Google’s ad tech practices have landed them in court. Here’s why

The trial over the alleged ad tech monopoly begins Monday in Virginia. One month after a judge declared Google’s search engine an illegal monopoly, the tech giant faces another antitrust lawsuit that threatens to break up the company, this time over its advertising technology.The Justice Department and a coalition of states contend that Google built and maintains a monopoly over the technology that matches online publishers to advertisers. Dominance over the software on both the buy side and the sell side of the transaction enables Google to keep as much as 36 cents on the dollar when it brokers sales between publishers and advertisers, the government contends in court papers.Google says the government’s case is based on an internet of yesteryear, when desktop computers ruled and internet users carefully typed precise World Wide Web addresses into URL fields. Advertisers now are more likely to turn to social media companies like TikTok or streaming TV services like Peacock to reach audiences.In recent years, Google Networks, the division of the Mountain View, California-based tech giant that includes such services as AdSense and Google Ad Manager that are at the heart of the case, actually have seen declining revenue, from $31.7 billion in 2021 to $31.3 billion in 2023, according to the company’s annual reports.The trial over the alleged ad tech monopoly begins Monday in Alexandria, Virginia. It initially was going to be a jury trial, but Google maneuvered to force a... Continue reading at 'Fast Company'

[ Fast Company | 2024-09-09 13:38:21 UTC ]

Other news stories related to: "Google’s ad tech practices have landed them in court. Here’s why"


The Trade Desk takes aim at Google’s Open Bidding with OpenPath launch

Publishers including Condé Nast, Gannet, Hearst, Reuters and WaPo join The Trade Desk's SPO efforts with OpenPath launch. The post The Trade Desk takes aim at Google’s Open Bidding with OpenPath launch appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-02-15 13:00:00 UTC ]
More news stories like this


More than 300 writers and publishers sign letter opposing Policing Bill

More than 300 prominent writers and publishers including Bernardine Evaristo, Alan Hollinghurst and Malorie Blackman have signed a letter to the Times opposing the Police, Crime, Sentencing & Courts Bill, which is being voted on in the House of Lords over the next two weeks.  Continue reading at The Bookseller

[ The Bookseller | 2022-01-13 12:40:06 UTC ]
More news stories like this


Nine publishers launch empathy manifesto

Nine publishers including Hachette, Penguin Random House Children's and Nosy Crow have launched a manifesto committing themselves to increased empathy-building strategies over the next three years. Continue reading at The Bookseller

[ The Bookseller | 2021-09-22 19:09:14 UTC ]
More news stories like this


Shafak and Evaristo to headline Manchester Literature Festival

Elif Shafak and Bernardine Evaristo are among a roster of authors confirmed for the Manchester Literature Festival 2021, which is taking place as an in-person event in October. Continue reading at The Bookseller

[ The Bookseller | 2021-09-01 17:41:52 UTC ]
More news stories like this


Hitting the Books: How Tesla engineers solved the problem of exploding EV batteries

Between CEO Elon Musk's often erratic antics, strident competition from existing industry titans, and a public that is still not fully sold on the idea of traveling via electrical charge, Tesla's road to prominence has not been a smooth one. But facing a federal investigation into its driver... Continue reading at Engadget

[ Engadget | 2021-08-21 15:00:52 UTC ]
More news stories like this


Rankin, Mukherjee and McDermid to headline Bloody Scotland Festival

Scottish crime scene heavy weights Ian Rankin (pictured), Abir Mukherjee and Val McDermid are among authors appearing at the Bloody Scotland crime festival, taking place this year as a hybrid event in Stirling. Continue reading at The Bookseller

[ The Bookseller | 2021-08-18 08:39:13 UTC ]
More news stories like this


Tencent to buy British video game studio Sumo for $1.27 billion

In a busy year for gaming mergers, another deal has just been announced. Tencent is to fully acquire Sumo Group, the UK developer behind LittleBigPlanet 3 and Crackdown 3. The Chinese web giant is offering 513 pence per share for the studio, in which it already owns an 8.75 percent stake,... Continue reading at Engadget

[ Engadget | 2021-07-19 09:14:25 UTC ]
More news stories like this


Publishers like The Guardian become conscientious FLoC objectors, as The New York Times and others open to testing the controversial tech

The drumbeat against Google's cookieless tracking and ad targeting method gets louder as publishers including The Guardian and The Markup block FLoC. The post Publishers like The Guardian become conscientious FLoC objectors, as The New York Times and others open to testing the controversial tech... Continue reading at Digiday

[ Digiday | 2021-04-26 04:01:00 UTC ]
More news stories like this


The biggest book tour in history is taking place on . . . Roblox?

We’ve all had to adapt to the pandemic, and some have adapted more quickly than others—maybe none more so than Ernest Cline, author of Ready Player One, who is touring his new book Ready Player Two on the virtual platform Roblox. The Ready Player Two promotional event will start with a Q&A... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-24 18:01:53 UTC ]
More news stories like this


Has the Holiday Shopping Surge Started? Book Sales Say Yes

Unit sales of print books increased 18.3% last week, an indication that the early shopping surge that retailers have been hoping for may be taking place. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-20 05:00:00 UTC ]
More news stories like this


Nielsen Is the Latest Company to Join The Trade Desk’s Cookie-less Unified ID 2.0

The Trade Desk today announced that Nielsen has signed on as a collaborator on its Unified ID 2.0, a cookie-less, open-source sign-on solution for the open web. This marks the third such deal within a week, as LiveRamp and Criteo just pledged their respective support for The Trade Desk's... Continue reading at AdWeek

[ AdWeek | 2020-11-02 18:23:42 UTC ]
More news stories like this


Awesome Books Awards shortlist revealed

This year's Awesome Books Awards shortlist has been announced, and sees offerings from leading children's publishers including Nosy Crow and Usborne Publishing.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-26 12:32:03 UTC ]
More news stories like this


Celebrate Independent Bookstore Day This Saturday

This year's Independent Bookstore Day is taking place on Saturday, August 29. More than 600 stores are participating in the day, which will feature a day-long lineup of virtual events for both children and adults. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-24 04:00:00 UTC ]
More news stories like this


”Pivot” has been the word’: How travel publishers are navigating the coronavirus pandemic

After seeing advertising in the travel category disappear, publishers including Insider, BuzzFeed and Condé Nast Traveler are seeing signs of life. The post ”Pivot” has been the word’: How travel publishers are navigating the coronavirus pandemic appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-08-20 04:01:00 UTC ]
More news stories like this


Ignore, focus or avoid? How authors are tackling COVID-19

Many of us enjoy getting lost in historical novels, often set in periods of history when great change was taking place. Contemporary fiction is usually less rooted in a specific time – often focusing on the miniate of human existence or the fallout from smaller, personal events. Continue reading at The Bookseller

[ The Bookseller | 2020-07-28 18:42:52 UTC ]
More news stories like this


Quad/Graphics CEO: Industry Needs to Protect Its Supply Chain

In the aftermath of last year's failed merger of two major publication printers, Quad/Graphics and LSC Communications—a deal that was abandoned after it was challenged by the Department of Justice on anti-trust grounds—both companies were vocal in their opinion that the DOJ's stance was based... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-11 18:41:59 UTC ]
More news stories like this


New Tech, Fewer Reporters: Challenges Facing South Asian Newsrooms Post-COVID

Editors from several South Asian news publishers including The Quint (India), The Hindu (India), Times of India (India) and The Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-26 18:00:38 UTC ]
More news stories like this


BNP Media to Take Most of Its Magazines Digital-Only By August

The fallout from the COVID-19 pandemic is accelerating a planned shift from print to digital at Michigan-based BNP Media, where management has informed staffers that the company will be phasing out the print editions of all of its controlled-circulation trade magazines by the end of July. The... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-28 15:18:48 UTC ]
More news stories like this


Modern Luxury Media Furloughs Staff, Combines Issues

Modern Luxury Media, publisher of more than 40 high-end regional lifestyle magazines, has furloughed a significant number of staffers across the company through at least the end of June as a result of the COVID-19 pandemic. CEO Michael Dickey—who noted that he and other executives are forgoing... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-14 18:53:14 UTC ]
More news stories like this


Diversifying the Translation Field: A Conversation with John Keene, by Veronica Esposito

Interviews Veronica Esposito John Keene is the author of Counternarratives, which received an American Book Award and the Republic of Consciousness Prize. He is also the recipient of a Lannan Literary Award and a MacArthur Fellowship. He is the... Continue reading at World Literature Today

[ World Literature Today | 2020-03-30 15:27:14 UTC ]
More news stories like this