Halloween 'bigger than ever' for children's market

Sales of Halloween-themed children’s books increased by more than 65% in the fortnight ending 11th October, as booksellers across the UK gear up for one of their busiest Halloweens yet. A search of terms such as “vampires”, “witches” and “ghosts” in the Nielsen BookScan TCM 5,000 revealed that sales of Halloween-themed titles between 28th September and 11th October totalled £235,696, 66% up on the previous fortnight’s figure (£142,139). Volume sales of Halloween-themed titles were up by 67% in the time period, to 46,739 copies (from 27,944 units). Continue reading at 'The Bookseller'

[ The Bookseller | 2014-10-28 00:00:00 UTC ]
News tagged with: #volume sales #28th september #time period

Other news stories related to: "Halloween 'bigger than ever' for children's market"

Cultivating Book Sales At Farmers’ Markets

It used to be that offering customers coffee, tea, or occasionally wine or beer with their books was enough. But in some communities, books go better with heirloom tomatoes, sweet corn, and local organic meat. Outdoor marketplaces may not work for everyone—Powell’s Books in Portland, Ore.,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-06-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #boost sales

Market slips despite 50 Shades

E L James' Fifty Shades trilogy has once again shattered records, as The Bookseller reported... Continue reading at The Bookseller

[ The Bookseller | 2012-06-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bookseller reported

Children's indies avoid the brunt of the downturn

The schools market, events and consumer loyalty are all helping protect the children’s... Continue reading at The Bookseller

[ The Bookseller | 2012-06-25 00:00:00 UTC ]
More news stories like this |

Big players slip as emerging markets rise

The top 10 publishers in the world had their lowest combined market share last year in the Livres... Continue reading at The Bookseller

[ The Bookseller | 2012-06-22 00:00:00 UTC ]
More news stories like this |

Vintage scoops BMS Best Marketing Campaign award

Vintage has won the best marketing campaign of the year award at the Book Marketing Society's... Continue reading at The Bookseller

[ The Bookseller | 2012-06-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #marketing campaign

Headline shoots for younger market for Scarrow

Headline is aiming to draw in younger male readers with a new look and website for historical... Continue reading at The Bookseller

[ The Bookseller | 2012-06-21 00:00:00 UTC ]
More news stories like this |

Penguin Children's UK acquires tween brand

Penguin Children's UK has acquired intellectual property rights in a new 7+ tween brand, and... Continue reading at The Bookseller

[ The Bookseller | 2012-06-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #penguin children

Design and marketing targeted at Creativity Day

Next Thursday will see the largest gathering of book marketing professionals this year as 170... Continue reading at The Bookseller

[ The Bookseller | 2012-06-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #largest gathering

MJ chases erotica market

Hot on the heels of Cornerstone’s Fifty Shades of Grey, Penguin’s Michael Joseph has... Continue reading at The Bookseller

[ The Bookseller | 2012-06-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #michael joseph #fifty shades

BMS shortlists for Best Marketing Campaign

The Book Marketing Society has announced the shortlists for its inaugural Best Marketing Campaign... Continue reading at The Bookseller

[ The Bookseller | 2012-05-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #marketing campaign

Jean Craighead George dies at 92; children's author

Jean Craighead George was a leading writer of novels about nature for young readers. One of her best-known works was the Newbery Medal-winning 'Julie of the Wolves.' After children's author Jean Craighead George revealed that she wanted to write a book about a girl who talks with wolves,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-05-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #newbery medal-winning #young readers

Stephen Colbert's children's book tops the bestseller list

Stephen Colbert's latest release – a picture book aimed at young adults and up – follows a pole as it searches for the perfect job. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-05-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #young adults #latest release #bestseller list #book tops #stephen colbert

DeAgostini Publishing Tackles the U.S. Market

After a year of interviews and discussions, DeAgostini began a product test last year, and the company was encouraged enough by the results to launch a major presence in the U.S. beginning with a debut at BookExpo America (booth 2840) and building to a rollout of a full line next year. The... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-05-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #general manager #advance publications #full line #major presence #product test #flatiron building

Granddad's diaries inspire children's book winner

The chance discovery of diaries depicting the horrors of war through the eyes of a boy soldier inspired the book that has won this year's highest honour for children's literature. Continue reading at Stuff

[ Stuff | 2012-05-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #highest honour

Children's Media Foundation seeks £30m funding

Campaigning body the Children's Media Foundation has launched an initiative to attract a... Continue reading at The Bookseller

[ The Bookseller | 2012-05-11 00:00:00 UTC ]
More news stories like this |

Goldsmith Row Book Market set for Sunday launch

Booksellers including Foyles, Newham Books, Pages of Hackney and The Book Box will be among those... Continue reading at The Bookseller

[ The Bookseller | 2012-05-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book box

PPA Conference: Stylist editor reveals how free title competes in challenging market

It would be a big surprise if one of the major publishers were to follow Stylist magazine and launch a mainstream free women's title, according to Lisa Smosarski, editor of Stylist, who believes such a move would be a "big step". Continue reading at Media Week

[ Media Week | 2012-05-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #big step #major publishers #big surprise #challenging market #ppa conference

Sainsbury's ups profit and market share

Sainsbury's has reported a 6.8% rise in total sales in its preliminary results for the year... Continue reading at The Bookseller

[ The Bookseller | 2012-05-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #preliminary results #total sales #market share

Appreciation: Maurice Sendak helped children's imaginations run wild

For all his contributions to children's literature, Maurice Sendak, who died Tuesday at 83, struck a chord with 'Where the Wild Things Are,' a dark and vivid adventure in a daunting world beyond a child's bedroom.When my son Noah was little — no more than 2 years old — his favorite book... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-05-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #favorite book #wild things #maurice sendak #died tuesday