From #Girlboss to #Scandal, publishers are discovering a new marketing hook for hard-copy as well as online readingCan a book go viral in the same way a cat video on YouTube can? Unless its Harry Potter or Fifty Shades of Grey, probably not. So rather than simply trying to reach mass audiences, some authors and publishers are trying to reach smart subsets of audiences with hashtagged book titles. It's a gimmick that works for now.Sophia Amorusos #Girlboss hit the shelves in May, featuring the Nasty Gal CEO sporting plenty of cleavage in a black dress, fists defiantly planted on her hips. Another new release, Sarah Ocklers young adult novel #Scandal, features two people kissing one is conveniently labeled Lucy, the other Lucys best friends boyfriend.To critics who think it lame to put a # in a book title, my challenge to you: build a $100m biz from nothing. #freemarketingislostonluddites Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2014-06-21 00:00:00 UTC ]
News tagged with:
#cat video
#harry potter
#fifty shades
##girlboss
Fewer than one in ten students purchase ebooks, while 88% of undergraduates still use printed... Continue reading at The Bookseller
[ The Bookseller | 2012-03-19 00:00:00 UTC ]
More news stories like this |
Late New York Times journalist Anthony Shadid writes about insights gained rebuilding the war-ravaged home of his great grandfather in Lebanon in 'House of Stone.'A yearning for home, wherever that may be, is one of many themes that the late New York Times journalist Anthony Shadid so deftly... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book review
#anthony shadid
Google may have started out as a search engine, but the scope of its services has grown considerably in the 20-plus years since its origin. Of the many products in its grand stable, Google Translate has become a workhorse platform, lending its multi-lingual chops to Chrome, Google +, Android,... Continue reading at Engadget
[ Engadget | 2012-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#search engine
#grown considerably
#core mission
#video interview
In reckoning with her friend's suicide, the author pulls readers into that empty space where loss and grief reside.The Guardians: An Elegy Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book review
#sarah manguso
'Tinderbox: How the West Sparked the AIDS Epidemic and the How the World Can Finally Overcome It' describes what spread the pandemic and what could rein it in.Tinderbox Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book review
#aids epidemic
Controversial political and social issues are examined with an intellectual passion.Thinking the Twentieth Century Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book review
#twentieth century
#timothy snyder
#social issues
This is a brilliant collection of writings on politics, social and cultural engagement and literary life.Reading for My Life Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#literary life
#book review
Raffaele Sollecito, the Italian student who was dating Ms. Knox when they were both charged with murder in 2007, will write his own memoir, for an imprint of Simon & Schuster. Continue reading at The New York Times
[ The New York Times | 2012-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#amanda knox
#raffaele sollecito
#simon schuster
Tom Fletcher and Dougie Poynter from McFly sign a publishing deal to produce two children's picture books. Continue reading at BBC News
[ BBC News | 2012-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tom fletcher
#dougie poynter
#publishing deal
#picture books
Rowan Pelling, former editor of Erotic Review and Telegraph Review, and Tom Tivnan, features editor for The Bookseller, discuss the rise in popularity of ebooks particularly in genres such as erotica. Continue reading at BBC World
[ BBC World | 2012-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#features editor
#tom tivnan
The Espresso Book Machine means that booksellers can publish and sell an enormous number of titles. But can they make the finances work? Continue reading at The Atlantic
[ The Atlantic | 2012-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#local bookstore
The Marvel AR app will be released in April for Apple's iPhones and iPad as well as smartphones and tablets, the comic book publisher said in a statement. Continue reading at PC World
[ PC World | 2012-03-12 00:00:00 UTC ]
More news stories like this |
Apple along with five ebook publishers must address all the European Commission's antitrust concerns before any settlement can be reached warned the European... Continue reading at PC World
[ PC World | 2012-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook publishers
#european commission
#e-book case
(Bloomberg) - News Corp.'s HarperCollins and four other publishers probed by European Union need to address regulatory concerns before they can settle the antitrust case, the European Union's competition commissioner said. Joaquin Almunia, the antitrust chief, told reporters Monday that a... Continue reading at Crains New York
[ Crains New York | 2012-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#cbs corp
#simon schuster
#pearson plc
#macmillan division
#justice department
#companies involved
#person familiar
#ebooks market
A looming lawsuit could further solidify Amazon's dominance in the book business. That might be good for readers' wallets, but it also might be bad for readers in the long term. Here 's why. Continue reading at The Atlantic
[ The Atlantic | 2012-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book business
#long term
This collection of short stories includes the fine 'Frankenwittgenstein,' 'Considering the Bittersweet End of Susan Falls' and uneven others.Hot Pink Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book review
This is a comprehensive biography of the president and an assessment of his leadership qualities on and off the battlefield.Eisenhower in War and Peace Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book review
The novel takes place across decades and tells overlapping stories as it tries to piece together a fallen world.Gods Without Men Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book review
#hari kunzru
#takes place
The under-the-radar author won for her collection "Binocular Vision: New and Selected Stories."Reporting from New York -- The National Book Critics Circle gave its 2011 fiction prize to Edith Pearlman, an under-the-radar writer of short stories, at its annual awards ceremony Thursday evening at... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#selected stories
#york --
#edith pearlman
#short stories
Transworld has acquired the first official book by UK boy band McFly, who formed in 2004... Continue reading at The Bookseller
[ The Bookseller | 2012-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#official book