If "Gossip Girl" premiered today, it would be a digital-video series, according to Dawn Ostroff, former president of entertainment at The CW Television Network, which aired the teenage melodrama for six seasons starting in 2007.Speaking at the Interactive Advertising Bureau's annual conference Monday, Ms. Ostroff, now president of Conde Nast Entertainment, said digital video would allow the show's creators to dive deeper into the show's many characters with short videos that accompany the episodes. She even likened it to a video game, where viewers have control over their experience.Ms. Ostroff helped introduce and lead the CW network in 2006. Lately, however, digital video has become a far more urgent topic for her. As president of Conde Nast Entertainment since 2011, she oversees the video content for many of the magazines Conde Nast publishes, including Vogue, Vanity Fair, Glamour, GQ and Wired. This year alone, she said, Conde Nast Entertainment has introduced more than 100 digital-video series. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-30 00:00:00 UTC ]
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Afghan tourism footage, real-time weather info, historical photos, interactive video, and more complement the best-seller And the Mountains Echoed.How often can you say that every page of a book inspired you? To mark the May paperback launch of Khaled Hosseini's best selling novel And the... Continue reading at Fast Company
[ Fast Company | 2014-03-04 00:00:00 UTC ]
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In a reprise of a similar promotion at last year’s SXSW Interactive, Marvel is marking its appearance at the annual tech festival with an introductory offer of 99 cents for a month’s access to Marvel Unlimited, its e-comics subscription service. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-04 00:00:00 UTC ]
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A decade after beginning his successful Cherub series, best-selling children's author, Robert Muchamore, publishes his new book, Rock War. Continue reading at BBC News
[ BBC News | 2014-03-04 00:00:00 UTC ]
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Amplify, a NewsCorp educational venture focused on using technology to transform K-12 education, showed off its much-anticipated English Language Arts digital curriculum during an online press conference last week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-03 00:00:00 UTC ]
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The upswing in preorders followed a promotional email sent by St. Martin's to the Hungry Girl subscriber list of 1.2 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-03 00:00:00 UTC ]
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Storage expansion went out of fashion over the last two years. Fortunate, then, for those of us wanting to take our music / audio book / photo collection everywhere, that HTC's upgraded One will see a return to microSD storage on its flagship series.... Continue reading at Engadget
[ Engadget | 2014-03-03 00:00:00 UTC ]
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Founder plans non-hierarchical newsroom and wants to build First Look Media on collaborationWith $250m in funding from eBay founder Pierre Omidyar and some high profile journalist hires, First Look Media has set itself the lofty task of reinventing journalism for the digital age, starting with... Continue reading at The Guardian
[ The Guardian | 2014-03-02 00:00:00 UTC ]
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Fran Hauser and John Cantarella, two top digital executives at Time Inc., are leaving the company ahead of its spinoff, each said this week.Ms. Hauser has spent 10 years with the publisher, rising to digital president of Time Inc.'s Style and Entertainment Group, which included People,... Continue reading at Advertising Age
[ Advertising Age | 2014-02-27 00:00:00 UTC ]
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Learnist, an online social learning venture and application, is releasing a new iOS app for mobile devices and launching the Learnist Digital Bookstore, which will sell premium content from a selection of well-known experts and celebrities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-27 00:00:00 UTC ]
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Sourcebooks announced this morning that the Chicago-based publisher is adding the Peanuts gang to its Put Me in the Story digital platform, which allows parents to create personalized versions of children's books as an app or in print format. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-27 00:00:00 UTC ]
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Toronto's ECW press launches new short non-fiction series of pop classics with titles "It Doesn't Suck" and "Raise Some Shell." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-26 00:00:00 UTC ]
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Through a deal with PayPal, Deutsche Telekom is letting mobile users purchase digital goods and get billed on their regular mobile phone accounts.Deutsche Telekom has a presence in 14 markets throughout Europe, with some 144 million mobile customers, and is working with PayPal to offer the... Continue reading at PC World
[ PC World | 2014-02-25 00:00:00 UTC ]
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This year's NewFronts could be confused for OldFronts.Along with the NewFronts' six founding partners -- DigitasLBi, AOL, Yahoo, Hulu, Microsoft and Google -- the official 2014 lineup will again increase the presence of traditional media companies, with Time Inc. and The New York Times joining... Continue reading at Advertising Age
[ Advertising Age | 2014-02-25 00:00:00 UTC ]
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Reports from the UK suggest that JK Rowling has committed to a seven-book series, although her American publisher says the story is 'without foundation.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-02-25 00:00:00 UTC ]
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Martha Lane Fox, co-founder of lastminute.com, will speak at the London Book Fair 2014’s... Continue reading at The Bookseller
[ The Bookseller | 2014-02-25 00:00:00 UTC ]
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With ebooks and print-on-demand, readers never again have to want for a much loved, long forgotten, or previously unpublished book from a cherished writer. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-21 00:00:00 UTC ]
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Houghton Mifflin Harcourt's popular, long-running Best American Series is adding a volume on science fiction and fantasy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-21 00:00:00 UTC ]
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Online retailer will fold film and TV rental arm into its Prime subscription service for combined price of £79 a yearAmazon is hitting back at Netflix in the UK by rebranding its LoveFilm video-on-demand service.LoveFilm, bought out by Amazon three years ago in a deal worth nearly £200m, will be... Continue reading at The Guardian
[ The Guardian | 2014-02-21 00:00:00 UTC ]
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How women are portrayed in photography has been a hot-button issue in publishing during the last several months. One could argue the spirited dialogue goes back a year to Dove's "Real Beauty Sketches" effort, which went viral. At any rate, whether you find BuzzFeed Video's "Photoshopping Real... Continue reading at AdWeek
[ AdWeek | 2014-02-21 00:00:00 UTC ]
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TV networks are gearing up for their flashy presentations, which represnt the kick-off to negotiations with advertisers over fall prime-time programming.As has been the case over the past several years, plenty of other digital media companies and publishers are also vyying for marketers' TV... Continue reading at Advertising Age
[ Advertising Age | 2014-02-19 00:00:00 UTC ]
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