Google's 'Mobilegeddon' Has Arrived for Sites That Aren't Mobile-Friendly

Every now and then Google tweaks its search algorithm in a way that uproots the online publishing ecosystem. It happened a few years ago when Google decided links to so-called content farms -- publishers that try to game Google's algorithm with keyword-laden headlines tied to content of questionable quality -- shouldn't show up as high on search results pages. Now the search giant is doing the same to any websites that don't work well on mobile, a move that's been termed "mobilegeddon."Here's how Google described the changes when it announced them in February:Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-04-21 00:00:00 UTC ]
News tagged with: #search giant #significant impact #search results

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Google One Pass gives back what Apple's iPad subscription plan takes away

By Joe Wilcox, Betanews Well, that didn't take long. One day after Apple dropped its subscription plan bomb on suspicious publishers, Google officially countered with One Pass. Google strips out the onerous restrictions Apple imposes. It's a brilliant marketing response, and aptly timed with new... Continue reading at Betanews

[ Betanews | 2011-02-17 00:00:00 UTC ]
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Check Google Books data for errors, publishers warned

Written By: Caroline Horn Publication Date: Fri, 04/02/2011 - 09:01 Publishers are being warned to check their Google Books data online as thousands of titles have been mistakenly attributed to publisher BPR. Independent UK publisher Children’s Story Publishers spotted the mistake after its... Continue reading at The Bookseller

[ The Bookseller | 2011-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers warned #google books #early days

Google shows off the graphical power of Android 3.0 Honeycomb

By Tim Conneally, Betanews At a special event in Mountain View, California Wednesday, search leader Google gave the first in-depth look at "Honeycomb," the tablet-specific version of the Android operating system. This is the biggest overhaul the platform has gotten since it debuted in 2008. The... Continue reading at Betanews

[ Betanews | 2011-02-03 00:00:00 UTC ]
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No Dead Ends: Creating the Modern Web Site

While magazine Web sites are starting to take a back seat to other channels that reach readers on a daily basis (such as Facebook and Twitter) they remain the centerpiece for many publishers' digital strategies. Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #back seat #reach readers #daily basis #digital strategies

Web Site "Fans" Worth 50x as Much as "Fly-Bys"

If the old adage that 10 percent of your staff does 90 percent of the work rings true, the same could be said for your Web site traffic. Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #web site