"Everyone who has seen 'The Social Network' knows the story of Facebook's founding," Adam Fisher writes at the start of "Sex, Beer, and Coding: Inside Facebook's Wild Early Days" in Wired. The article sets up an excerpt from "Valley of Genius: The Uncensored History of Silicon Valley," Fisher's book hitting bookstores this week. "What people tend to forget, however, is that Facebook was only based in Cambridge [at Harvard] for a few short months."As soon as TheFacebook.com, as it was then called, took off, Zuckerberg and friends "decided to move to Silicon Valley after finals and spend the summer there rolling Facebook out to other colleges, nationwide." The story of that portion of Facebook's history is less well-known, which Fisher decided to remedy. As he writes of his project, "For this oral history of those critical months back in 2004 and 2005, I interviewed all the key players and talked to a few other figures who had insight into the founding era. What emerged, as you'll see, is a portrait of a corporate proto-culture that continues to exert an influence on Facebook today."You should go ahead and buy the book, but to get you started, here are some choice bits from Wired's excerpt: Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-07-11 00:00:00 UTC ]
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What titles most shaped the site's readers? Harry Potter, To Kill A Mockingbird, The Lord of the Rings—and the Bible. Continue reading at The Atlantic
[ The Atlantic | 2014-09-08 00:00:00 UTC ]
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Conde Nast, the publisher of Vogue and Vanity Fair, ended recent speculation Wednesday when it named former Fairchild Fashion Media President and CEO Gina Sanders to the newly created position of president of global development at Conde Nast.Two weeks ago, Conde Nast sold Fairchild, publisher of... Continue reading at Advertising Age
[ Advertising Age | 2014-09-03 00:00:00 UTC ]
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So you've got "a friend" who is a social media addict. They check in to every location, Instagram every meal, even use "hashtag" in conversation. Well, Buffer can help them keep their social media feeds flowing with content without chaining them to a phone or laptop. The way Buffer works is... Continue reading at PC World
[ PC World | 2014-09-03 00:00:00 UTC ]
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For the Win has had success driving referral traffic from Facebook’s trending topics, a feature that, despite becoming a mainstay on Facebook, remains an afterthought for some self-styled “viral publishers.” The post How Facebook plays content gatekeeper appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-08-28 00:00:00 UTC ]
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#trending topics
Nina Paavolainen, CEO of Teos Publishing in Finland, highlights some of the company's up-and-coming authors, new titles and Finnish publishing trends ahead of the Frankfurt Book Fair. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-28 00:00:00 UTC ]
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Reducing the click-bait clutter is just the latest in a series of alterations aimed at filtering the news feed for quality. It looks like long-form publishers have something to celebrate. Sponsor content by Parse.ly. The post Why publishers should cheer Facebook’s click-bait crusade appeared... Continue reading at Digiday
[ Digiday | 2014-08-27 00:00:00 UTC ]
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Facebook's attempt to crack down on publisher click-bait might be well-intentioned, but it could incidentally hurt publishers that produce shorter stories. The post Facebook’s war on click-bait risks collateral damage appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-08-26 00:00:00 UTC ]
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#post facebook
Click-bait articles are rife online. Countless websites ply a trade in leading headlines designed to lure readers in, giving as little away as possible as an encouragement to click through. A virtual prick-tease, if you will. Sometimes the click is worth it, but all too often the article --... Continue reading at Betanews
[ Betanews | 2014-08-26 00:00:00 UTC ]
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#lure readers
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Facebook will reduce “click-bait” posts of outside links that try to lure users with eye-catching headlines.Headlines such as “You’ll never believe why ...” or “This is the craziest thing ever,” are common on the Internet. Publishers, including marketers, post the links on social sites like... Continue reading at PC World
[ PC World | 2014-08-26 00:00:00 UTC ]
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Ellora’s Cave CEO Patty Marks confirmed the house is downsizing in the wake of what she described as "drastic" and unexplained declines in its ebook sales via Amazon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-25 00:00:00 UTC ]
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Facebook says that hundreds of online companies have adopted its plan to let mobile apps operate more like the world wide web, seamlessly linking together in much the same way that pages do inside your web browser. According to Facebook’s Vijay Shankar, these companies have published over 3... Continue reading at Wired
[ Wired | 2014-08-22 00:00:00 UTC ]
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#online companies
#web browser
Playboy has a new website that the publisher hopes you might even share with your mom on Facebook.Next Monday, the 60-year-old men's magazine will "officially" revamp its 20-year-old website to put a heightened focus on serving up grown-up entertainment that's not overly "adult." The new... Continue reading at Advertising Age
[ Advertising Age | 2014-08-21 00:00:00 UTC ]
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#publisher hopes
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Rowling's newest original content penned for the website Pottermore focuses on Celestina Warbeck, an 'off-stage' character whose songs are heard in the 'Potter' novels although the singer never makes an actual appearance. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-19 00:00:00 UTC ]
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Rowling's newest original content penned for the website Pottermore focuses on Celestina Warbeck, an 'off-stage' character whose songs are heard in the 'Potter' novels although the singer never makes an actual appearance. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-19 00:00:00 UTC ]
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The celebration echoes California Bookstore Day, which was held for the first time this past May. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-13 00:00:00 UTC ]
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The brainchild of Tiffany Razzano, founder of Wordier Than Thou, the inaugural event will include at least 30 bookstores across the state. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-12 00:00:00 UTC ]
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#inaugural event
The first episode of the TV show 'Outlander,' which is based on Diana Gabaldon's bestselling books, was posted online ahead of its Aug. 9 premiere date. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-09 00:00:00 UTC ]
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#tv show
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#bestselling books
Amazon's fight with Hachette over ebook pricing just got extra-personal. Hot on the heels of writers attacking Jeff Bezos' "retaliation," the Amazon Books Team has posted a Readers United site that calls on you to email Hachette CEO Michael Pietsch... Continue reading at Engadget
[ Engadget | 2014-08-09 00:00:00 UTC ]
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#ebook pricing
Strategies include everything from setting timers to taking nature walks to listening to black metal.Since April, Samara, Russia-based designer Yevgeny Yermakov has been asking designers a series of five questions--about work habits, favorite books, career challenges, and creativity--and... Continue reading at Fast Company
[ Fast Company | 2014-08-08 00:00:00 UTC ]
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Customers in certain areas of New York City and Los Angeles can now get same-day shipping on Barnes & Noble products. Will it help the book retailer? Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-08 00:00:00 UTC ]
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#barnes noble
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