Halloween 'bigger than ever' for children's market

Sales of Halloween-themed children’s books increased by more than 65% in the fortnight ending 11th October, as booksellers across the UK gear up for one of their busiest Halloweens yet. A search of terms such as “vampires”, “witches” and “ghosts” in the Nielsen BookScan TCM 5,000 revealed that sales of Halloween-themed titles between 28th September and 11th October totalled £235,696, 66% up on the previous fortnight’s figure (£142,139). Volume sales of Halloween-themed titles were up by 67% in the time period, to 46,739 copies (from 27,944 units). Continue reading at 'The Bookseller'

[ The Bookseller | 2014-10-28 00:00:00 UTC ]
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[ The Bookseller | 2011-02-10 00:00:00 UTC ]
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Dominic Kingston to leave Macmillan Children's Books

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[ The Bookseller | 2011-02-10 00:00:00 UTC ]
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Debut author wins Waterstone's Children's Book Prize

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[ The Bookseller | 2011-02-09 00:00:00 UTC ]
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[ The Bookseller | 2011-02-09 00:00:00 UTC ]
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Teach Your Children Well

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[ Folio Magazine | 2011-02-08 00:00:00 UTC ]
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[ The Bookseller | 2011-02-08 00:00:00 UTC ]
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[ The Bookseller | 2011-02-07 00:00:00 UTC ]
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[ Betanews | 2011-02-05 00:00:00 UTC ]
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[ The Bookseller | 2011-02-04 00:00:00 UTC ]
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[ The Bookseller | 2011-02-03 00:00:00 UTC ]
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[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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[ Media Week | 2011-01-19 00:00:00 UTC ]
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