GroupM and Conde Nast caught a lot of people off-guard when the publisher agreed to only charge the media agency's clients for ads that were guaranteed to are entirely viewable by comsumers, a tougher stance than the industry was pushing. "I got emails from all of my peers in the industry saying, 'What did you do? Are you crazy?'" Conde Nast's senior VP-digital sales Lisa Valentino said on Tuesday at the first day of Ad Age's Digital Conference in New York.However the agreement may not be as crazy as it sounds. For starters, it only applies to industry-standard banner ads, the typical squares and rectangles adjoining articles on publishers' web pages, according to GroupM's chief digital officer, Rob Norman, who joined Ms. Valentino and Ad Age's Michael Sebastian on stage. "This is only dogmatic within that narrow prism of IAB standard units," he said. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-04-14 00:00:00 UTC ]
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Marker magic, rainforest discovery, Critter Club, a pangolin girl, and more of today's best children's book deals. Continue reading at Book Riot
[ Book Riot | 2024-04-24 14:45:32 UTC ]
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Celebrate World Book Day with this megalist of ebook deals, all for $3.99 or less! Continue reading at Book Riot
[ Book Riot | 2024-04-23 15:48:46 UTC ]
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Summit takes McSweeney’s publisher Amanda Uhle’s searing family memoir, Delacorte lands Elle Kennedy’s debut YA thriller, and more Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
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Bethany House to publish Way Church co-founder Noah Herrin's book on manhood, IVP takes bestselling author Jim Cymbala's book of devotions, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-16 04:00:00 UTC ]
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Greek Mythology, a Magical Novel-in-Verse, a Swoony Rom-Com, and More of Today's Best YA Book Deals. Continue reading at Book Riot
[ Book Riot | 2024-04-13 10:30:00 UTC ]
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Atria signs CNN Anchor Jake Tapper’s first nonfiction book in over a decade; Kensington takes a spicy paranormal romance series, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-12 04:00:00 UTC ]
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On April 8 and 9, Simon & Schuster hosted two star-studded centenary fetes in New York City to celebrate the 100th anniversary of its founding. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-12 04:00:00 UTC ]
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Simon & Schuster appears to be thriving as it turns 100, a book restorer reveals the surprising secrets of her work, and more news. Continue reading at Book Riot
[ Book Riot | 2024-04-11 13:56:20 UTC ]
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The milestone comes after a particularly turbulent period, when the publisher was put up for sale and bought by a private equity firm. Since then, investments have boosted morale and helped it grow. Continue reading at The New York Times
[ The New York Times | 2024-04-10 15:26:51 UTC ]
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The weird world of Wayside School, magical baking, a pasta disaster, and more of today's best children's book deals. Continue reading at Book Riot
[ Book Riot | 2024-04-10 15:06:59 UTC ]
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A teen girl on the cusp of her bruja initiation, an investigator of the unexplained, terrifying technological possibilities, and more of today's best YA book deals. Continue reading at Book Riot
[ Book Riot | 2024-04-06 10:30:00 UTC ]
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Paul Tremblay’s YA debut goes to Quill Tree Books, St. Martin’s signs an exploration of Taylor Swift’s Nashville years, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-05 04:00:00 UTC ]
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An epic treehouse, a Loch Ness Monster adventure, Indigenous water protectors, and more of today's best children's book deals. Continue reading at Book Riot
[ Book Riot | 2024-04-03 14:54:12 UTC ]
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Paraclete lands world rights for a new series from prolific author Glenys Nellist, Eerdmans signs a new book from contemplative Catholic writer Cameron Bellm, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-02 04:00:00 UTC ]
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Backstage at the circus, a twisty sci fi story about sisters, feminism for teens, and more of today's best YA book deals. Continue reading at Book Riot
[ Book Riot | 2024-03-30 10:30:00 UTC ]
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Diversion signs former Minneapolis police chief Medaria “Rondo” Arradondo, Pam Dorman Books lands Broadchurch creator Chris Chibnall’s debut novel, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-29 04:00:00 UTC ]
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Twintuition, Mister Rogers poetry, dragon school, and more of today's best children's book deals! Continue reading at Book Riot
[ Book Riot | 2024-03-27 15:19:32 UTC ]
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