GroupM, Conde Nast 100% Viewability Deal Only Applies to Standard Ads

GroupM and Conde Nast caught a lot of people off-guard when the publisher agreed to only charge the media agency's clients for ads that were guaranteed to are entirely viewable by comsumers, a tougher stance than the industry was pushing. "I got emails from all of my peers in the industry saying, 'What did you do? Are you crazy?'" Conde Nast's senior VP-digital sales Lisa Valentino said on Tuesday at the first day of Ad Age's Digital Conference in New York.However the agreement may not be as crazy as it sounds. For starters, it only applies to industry-standard banner ads, the typical squares and rectangles adjoining articles on publishers' web pages, according to GroupM's chief digital officer, Rob Norman, who joined Ms. Valentino and Ad Age's Michael Sebastian on stage. "This is only dogmatic within that narrow prism of IAB standard units," he said. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-04-14 00:00:00 UTC ]
News tagged with: #conde nast #digital conference #web pages #michael sebastian

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Deals of the Day: March 19

LeasesPrivate equity firm takes space on Park AvenueAddress: 277 Park Ave., ManhattanLandlord: The Stahl OrganizationTenant: Arsenal Capital ManagementLease size: Approx. 47,000 square feetAsset type: OfficeBrokers: Newmark's Josh Friedman and Neil Goldmacher represented the tenant. Cushman... Continue reading at Crains New York

[ Crains New York | 2024-03-19 17:07:33 UTC ]
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Religion Book Deals: March 20, 2024

David C Cook signs Christian music artists Rebecca St. James (Fink) and Cubbie Fink's book on love, faith, and marriage; IVP lands Nijay K. Gupta's look at the role of female prophecy in Scripture; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-19 04:00:00 UTC ]
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Sports Illustrated to continue print editions under reported 10-year deal with new publisher

Months after mass layoffs threatened its future, Sports Illustrated will resume publishing after its owner reached a new rights deal with digital media company Minute Media. Continue reading at CBC

[ CBC | 2024-03-18 17:12:26 UTC ]
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Book Riot’s Deals of the Day for March 17, 2024

A bakery and sports bar enemies-to-lovers romance, a witty take on werewolves, teen paperback novels of the '80s and '90s, and more of today's best book deals. Continue reading at Book Riot

[ Book Riot | 2024-03-17 10:00:00 UTC ]
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Book Riot’s YA Book Deals of the Day for March 16, 2024

A treacherous horse race, a Bollywood romance, a pansexual bloodmage, and more of today's best YA book deals. Continue reading at Book Riot

[ Book Riot | 2024-03-16 10:30:00 UTC ]
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The best early Amazon Big Spring Sale deals you can shop today

There's another jumbo-sized Amazon sale on the way. The Big Spring Sale, as it's called, will run from March 20 to March 25 and include a variety of discounts on "seasonally relevant items." This doesn't look to be another Prime Day situation, however; Amazon says most of the offers will be... Continue reading at Engadget

[ Engadget | 2024-03-15 16:15:34 UTC ]
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Rights Deals Highlighted by London Book Fair’s Organizers

From a sold-out rights center of more than 500 tables and across the fair, London Book Fair organizers report highlighted rights deals. The post Rights Deals Highlighted by London Book Fair’s Organizers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-15 06:30:16 UTC ]
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Book Deals: Week of March 18, 2024

Morrow takes Omid Scobie and Robin Benway’s ‘Royal’ debut, Chris Wallace takes election tome to Dutton, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-15 04:00:00 UTC ]
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Titles to Be Restored After Bookwire, Amazon Strike New Deal

In a March 13 statement, Bookwire officials said that, while they were unable to share terms of the new agreement, "relisting of the e-book titles" on Amazon, following their delisting earlier this week during tense negotiations, "is expected shortly." Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-14 04:00:00 UTC ]
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Scholastic in $186 Million Deal with 9 Story

Scholastic has acquired 100% of the economic interest in 9 Story Media Group, a Toronto-based creator, producer, and distributor of children’s content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-12 04:00:00 UTC ]
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Book Riot’s YA Book Deals of the Day for March 9, 2024

Real climate change activists, secrets hiding behind the limelights, pick-up hoops, and more of today's best YA book deals. Continue reading at Book Riot

[ Book Riot | 2024-03-09 11:30:00 UTC ]
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Book Deals: Week of March 11, 2024

Pantheon takes journalist Paolo Ramos’s book on the rise of the Latino far right; Pegasus takes YA author Kristina Pérez’s adult debut, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
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Book Riot’s Children’s Deals of the Day for March 6, 2024

Ramadan with Curious George, a princess academy, Snoopy saves the day, and more of today's best children's book deals. Continue reading at Book Riot

[ Book Riot | 2024-03-06 16:15:39 UTC ]
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Religion Book Deals: March 6, 2024

Brazos signs Karen Swallow Prior's book on balancing the practical with theology and philosophy; Revell signs a book on coping with divorce; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-06 05:00:00 UTC ]
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Book Riot’s YA Book Deals of the Day for March 2, 2024

A punny television bakeoff, a gothic horror novel about biracial twins separated at birth, feminism for all, and more of today's best YA book deals. Continue reading at Book Riot

[ Book Riot | 2024-03-02 11:30:00 UTC ]
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Book Deals: Week of March 4, 2024

Bestselling author Jennifer Weiner signs a five book deal with William Morrow, Amistad takes a book about a true American power couple, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-01 05:00:00 UTC ]
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Google sued for $2.3bn by European media groups over digital ad losses

Lawsuit filed by publishers including Axel Springer allege Google ‘abused its dominant position’ in digital ad-techAlphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the... Continue reading at The Guardian

[ The Guardian | 2024-02-28 19:24:36 UTC ]
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