Guardian’s Katharine Viner: ‘Social media companies have become overwhelmingly powerful’

Guardian News and Media editor-in-chief Katharine Viner laid out some serious home truths about the risks of publishing in an algorithm and platform-dominated era, to 370 advertisers at the ad trade body ISBA's annual lunch. "Social media companies have become overwhelmingly powerful in determining what we read and whether publishers make any money. The idea of challenging the wide-open worldwide web has been replaced by platforms and publishers who maximize the amount of time you spend with them and find clever ways to stop you leaving. That may be great news for advertisers and the platforms themselves, but it’s a real concern for the news industry,” she said. The post Guardian’s Katharine Viner: ‘Social media companies have become overwhelmingly powerful’ appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-07-06 00:00:00 UTC ]
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Social media 'phenomenon' Ben Phillips to Blink

Blink Publishing has signed an as-yet-untitled book by social media "phenomenon”, internet prankster Ben Phillips. Continue reading at The Bookseller

[ The Bookseller | 2016-02-13 00:00:00 UTC ]
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Day in the life: What a publisher social media manager does

Being a social media manager involves more than tweeting, apparently. Hayley Saltzman works at Bustle in the role and revealed that her job is more strategic and planning tweets, Facebook posts and Instagram pictures. She tells Digiday that she figures out how to bring traffic into the site and... Continue reading at Digiday

[ Digiday | 2016-02-03 00:00:00 UTC ]
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Waleed Aly: don't take social media bait of misogynist provocations

Host of the Project says outrage at ‘neo-masculinist’ Daryush Valizadeh should be channelled into something positive, rather than fuelling his public profileWaleed Aly has called for a social media blackout on Daryush Valizadeh, the leader of “neo-masculinist” group Return of the Kings who... Continue reading at The Guardian

[ The Guardian | 2016-02-02 00:00:00 UTC ]
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Baroness Rebuck and Jimmy Wales join Guardian Media Group board

Chair of book publisher Penguin Random House UK and Wikipedia founder take up their roles with immediate effectGuardian Media Group has appointed Baroness Rebuck, the chair of book publisher Penguin Random House UK, and Wikipedia founder Jimmy Wales to its board.They join other high profile... Continue reading at The Guardian

[ The Guardian | 2016-01-27 00:00:00 UTC ]
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#DiverseDecember creators expand 'hugely popular' social media campaign to run for all of 2016

The original hashtag, created after the World Book Night failed to include BAME authors on its giveaway list, has rebranded as #ReadDiverse2016 to ‘celebrate diversity in all its forms’ for the whole year#DiverseDecember, last month’s celebration of writers of colour, was “hugely popular”... Continue reading at The Guardian

[ The Guardian | 2016-01-07 00:00:00 UTC ]
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Social Media Censorship in Bangladesh Hints at Long-Term Problems for Publishers

Two weeks have passed since the government in Bangladesh blocked access to Facebook, WhatsApp, Viber, and other social media sites. In Dhaka, some people have crowded into hotel lobbies to access private networks, while others are gaining access thro ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-03 00:00:00 UTC ]
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I went on a week-long social media diet, and here's what happened

A study of Danish Facebook users published this month found foregoing Facebook for a week increased "life satisfaction" among participants. We went on our own seven-day social media diet to test the theory for ourselves. Continue reading at Stuff

[ Stuff | 2015-11-26 00:00:00 UTC ]
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Does Your News Media Company Really Know What “Audience” Means?

As we know in the publishing business, audience is key. We sell more advertising because of it, we beat our chests when we reach a certain number, and we believe what we are doing is ultimately for “our audience.”   Looking a ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-11-23 00:00:00 UTC ]
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NatGeo Remains King of the Social Media Jungle in Updated List of Top 25 Brands

Shareablee, a social marketing company that specializes in data, today released its brand rankings for the companies that created the best engagement via Facebook, Twitter and Instagram during the third quarter. It's filled with sports players like the NFL, NBA, MLB and Bleacher Report, as well... Continue reading at AdWeek

[ AdWeek | 2015-10-24 00:00:00 UTC ]
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Social Media Could Inspire Horrors—Or Maybe Superpowers

In the new 'Geek's Guide to the Galaxy' podcast author David Wong discusses his latest book and its focus on the dark side of social networks. The post Social Media Could Inspire Horrors—Or Maybe Superpowers appeared first on WIRED. Continue reading at Wired

[ Wired | 2015-10-10 00:00:00 UTC ]
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What Twitter's New 'Moments' Feature Means to Viewers, Media Companies and Brands

Twitter today unveiled Moments, the long-rumored content-curation feature that industry observers believed for the last several weeks would be called Project Lightning. It's got something for everyone—viewers, media companies and brands.  Moments is designed to make it easier to use the... Continue reading at AdWeek

[ AdWeek | 2015-10-06 00:00:00 UTC ]
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Why Are So Many Women Perfectionists? Christian Author Blames Social Media

Amy Carroll examines perfectionism and encourages readers to question their motives in her book 'Breaking Up with Perfect.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-09 00:00:00 UTC ]
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Are In-Car Apps the Next Platform for News Media Companies?

Developments with in-car apps offer future opportunities for news publishers, but visual-heavy media must find a way to compete until hands-free cars are available.   After online, then mobile, and now watches and other wearables, could cars be ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-08-25 00:00:00 UTC ]
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How Bloomberg monetizes readers who arrive from social media

Its social audience growing, Bloomberg Media Group is selling a product that lets advertisers target its audience that comes from those platforms. It's a counterintuitive move, as social audiences tend to be less engaged than direct ones. For advertisers that want to reach a social audience,... Continue reading at Digiday

[ Digiday | 2015-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social audience


The Guardian view on media globalisation: good news for the Financial Times | Editorial

It may not prove easy to marry British and Japanese journalistic cultures. But in a global media world this deal makes senseThe Financial Times is one of the best newspapers in the world, not just in Britain. It is quick without being rash, accurate without leaden pedantry, thoughtful without... Continue reading at The Guardian

[ The Guardian | 2015-07-24 00:00:00 UTC ]
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Amazon accused of spying on reviewer's social media profiles

Amazon has reportedly blocked a person from reviewing an ebook because the company thinks that they are friends with the author. Imy Santiago attempted to post a review of an unnamed title several times, each time being told that it was in violation... Continue reading at Engadget

[ Engadget | 2015-07-24 00:00:00 UTC ]
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London hosts global media expansion as US companies beef up presence

New York Times leases Bloomsbury office space, Buzzfeed UK expands and HuffPo growth continuesJudging by the summer filler columns of the national press, glimpsed tantalisingly through paywalls and Facebook-boosted posts, London ought by now to be a deserted wasteland of empty houses and dying... Continue reading at The Guardian

[ The Guardian | 2015-07-12 00:00:00 UTC ]
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Harkable's Francis: 'authors must take up challenge of social media'

Authors must “take up the challenge” to excel at social media, building communities around their work, while publishers must build “meaningful digital experiences powered by social media, data and technology”, Harkable co-founder Will Francis has told The Bookseller’s Marketing and Publicity... Continue reading at The Bookseller

[ The Bookseller | 2015-07-01 00:00:00 UTC ]
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Social Media Properties Gain at Licensing Expo

Editors and licensing acquisition executives from publishing houses including Lerner, Bendon, Candlewick, Random House, and others are among the attendees roaming the show floor at the Licensing Expo in Las Vegas, which runs June 9-11. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-11 00:00:00 UTC ]
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BEA 2015: Bercu Says Goodbye; How to Use Social Media

The recently concluded BookExpo America featured a plethora of events for booksellers, including an address by outgoing American Booksellers Association president Steve Bercu and a well-attended panel on how booksellers can best use social media. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-05 00:00:00 UTC ]
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