-be YouTube rival as it looks to video to accelerate digital growth. The post Meredith is developing 10 original shows for Instagram’s IGTV appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-10-09 00:00:00 UTC ]
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MPA's monthly cross-platform audience reports can now be integrated into publisher profiles for access by media buyers on AAM's platform. The post AAM, MPA Team Up to Help Facilitate Cross-Platform Ad Sales appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-08 00:00:00 UTC ]
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The newly created team's mandate is to prove to brands that advertising on Hearst properties delivers business outcomes. The post Hearst Magazines Digital Media is launching a 20-person data studio appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-15 00:00:00 UTC ]
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Content is a robust piece of both Net-a-Porter’s marketing and merchandising strategies: The company employs 70 people on its editorial team, and it publishes six issues of Porter’s print edition per year, which have featured celebrity cover stars like Viola Davis, Penelope Cruz and Bella... Continue reading at Digiday
[ Digiday | 2018-04-23 00:00:00 UTC ]
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Magazine media is finding a number of pioneering use cases for ambient computing. The post Alexa and Hearst Team Up on ‘Voice-First’ Brand appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-11-14 00:00:00 UTC ]
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The Pioneer Woman Magazine is Ree Drummond’s latest project. The post Hearst, Scripps Team Up for Another TV-Inspired Magazine Launch appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-06-07 00:00:00 UTC ]
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Hearst is now hopping onto the hot, youth-focused Musical.ly, with the first official ad partnership on the mobile singing app.Hearst announced the partnership at its NewFronts, where it unveiled its digital roadmap for the year ahead to a crowd of ad buyers and business press.Seventeen magazine... Continue reading at Advertising Age
[ Advertising Age | 2017-05-04 00:00:00 UTC ]
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Scandinavian publishing giant Schibsted has been centralizing its 250-strong product team over the last year. Currently, the biggest challenge the product team faces it how to give readers the right information to make informed decisions but telling it in ways that feel more personal to readers.... Continue reading at Digiday
[ Digiday | 2017-01-26 00:00:00 UTC ]
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Most publishers want to wean themselves off display advertising, and content studios are where the biggest growth opportunities lie. For Conde Nast Britain, native advertising revenue has mushroomed in the last six months, since it set up a dedicated custom content team. It's the data analysts... Continue reading at Digiday
[ Digiday | 2016-11-28 00:00:00 UTC ]
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As the owner of Cosmopolitan, Elle and Esquire, Hearst is known for its globally-recognized media brands. But for its latest content play, the company is keeping things close to home. On Sept. 27, the publisher is set to debut HearstLive, a new multimedia installation that will display curated... Continue reading at AdWeek
[ AdWeek | 2016-09-21 00:00:00 UTC ]
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A new book chronicles the kidnapping of Patty Hearst and its stunning aftermath. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-08-03 00:00:00 UTC ]
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We asked Maddie Jane, sales development officer at the Bible Reading Fellowship about her role. Continue reading at The Bookseller
[ The Bookseller | 2016-07-14 00:00:00 UTC ]
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For the past two years, Hearst has been quietly developing its own hit predictor. Called Buzzing@Hearst, the analytics-driven platform analyzes thousands of articles across Hearst's vast array of properties, from newspapers and magazines to local TV stations, to determine which articles are... Continue reading at AdWeek
[ AdWeek | 2016-06-22 00:00:00 UTC ]
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Snapchat is not the easiest platform for publishers or brands, and it requires considerable resources to do it right, which is why not everyone has found a home there yet. Thrillist, for example, is hiring its first Snapchat team dedicated solely to the messaging and media app. It’s building a... Continue reading at Digiday
[ Digiday | 2016-05-27 00:00:00 UTC ]
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Broadcast TV's most popular adaptation of a comic book franchise will live to fight another day, as CBS on Tuesday unofficially confirmed that it has renewed "Supergirl" for a second season.Speaking to analysts at the Deutsche Bank Media, Internet and Telecom Conference, CBS Corp. president and... Continue reading at Advertising Age
[ Advertising Age | 2016-03-09 00:00:00 UTC ]
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Hold off on making reservations for the City Section Division I championship basketball game between Fairfax and Westchester come March. Yes, those are the two favorites to reach the final, but Narbonne showed Saturday night in a 62-54 loss to Westchester that someone is going to have to play... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-12-27 00:00:00 UTC ]
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The new venture may pick up where Pineapple—the print magazine Airbnb launched last year—left off.Pineapple, Airbnb's one-off print magazine, ended up publishing just one issue due to internal politics—but, according to the Wall Street Journal, it could make a comeback soon.Read Full Story Continue reading at Fast Company
[ Fast Company | 2015-12-10 00:00:00 UTC ]
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Perseus's BookMap unit will manage publishers' metadata, while R.R. Donnelley's Harvest platform will optimize it and send it on to retailers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-15 00:00:00 UTC ]
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