HC to sell Hello Kitty dictionaries

Written By: Graeme Neill Publication Date: Tue, 18/10/2011 - 07:15 HarperCollins is planning to release a Hello Kitty branded version of its Collins Dictionaries as part of a new deal with the global brand. Richard Haines, brand manager at HarperCollins Children's Books, signed the deal with Libby Grant, brand director at Fluid World, the UK licensing agent for Sanrio, which owns Hello Kitty. The deal includes digital rights. HarperCollins publishes a range of Hello Kitty sticker, activity, tween fashion and friendship guides. It is also planning a branded educational range, with the Collins dictionaries part of that. read more Continue reading at 'The Bookseller'

[ The Bookseller | 2011-10-18 00:00:00 UTC ]
News tagged with: #global brand #brand manager #brand director #fluid world

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